Mention ‘branding’ and most will think of the obvious being the visual perception of a business. To the big brands, it is about how much they can splurge their millions in advertising and promotions. To the SMEs, it is a privilege as most can’t even afford the minimal, and they end up doing it wrongly by blindly emulating the big brands. Roger Kerk shares how branding can be economical, if not free.

See omnystudio.com/listener for privacy information.