FreeDive Podcast

FreeDive Podcast

By Seapoint DigitalBusinessMarketing
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FreeDive Podcast episodes

  • The Road Less Traveled: Marketing Paths for the Modern Age

    Join hosts Kristy and Anna-Lynn as they explore the unconventional journeys that led them to success in the marketing industry. In this inspiring episode, they share how their diverse skills and experiences across various careers eventually culminated in thriving marketing roles. Listen as they discuss overcoming fears about career changes, pursuing passions that diverge from their academic backgrounds, and leveraging innate abilities to achieve success.

    Episode Highlights:

    Pursuing Passion Over Expectation: Both hosts emphasize the importance of following their passions and interests rather than what others expect or dictate.

    Unconventional Career Paths: The episode highlights how both hosts took non-traditional routes to discover their true callings.

    Importance of Trying Different Things: They stress the value of experimenting with various jobs and hobbies to find what truly resonates.

    Adapting and Pivoting: The necessity of pivoting careers and adapting to new roles when previous ones didn’t align with their passions.

    Overcoming Fear and Doubt: Emphasis on pushing through self-doubt and societal expectations to pursue what they genuinely love.

    Mentorship and Leadership: The role of having supportive mentors who see potential and provide opportunities for growth.

    Validation Through Work: Finding personal and professional validation through the success and recognition of their work.

    Creative Fulfillment: The importance of creativity and how it plays a central role in their job satisfaction and career choices.

    Encouragement to Keep Exploring: A motivational message to listeners to continue exploring and not settle until they find work that brings them joy.

    Whether you're contemplating a career switch or just starting your journey, Kristy and Anna-Lynn offer valuable insights on following your potential and defying the advice to play it safe. Tune in for an engaging conversation about discovering your true calling, embracing unexpected opportunities, and finding fulfillment in your work.

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    39 min
  • Birds of a Feather: Building Authenticity in Social Media with Christina Garnett

    Dive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her authentic online persona, her innovative approach to marketing at HubSpot, and her latest venture, Pocket CCO. Plus, don't miss her insights on the future of social media and the rising importance of human connection in the AI age. Whether you're a marketer, a Hokie fan, or just curious about the ever-evolving digital landscape, this episode is a must-listen!

    Topics Covered:

    • The importance of authenticity in digital campaigns
    • The role of the Hokie Bird in Virginia Tech culture
    • Christina's journey from social media to senior marketing at HubSpot
    • Challenges and strategies for small business owners during the pandemic
    • Tips for new marketers entering the field
    • Emerging trends to watch for in the coming year

    Follow Christina Garnett:

    • Twitter: @ThatChristinaG
    • LinkedIn: Christina Garnett

    Additional Links:

    • Pocket CCO
    • HubSpot Academy
    • Virginia Tech Hokies

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    27 min
  • Office Imposters: Unmasking Burnout in Marketing

    This week, join hosts Bill and Kristy as they dive into a candid discussion about imposter syndrome, burnout, and mental health in the workplace. These issues are all too common, especially in office jobs and marketing agencies, and Bill and Kristy are here to share their personal experiences and practical tips.

    In this episode, they reveal:

    • Their biggest workplace fails and what they learned from them
    • The triggers of imposter syndrome and strategies to overcome it
    • The subtle causes of burnout and essential self-care practices
    • The importance of open communication, setting boundaries, and using humor to cope

    With a mix of serious insights and lighthearted moments, this episode offers valuable advice and a reminder that no one is alone in these struggles. Whether currently facing these challenges or looking for preventative tips, listeners will find support and encouragement here.

    Tune in and get ready for some real talk and genuine laughs.

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    30 min
  • Track Record: Kevin Billingslea on Mixing Quality with Client Loyalty in Music

    In this special sibling episode, we sit down with music producer Kevin Billingslea to dive deep into the art of maintaining quality and client loyalty in a competitive industry. Kevin, who has worked with famous musicians and built his business from the ground up, shares his invaluable insights that transcend music production and resonate with marketers and business professionals alike.

    Tune in as we explore how understanding and aligning with your client's vision is crucial for success. Kevin discusses the importance of effective communication and navigating creative differences to maintain a productive relationship. We delve into strategies for creating and fostering client loyalty, and why building a solid reputation is essential for business growth and client acquisition.

    Kevin also shares his thoughts on determining your worth in the marketplace and the importance of investing in yourself for personal and professional development. Additionally, we cover practical advice on setting your rates to balance competitive pricing with quality service.

    Whether you're a marketer, business owner, or just curious about the behind-the-scenes of successful client relationships, this episode offers a blend of casual conversation and educational insights that you won't want to miss.

    🎧 Listen now to get inspired and learn from one of the best in the business!

    (
    WATCH THIS EPISODE ON YOUTUBE!)

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    31 min
  • Talk Data to Me: Crafting Campaigns with Numbers

    It's the interoffice romance you didn't know you needed.

    Not every content creator comes to an agency with a college degree. If you're new to your agency's creative team and just starting out as a writer, this week's podcast is for you. Anna-Lynn and Deb talk about how analytics can (and should!) transform the way creative content teams approach their work, leading to more successful and impactful campaigns. Learn from their early marketing mistakes, their fascination with human behavior, and then go buy yourself - and Dave from Analytics - flowers.

    (WATCH THIS EPISODE ON YOUTUBE)

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    29 min
  • Pinning Down Success with Tina Gammon

    Calling all women in marketing!

    Join us for the first episode in our "Women in Marketing" series, recorded back in March, as we sit down with Tina Gammon from Neurohacker. Discover how Tina's unexpected journey from a travel blogger in Switzerland to a marketing mogul has shaped her career.

    In this episode, Tina shares:

    ✨ Her inspiring path into marketing, starting with a simple blog during a backpacking trip. ✨ How influential women in her life helped her grow and succeed. ✨ Valuable tips and advice for young women aspiring to make their mark in the marketing world. ✨ Insights on overcoming impostor syndrome and dealing with burnout in a fast-paced industry. ✨ Her proudest achievements, including building Neurohacker's social media presence from the ground up.

    Tina’s story is filled with quirky anecdotes, genuine advice, and the kind of wisdom that only comes from real-world experience. Whether you’re a seasoned marketer or just starting out, this episode is packed with inspiration and practical tips.

    (WATCH THIS EPISODE ON YOUTUBE)

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    19 min
  • It's Not Me, It's You: Client Relationship Edition

    It is a delicate balancing act maintaining client connections, knowing when to say goodbye, and how to handle those goodbyes with finesse.

    In today's episode Bill is back to guest star and break down how to weigh the costs of client retention versus new acquisitions. He also teaches us how to harness the power of social media to create meaningful client connections. With a focus on authenticity and sincerity, he reveals how to build loyalty that lasts.

    (WATCH THIS EPISODE ON YOUTUBE)

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    40 min
  • Lens on Success: The Art of Adaptive Marketing with Birch Blaze Studios

    Join us in this episode as we chat with Kerry Struble, the creative mind behind Birch Blaze Studios.

    As a seasoned photographer and videographer, Kerry opens up about the challenges and rewards of running his own business and managing his marketing efforts. We explore his strategies for staying agile in a rapidly changing market, the importance of rebranding, and how he harnesses the power of digital marketing platforms and AI to connect with clients and streamline his workflow.

    Tune in for a compelling discussion on innovation and resilience in the visual arts industry.

    (
    WATCH THIS EPISODE ON YOUTUBE)

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    35 min
  • Wit or Miss: Navigating Humor in Campaigns

    Marketers beware - everyone’s a comedian.

    Humor in marketing can be a two-edged sword. When it works, it’s brilliant. When it bombs….OOF. In this episode, Kristy and Anna-Lynn are feeling extra and talking about how to successfully incorporate humor into your marketing campaign. We’re sharing our fave examples of campaigns that hit our funny bones and made a lasting impression, and also discussing an epic fail that’ll make you cringe.

    (WATCH THIS EPISODE ON YOUTUBE)

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    38 min
  • Pokemon Go, But Make It Google Reviews

    Why are Google reviews so important? Are they important? In a candid conversation filled with relatable anecdotes and practical advice, we navigate the often-overlooked power of reviews.

    Discover how timely and tactful requests for client reviews not only bolster business reputations but also fuel professional joy and motivation. We don't shy away from the discomfort some feel around self-promotion, instead, we arm you with strategies to encourage feedback graciously, fostering a culture where the significance of reviews is mutually appreciated.

    Whether you're a business owner hungry for growth or a thoughtful patron eager to leave your mark, this episode is your guide to mastering the art of reviews.

    (WATCH THIS EPISODE ON YOUTUBE)

    Let's connect! Send us a message and say hi.

    It's the end!

    No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.Β 

    Come find us!

    But wait!

    Explore a wealth of tips, tricks, and insights on our various social channels:
    πŸ“· Instagram
    🐦 Twitter
    πŸ’Ό LinkedIn
    πŸ‘ Facebook
    πŸ•Ί TikTok

    For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

    If you found value in this episode, don't forget to show your support by giving it a thumbs up πŸ‘ and hitting that follow button to stay in the loop with our latest content!

    Thanks for listening!

    23 min

About FreeDive Podcast

From the publisher's feed

Welcome to the FreeDive Podcast, your go-to source for all things digital marketing!

Join hosts Kristy and Anna-Lynn every Tuesday at 5 AM EST as they dive deep into the dynamic world of…