With 46 years of experience in franchising, lawyer Harold Kestenbaum delves into his journey, starting with his unexpected entry into the world of franchising and evolving into a prominent figure in the industry. He shares valuable insights on the dynamics of franchising, emphasizing the importance of unit economics, the transformative role of social media in franchise marketing, and the intricacies of franchise laws and regulations. This episode is packed with practical advice, legal expertise, and a deep understanding of the franchise world, making it a must-listen for anyone interested in the business of franchising.