In this episode, Conor talks with Fred about his book – Winning On Purpose: The Unbeatable Strategy of Loving Customers.

You’ll discover how NPS feedback from millions of customers has revealed that the previously invisible forces of love and loyalty drive business success. Fred explains why most NPS practitioners achieve just a small fraction of the system’s potential, and how leading practitioners use it as a moral compass to ensure people are treated right.

Fred reveals the difference between ‘good profits’ and ‘bad profits’ with the revolutionary Earned Growth Rate which provides the accounting twin to complement NPS, ensuring firms earn ‘good profits’ – generated when customers come back for more and bring their friends.

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to [email protected]

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Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

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www.theopticalentrepreneur.com