Franchise Today

This week on Franchise Today, Paul Segreto welcomes as his guest, Jeremy LaDuque, President & CEO at Elements, Inc., an industry leader in franchise website development and developers of the ElementsLocal™ online marketing solution. Paul and Jeremy discuss technology in franchise marketing with focus on social media, SEO, local search, and email & mobile marketing.

This week on Franchise Today, the two-part Franchise Financial series comes to an end as Host, Paul Segreto, welcomes as his guest, David Pearl, Business Financial Consultant at Pearl Business Group, and former CFO at E-Brands restaurants and Sonny's Franchise Company. Paul and David discuss what is typically a very furstrating topic for franchisors, Franchise Reporting... you can't fix what you can't see!" Discussion focuses on the practical side of financial reports, what to look for in reports and reading between the lines, and how to utilize financial information for effective franchise management.

This week on Franchise Today, Host, Paul Segreto, kicks off a 2-Part Series – Franchise Financial. In today’s first segment, a discussion on franchise succession planning and business valuation, Paul’s guest is Bruce Schaeffer, Founder and President of Franchise Valuations, Ltd., a company specializing in valuations and appraisals, succession planning and estate planning exclusively for the franchise community. Bruce has been a speaker for the New York University Institute on Federal Taxation, the Practising Law Institute, the International Franchise Association and many other business, professional and academic forums.

This week on Franchise Today, Host, Paul Segreto focuses on why social media should not be viewed as some type of magic for franchise sales. Paul targets recent discussions within the LinkedIn franchise groups including efforts by Haagen-Daz Ice Cream and its Facebook "Boss" game, along with general questions about utilizing social media as a prime source for lead generation purposes.

This week on Franchise Today, Host, Paul Segreto is joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discuss the legal implications of social media, the reality of lawsuits relating to social media activity, FDD requirements and social media, and electronic records requirements.

Social media within franchising is the focus of discussion as Fishman Public Relations CEO, Brad Fishman, joins Paul Segreto this week on Franchise Today. Certainly a hot topic, discussions about social media pique interest of franchisors and franchisees alike. Often viewed as a communications tool, social media has also been embraced by pr firms. But, has social media really changed pr? And, if it has, how?

This week on Franchise Today, host, Paul Segreto, and co-producer, Joe Caruso discuss the show's improved format, new features and upcoming topics. Also addressed are frequently asked questions by franchisors about social media within franchising, and especially, utilizing social media as part of franchise lead generation efforts.

Franchise Today starts the new season with a discussion on a perennially important topic within the franchise world, Franchise Finance. Host, Paul Segreto, again welcomes as his guest, Ron Feldman, CEO at Siegel Capital. Paul and Ron focus their attention on Small Business Jobs Act, the current lending environment and how it affects franchising, and the recently launched Franchise Finance America program. The season premiere also debuts a new format for Franchise Today, and includes Franchise News, The IFA Corner, and an editorial feature, "Are you kidding me?"

This is a replay of a special 30-minute segment of Franchise Today. In this popular segment, Greg Nathan, renowned psychologist and best selling author of Profitable Relationships and The Franchise E-Factor, was Paul Segreto's special guest. Greg and Paul focused their attention on Greg's "Profitable Partnerships - Franchise Relations Boot Camps" and discussed reasons why franchisors should make every effort to attend. There is an upcoming event in Atlanta on October 5th and 6th.

Paul Segreto | Greg Nathan | Franchise Relationships | franchising |

In this replay of another popular segment of Franchise Today, Paul Segreto welcomed as his guest, Rhonda Sanderson. As many within franchising are aware, Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This show aired live in April 2010, and focused on integrating social media within current pr programs. Rhonda shared some practical insight and experience how Sanderson & Associates has embraced social media while still maintaining best practices in public relations.