Franchise Today

This week on Franchise Today, Paul Segreto shares his insight and experience at the IFA Convention in Las Vegas. The convention officially ran from Monday, February 14th thru Wednesday, February 16th with a host of special events precluding the convention on Saturday and Sunday, February 12th and 13th. Paul participated in several IFA Committee meetings, facilitated two roundtable discussions, and participated in most convention activities and events.

On this segment of Franchise Today, Paul Segreto welcomes as his guest, Jack Monson, Vice President at Engage121, a social media and pr software solutions providor.

With the International Franchise Association Annual Convention kicking off in Las Vegas on Sunday, February 13th, attendees will be able to enhance their convention experience with real-time social media. Jack and Paul discuss how to effectively utilize the IFA Mobile Application to create a personal convention schedule, navigate the exhibit hall and interact with exhibitors, download powerpoint presentations from education sessions, and stay on top of breaking news and alerts.

Effectively integrating the relatively new Foursquare, along with social media mainstays, Facebook, Twitter, LinkedIn and You Tube into the mix also lends to an enahnced convention experience. As Engage121 is a co-sponsor of the IFA Convention Tweetup, Jack and Paul also discuss the benefits of attending the event and interacting with fellow IFA Tweeters.

This week on Franchise Today, Paul Segreto is joined by Nancy Weingartner, Executive Editor at Franchise Times. Paul and Nancy discuss the interviews they both had, separately, with IFA President & CEO, Steve Caldeira. In addition, Nancy shares her thoughts and insight on the current issue of Franchise Times with primary focus on the Top 20 to watch in franchising in 2011. The discussion continues as Paul and Nancy look ahead to Franchise Times' Legal Eagle Announcements, the upcoming Franchise Finance Conference and a peek at future issues of franchising's top publication, Franchise Times.

This week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchisingFranchise Today | Paul Segreto | Steve Caldeira | IFA |

This week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.

Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchising

This week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.

This week, Franchise Today takes a look at how professional athletes are transitioning from the sports ranks and investing in franchise opportunities. Host Paul Segreto is joined by his guest, Michael Stone, a former NFL player and founder of Allied Athlete Group, the premier private membership organization for professional athletes. Michael is also the Founder of Professional Athlete Franchise Initiative (PAFI). Paul and Michael focus on how franchising is often a consideration in life after sports. They discuss the benefits of franchising as well as the potential pitfalls former athletes may face as they make the transition off the field, court or ice to business ownership.

This week on Franchise Today, Paul Segreto welcomes as his guest, David Melton. David is both a successful author and Domino's multi-unit franchisee with locations in New York and Connecticut. Focusing on David's book, "Hire the American Dream" the discussion outlines how to build a minimum-wage workforce into a high-performance, customer focused team. In addition, listen to David explain what he describes as his greatest achievement - helping seven of his former team members become franchisees, and that they now own over 40 stores among them!

This week on Franchise Today, Paul Segreto is joined by Deb Evans, President & CEO at Computer Explorers and BJ Emerson, Chief Technology Officer at Tasti D-Lite. The topic of discussion will be social media from the franchisor perspective including benefits to the franchise organization, social media policies and procedures, and franchisee-franchisor collaboration for optimum results. As Deb and BJ are co-hosts of the Blog Talk Radio show, Social Geek Radio, discussion will also include some of the technical aspects of social media.

This week on Franchise Today, Paul Segreto's guest is Alisa Harrison, Vice President Marketing & Communications at the International Franchise Association. Join Paul and Alisa as they discuss new leadership at the IFA, the upcoming IFA convention in Las Vegas, outlook on the political front, the new IFA website, soon to be released products, and much more.