Franchise Today

In this replay of another popular segment of Franchise Today, Paul Segreto welcomed as his guest, Rhonda Sanderson. As many within franchising are aware, Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This show aired live in April 2010, and focused on integrating social media within current pr programs. Rhonda shared some practical insight and experience how Sanderson & Associates has embraced social media while still maintaining best practices in public relations.

In this segment of Franchise Today will originally aired live in July 2010,, Host, Paul Segreto, was joined by Dylan Trache, Attorney and Partner at Wiley Rein, which Washingtonian Magazine has called, "One of the country's most respected law firms." Paul and Dylan explored the world of bankruptcy from both the franchisee and franchisor perspective, and discussed how bankruptcy affects all parties to the franchise agreement.

In the last segment of the Legal Eagle Franchise Series that originally aired live on Franchise Today in May 2010, host Paul Segreto welcomed Leslie Curran as his guest. Leslie is a Franchise Attorney at Plave Koch PLC and Board Member / President-elect at NAWBO Greater DC. Paul and Leslie discussed how to utilize franchise brokers while mitigating risk. In addition, Leslie reported on the IFA Legal Symposium and provided some insight into the Women's Franchise Network.

This week, in the replay of the third segment of the popular four-part Legal Eagle Franchise Series on Franchise Today, Host, Paul Segreto, welcomed as his guest, Franchise Attorney, Warren Lee Lewis, to discuss Franchise Sales Best Practices. Warren is the author of The Franchise Seller's Handbook and is Shareholder - Franchising & Licensing at Akerman Senterfitt. Paul and Warren focused on maintaining compliance throughout the franchise sales process, permitted and prohibited franchise sales practices and much more.

As the Legal Eagle Franchise Series continued, Host Paul Segreto was joined by Lane Fisher, Partner at Fisher Zucker LLC. Lane is a very active member of the International Franchise Association (IFA) and is a member of its Board of Directors. Paul and Lane discussed developing Financial Performance Representations (FPRs) for inclusion in Franchise Disclosure Documents (FDDs). They focused on the do's and don'ts of utilizing those representations to ensure compliance within federal guidelines while effectively utilizing the representations for mutual benefit of franchisor and franchise candidates. This segment of franchise today aired live on May 6, 2010 as the second segment of the Legal Eagle Franchise Series.

This is a replay of the initial segment of the Legal Eagle Franchise Series. The date was April 27, 2010 and the segment title was Independent Franchisee Associations and Their Role in Franchise Relationships. Our guest was Michael Webster, Principal at the Law Office of Michael Webster and Chair of Strategic Committee at International Association of Franchisees and Dealers. Franchise Today host, Paul Segreto, and Michael Webster explored legal issues within franchising today. Paul and Michael also discussed the purpose of independent franchise associations, alternative dispute resolution and the convention for the International Association of Franchisees and Dealers was which held May 10-12 in Indianapolis, Indiana.

This week, Host, Paul Segreto, is joined by Dylan Trache, Attorney and Partner at Wiley Rein, which Washingtonian Magazine has called, "One of the country's most respected law firms." Paul and Dylan will explore the world of bankruptcy from both the franchisee and franchisor perspective, and discuss how bankruptcy affects all parties to the franchise agreement.

This week on Franchise Today, Host, Paul Segreto, welcomes Franchise Attorney and Partner at Nixon Peabody, Arthur Pressman. Paul and Arthur discuss the events leading up to franchise litigation and the necessary steps franchisors must take to minimize the possibility of litigation.

This week on Franchise Today, Mary Ann O'Connell, CEO at FranWise joins host, Paul Segreto, to discuss the importance of operations manuals within franchise systems. In addition, Paul and Mary Ann discuss the proper development of franchise operations manuals and how poorly developed ones can leave a lasting impression... albeit a negative one.

This week, host, Paul Segreto, and well-known franchise executive and Franchise Today co-producer, Joe Caruso, take a look back at Franchise Today segments and series, and discuss their importance and relevance to franchising today. In addition, Joe and Paul discuss what's on the horizon for Franchise Today through the summer months ahead.