Franchise Today

This week on Franchise Today, Paul Segreto is joined by Scott Lehr, Vice President of US and International Development at the International Franchise Association. This segment of Franchise Today will be extremely informative as Scott and Paul discuss the recent International Franchise Expo sponsored by the IFA, the state of franchising, the state of the IFA and upcoming and new IFA events and programs.

This week on Franchise Today, Paul Segreto welcomes as his guest, Rhonda Sanderson. Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This week's discussion will focus on integrating social media within current pr programs. Rhonda will share some practical insight and experience how Sanderson & Associates has embraced social media while still maintaining best practices in public relations.

This week on Franchise Today, Paul Segreto is joined by BJ Emerson of Tasti D-Lite. Featured in Twitter's Business 101 Case Study, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through Social Media. Paul and BJ will focus their discussion on the challenges and opportunities facing multi-unit franchise operators. Fresh from his participation in Franchise Update's Multi-unit Franchising Conference in Las Vegas, BJ is sure to bring some insight from the conference.

Franchise Today Host, Paul Segreto, is joined by Amy Nichols, CEO and Founder of Dogtopia, a full-service dog day care, spa and boutique franchise. An avid participant within Social Media, especially Twitter, Amy shares her thoughts and insight about using Social Media on a national scale and at local levels for the benefit of all within the Dogtopia franchise organization. In addition, Paul and Amy will discuss how Social Media may be utilized as an effective extension of Public Relations efforts.

This week on Franchise Today, the discussion will focus on starting a franchise organization and the issues and challenges facing startup and young franchisors today. During the first half of the show, Paul Segreto will be joined by Expansion Experts CEO, Lizette Pirtle. Expansion Experts is a franchise development company that assists today's entrepreneur and business owner transform their independent business to a franchise concept, and ultimately, to a well-structured franchise organization. During the second half of the show, Paul will be joined by Cell Again CEO, Matt Kelly. Cell Again is a relatively new, but HOT franchise concept with six locations already open in the Salt Lake City, Utah area and in Las Vegas, Nevada. Buying and selling used cell phones, Cell Again provides various options and cost-effective alternatives to typical, high-priced cell phone stores.

This week on Franchise Today, Guerilla Marketers Todd Woods and Eddie Leonard join Show Host, Paul Segreto, for a packed hour of discussing Guerilla Marketing for Franchisees and how its principles benefit the entire franchise organization. Todd Woods co-authored the book, "Guerilla Marketing for Franchisees" with Jay Conrad Levinson, the "Father of Guerilla Marketing." Eddie Leonard is a freelance marketer and a Certified Guerilla Marketing Strategies Trainer and Marketer.

This week on Franchise Today, Paul Segreto welcomes as his guest, David French, Vice President, Government Relations at the International Franchise Association. Paul and David will discuss franchise compliance and the development of the IFA FranGuard Program recently introduced at the IFA Convention in San Antonio.

David and the IFA’s Government Relations Department works to preserve and enhance the legislative and regulatory climate for the growth of franchising worldwide by providing services and representation that only the IFA can achieve.

This week on Franchise Today, Paul Segreto welcomes as his special guest, Deb Evans, CEO at Computer Explorers. Paul and Deb will focus on utilizing social media within franchising with particular emphasis on how it can provide multiple benefits to a franchise organization at all levels as Deb as accomplished with her team at Computer Explorers. Deb was a panelist, discussing social media, at the recent IFA Convention in San Antonio and is quite active in franchise social media circles.

This week on Franchise Today, Paul Segreto welcomes Retire-At-Home Services Vice President of Franchise Development, Jonathan Martin. Paul and Jonathan will discuss Retire-At-Home's progression from a small family-owned business to an emerging Canadian franchise brand with aggressive expansion plans centered around new technology and integrated marketing. Discussion will include Retire-At-Home's goals in attracting high quality franchise candidates to build upon a system that has seen progressive growth for the past 15 years.

This week on Franchise Today, Host, Paul Segreto, welcomes Franchise Foundry CEO, Christian Faulconer. Paul and Christian will discuss various forms of Integrated Franchise Marketing and how IFM works within traditional marketing methods and processes. Through and in conjunction with a very wide variety of today’s unique, innovative tools and technology, including social media, IFM has proven very cost-effective. Paul and Christian will touch on Franchise Foundry's goals and objectives in attracting new partners through Integrated Franchise Marketing efforts.