Franchise Today

This week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has invited Jon Carlston of Process Peak to be his guest. Paul and Jon will discuss franchise sales, how the industry has handled franchise prospects in the past, and how today's prospect requires a more professional, systematic approach. In addition, Paul will build upon the last two weeks' shows and provide insight into executing a social media marketing strategy with a franchise organization.

This week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has invited the Franchise King, Joel Libava, to join him. Paul and Joel will be discussing the state of franchising, today's franchise candidates, and social media marketing.

Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials, respectively.

With similar philosophies, and direct approach, this segment should be quite entertaining.

As today’s franchise candidates have become more sophisticated, educated and technologically advanced than ever before, many will spend a great deal of time within social media, exploring franchise opportunities.

To effectively capitalize on this interest, franchisors will need to embrace social media as an integral component of their overall franchise marketing and development strategy, and integrate the same with traditional strategies. A firm commitment of time, money and other resources must be dedicated to the initiative.

Oh, don’t think it would work by having someone play around with Facebook or Twitter without a strategy in place. That definitely won’t work. Instead, it’s going to take a concentrated focus.

This premiere episode hosted by franchisEssentials will focus on the necessary steps towards social media success within a franchise organization.