Freedom FastTrack Podcast

DOV GORDON - ALCHEMIST ENTREPRENEUR

01:01 – Meet Dov Gordon, the Alchemist Entrepreneur. With no formal college education, he was mostly self-taught when it came to business, coaching, and self-development. He’s never held a real job, although he has tried on very rare occasions. Regarding his lack of formal education, he counts it as an advantage, recalling something he learned when Tim Ferriss interviewed Glenn Beck. “When you haven’t gone through formal education, you’re free to look at things differently”

03:13 – What Dov considers the most exciting thing in his current business is how he helps people take all their talents and expertise and turn it into a thriving business. Dov helps them create a consistent flow of clients. “I’ve spent 8 years banging my head against the wall,” Dov says, “knowing that I had a lot of talent, a lot to offer, [and yet] did not know how to present that in a way that other people got it.” He compares the frustration to a silent scream

04:14 – So why does it take people years to prove their worth and amass a consistent flow of clients? Dov calls it the “I am not Abe Lincoln” problem

05:33 – Dov currently has a hundred-day sprint for his clients. It’s a program where they take people and help them accomplish more of their marketing and client acquisition in just a hundred days compared to what they’ve accomplished in two or three years’ time. They do this by focusing on the basics

06:22 – Earlier in the interview, Dov mentions what he calls “the critical 10%,” which is what he believe contributes to a person’s brilliance 90% of the time. He then explains what that is for a coach or consultant wanting to build up their business. Dov starts with how a simple and repeatable marketing system is crucial

07:07 – What’s the purpose, Dov asks, of a marketing funnel? Of a marketing and selling system?

08:00 – There are only three questions that your prospect will think about when introduced to your product or service. The trick is knowing these questions and how to answer them through your marketing funnel.

1.       Should I pay attention to this? Is it interesting?

2.       Who are you (the marketer)? Can I trust you? Do you care about me or are you just looking to make a quick buck?

3.       Is what you recommend right for me?

It’s not about doing ten different tactics, Dov explains. Most people are all over the place, trying to do too many things, and they’re not doing anything really well

10:05 – Dov shares some advice in regards to capturing the interest of potential clients. There are only 2 things people are ever interested in:

1.       If you’re talking about a problem they don’t want

And/Or;

2.       If you’re talking about a result they want but don’t have

12:43 – Dov uses The Blue Balloon, Red Balloon story to reiterate his point of how crucial it is to master the fundamentals before anything else

14:31 – Time-Travel Moment: if Dov were to go back to the beginning of his entrepreneurial journey, the one message he would give to his old self would be to “relax.” And he admits that he still tells that to himself even today. When you make a mistake, it’s okay to give yourself the time, the space, and the tools to do it right

16:21 – Time-Travel Moment Part 2: If you were starting over from scratch today, with only your experience on hand, what’s the first thing you would do? Dov says that he would pick one very specific problem that he could help solve, and then find a way to hunt down people who have that problem – even if it’s one person at a time. And he would offer them a way to solve that problem at a reasonable price. “The place to start,” Dov says, “is to find one client”

18:26 – Start of Quick-Fire Questions:

18:32 – What’s the best piece of advice you’ve ever received in your industry?

19:06 – Can you share one of your personal habits that you strongly believe contributes to your success?

20:12 – What book would you recommend? “The Biography of Theodore Roosevelt”, by Edmund Morris (a trilogy) and Ryan Holiday’s “The Obstacle is the Way”

21:17 – One last tip from Dov Gordon: Focus on the few things that make a big difference. Master the fundamentals. Don’t compare yourself to anyone else – compare yourself to where you were yesterday

Dov Gordon helps consultants, coaches, experts and small professional service firms build a steady, consistent, predictable flow of ideal clients.

For several years Dov led a CEO peer advisory group that attracted the CEOs of many leading companies, with between $10,000,000 and $150,000,000 in annual sales.  At a number of these and other companies Dov worked side-by-side with senior management to reformulate their company's strategy and / or to redesign and develop the management organization.

In 2010 Dov turned his attention to helping entrepreneurs who love what they do, but don't yet have a consistent flow of their ideal clients.  He helps these owners build a simple marketing and selling systems that brings in all the clients they want.

Find out more by vistinghttp://dovgordon.net/. While you’re at it, make sure to visit http://dovgordon.net/bepaid and you can get a free webinar called “how to be noticed, be valued, and be paid by the clients you want most”

Or follow him on Twitter @DovGordon

Seth Greene is an award-winning expert in direct response marketing. Bitten by the entrepreneurial bug, Seth broke out of the typical 9-to-5 to create the market domination program and has moved on to become a nationally recognized expert on financial advice. His company ‘Market Domination’ is based in the East Coast and has helped numerous clients throughout the United States increase their sales and garner new customers.

Before all this, he worked as a financial planner for the nationwide investment firm of AG Edwards for 6 years. He soon realized that his department was restricting him in terms of the types of marketing he wanted to do. Craving growth and progression, he left his job to fulfill his dream of working for himself. After painstaking research and years of trial and error, Seth is now a successful expert, hailed as America’s Ultimate Marketing Magician.

One of his current projects is a done-for-you Podcasting Service, which he mentions at 1:36 and again at 9:52. This Podcasting Service “flips” the traditional form of podcasting in favour of a more modern format that gives faster, better results. To achieve this, he’s interviewed the top 20 current podcasters to learn how they grew their audience and monetized their shows. In his interviews, he realized that all podcasters were doing the same formula; grow audience and then earn money from selling adspace, affiliate commissions, and sponsorships. At 9:52, he discusses how his customized, unique model works in more detail.

At the 2:29 mark, Seth talks about how he went from a cold-calling, “smile-and-dial” 9-to-5 employee to the Ultimate Marketing Magician. As a professional magician, Seth admits that he was in no way the best out there. However, a chance encounter with a full-page ad for a marketing course enabled him to become the most expensive magician in Western New York. His love for marketing led him to find a mentor by the name of Dan Kennedy. Before he met Dan Kennedy, Seth was ranked 6,699th advisor. After two years of working Dan Kennedy, he was in the top 30. Dan Kennedy encouraged him to start a marketing company and Seth did his best to make it happen. The rest, as they say, is history.

Seth Greene admits that the best and worst part of his life is that he owns a business. Over the years, he’s learned many invaluable life lessons through his entrepreneurial and marketing stint, which he shares at the 15:00 mark.

1.    It’s going to be okay

2.    The best thing and worst thing in your life is that you own a business – but it always works out

3.    Don’t spend the money – even mentally – until it hits your back account

At 17:21, Seth offers the best piece of advice he can give his listeners: Who you are affects how well what you do works. One of his habits that he believes strongly contributes to his success is his persistence, and he believes that you should do something every day to create new business without forgetting to make your existing clients happy. His marketing company does 133 different things to help their clients.  At 18:30, Seth reveals that his business can’t live without Evernote and Zyte. He goes on to explain what Zyte is and how he uses it to create unique magazines featuring fresh, up-to-date content regarding digital marketing and others. And on the subject of written features, Seth offers all interested listeners – at 19:36 – a free downloadable copy of “Podcast Marketing Magic” – the very same book where he notes down his interviews with the top 20 podcasters. Simply go to http://www.ultimatemarketingmagician.com to grab your free copy.

Seth is a professional magician in his spare time, hence the monicker. You can find out more about Seth Greene’s company on his website http://www.ultimatemarketingmagician.com or follow him on his twitter @AdvisrMarketing. His public hero is Dan Kennedy, and he leaves all listeners with this: you can’t fail if you never stop trying.

PODCAST TRANSCRIPTION:

[00:31] Seth Greene tells us who he is, what he does, and how long he’s been doing it

[01:21] Seth shares his company’s current project: a done-for-you podcast formula offer

[02:12] Seth shares who he was before he became the founder of the one of the most successful marketing companies – a financial adviser, stuck in a 9-to-5 making cold calls he didn’t want to

[03:04] He reveals that everything started changing when he saw a full-page ad for a marketing course that later enabled him to become the highest paid magician in Western New York

[03:33] Seth Greene is determined to change, and he meets the man who helps him achieve that change: Dan Kennedy

[04:00] Seth Greene’s struggles with finances and relationships to achieve that change

[05:14] Seth Greene’s shares how he secured his first huge client and started Market Domination LLC

[08:55] Seth Greene shares more about his done-for-you podcast service, and what he did to flip the conventional model and create a more optimized one that gives results faster

[13:50] “If you could go back in time to when you were starting your business, what is one thing you would tell yourself?” Seth shares three big things he would tell his past self when starting out

[15:52] “If you had to start from scratch right now – with nothing but your current experience – how would you start your business?” Seth answers the question

[17:10] Start of Quickfire Questions

[17:15]What’s the best piece of advice for your industry you’ve ever received

[17:38] Share one of your personal habits that you strongly believe contributes to your success?

[18:20] What’s one piece of tech or app that you or your business can’t live without?

[19:08] Who is your public hero?

[19:35]Seth offers all interested listeners a free downloadable copy of “Podcast Marketing Magic” – the very same book where he notes down his interviews with the top 20 podcasters. Simply go to http://www.ultimatemarketingmagician.com to grab your free copy.

ROSSCO PADDISON - HEART CENTERED MONEY MAKER

00:43 – Meet Rossco Paddison, the visionary behind the Heart Centred Money Makers movement, as he describes exactly what a Heart Centred Money Maker is, what his movement hopes to promote, and what prompted him to start it

02:43 – Rossco describes what’s most exciting for him in his current business, Heart Centred Money Makers, and how he feels about this chance to give back and create a community. They’re now looking towards growing this movement and establishing centres in Australia, South East Asia, and the US within the next five years

03:53 – He goes into a bit more detail about his centres – their meet-ups, their groups, and their current programs geared towards helping people become more conscious and conscientious capitalists

04:31 – Rossco shares a quote that worked for him: “Sometimes you’ve just got to change your environment if you want a different result”

05:24 – Rossco’s story – he admits to being a self-proclaimed “nerd”, but in the sense that while others were out drinking and partying, he was trying to create businesses. His idea of fun was sitting in front of empty commercial spaces for rent and thinking of 20 different business concepts he could run in that stall. He freely admits to committing huge mistakes and slip-ups. In his early- to mid- twenties, he experienced utter bankruptcy. This served as a massive wake-up call for him. “I had a love of money,” Rossco says, “but I had no respect for it.”

07:47 – Rossco’s Story continues – he noticed that as he grew to respect his money (an inanimate object), his attitude to the people around him changed as well. He learned to care and respect those around him more – a development that, he says, was really interesting to see unfold. His turning point happened when he encountered this quote by the Dalai Lama: “The Western World will be saved by the Western Woman.” And it just made sense for him. How Rossco understood it was simple: when we have women in leadership – or, essentially, people who lead from the heart – that’s when we’ll make the greatest impact this world needs. “Because we’ll have people who not only care about the profit,” Rossco explains “… but about doing good in the world [as well].”

09:16 – Rossco shares the world’s two biggest problems

11:36 –The biggest challenge, Rossco recounts, in shifting to his current place of total heart centred-ness, was having to slow down and do what actually needed to be done in order to speed up the results he wanted to get. According to Rossco, the fastest way to get the results we want is to slow down and do what we actually need to do. Essentially, patience was the hardest thing for Rossco to learn.

Fun fact: he looked up the etymology of “patience”. Find out what it is at 12:19

14:20 – How did Rossco get over those challenges? He learned the difference between “inspiration” and “motivation.” Inspiration is within, Rossco explains, while motivation is extrinsic factors

15:48 – Rossco shares some advice on how to slow down to get results faster. It involves four columns.

1.       In the first column, write down all the pieces or things that need to be done. Empty your head – it’s safer on a piece of paper

2.       Go through the list – transfer 20% of those to the next column (if you’ve got 10 things, you can only transfer 2)

3.       Break that 20% down into simple steps – no matter how stupid (even if it’s something as simple as sending an email)

4.       Sequence – which one do you do first?

Breaking tasks down into simple steps achieves 2 things:

1.       You know what you need to do to slow down

2.       Breaking it down into steps removes your excuses

19:05 – What holds people back from getting stuff done?

20:42 – Time-Travel Moment: If you were starting over from scratch, with only your experience, what would you do? What is your priority?

If your priority is cash, then the fastest path to cash, according to Rossco, is to get out there and connect with as many human beings as possible. Find out what their problem is, offer to solve it for them, ask for a fair fee in return.

However, he admits that if he were starting over today, he wouldn’t be so worried about the money in the first 10 weeks or 2 months. He would spend more time giving upfront, in advance. He would rather go out there and help as many as people as he could just to build connections

22:09 – Business for Rossco boils down to 4 things:

1.       Expand your reach

2.       Convert more of them into costumers

3.       Deliver more on your promises

4.       Contribute that money back to the world

22:55 – Start of Quickfire Questions

22:58 – What is the best advice you’ve ever received?

23:20 – Can you share one of your personal habits that you strongly believe contributes to your success?

23:46 – What tech or piece of equipment can you not live without?

23:57 – What book or resource would you recommend? – Virtual Freedom by Chris Ducker

24:32 – What is the world missing?

25:27 – Some last tips/advice from Rossco Paddison

A successful entrepreneur, Rossco Paddison founded the Heart Centered Money Makers to give capitalists and businessmen the opportunity to improve their relationship with money and, in turn, improve their relationship with the world. He’s spoken to tens of thousands of business owners on the subject of implementing a conscious approach to capitalism. Backed by his extensive research on human potential through multiple mediums of personal development, Rossco has managed to deliver presentations that are both emotional and engaging.

In his spare time, Rossco can be found alongside his loving wife and son. He enjoys communing with nature and discussing philosophy, human performance, business and leadership practices, and more.

Where can you find him? Visit his website http://www.rosscopaddison.com/ to learn more about him, or visit http://heartcentredmoneymakers.com/ to find out more about his business.

Business Speaker and Lifestyle Expert for Millennial Entrepreneurs, Amber Aziza has built and sold a successful consulting and coaching business before the age of thirty. Her company, ASquared Coach, aims to help people fulfil their business and lifestyle goals. She is devoted to coaching Millennial Entrepreneurs to a happier, wealthier, more extraordinary existence. Learn more about her at http://www.asquaredcoach.com/meet-amber-1/#meet-amber

 At 01:04 – Meet Amber Aziza, a Business Speaker and Lifestyle Expert for Millennials. She started out her career in the corporate world before noticing the void between Millennials – anyone born between ‘81 and ‘01 – and everybody else. Older people had trouble understanding them, and would often turn to Amber for help. This prompted her to start her own company, the Aziza Group.

03:07 – Regarding her current company, ASquared Coach, Amber shares that she loves helping people build their businesses on bootstrap budgets by introducing them to systems and apps that are effective, efficient, and inexpensive.

03:53 – Amber’s Turning Point: sitting in a board room during an executive meeting, Amber looked around and realized that she was the youngest in that room by about 30 years and she was the only woman. That was when she realized that the people around her were completely out of touch with everything, and she felt like it was her duty to help them realize this and better their business. In a show of courage, she left without a plan. It wasn’t a walk in the park, she admits, but she definitely never looked back.

07:04 – Amber Aziza shares some tips and tricks for people looking to start a business

1.       Really get a grasp of where you want to be. Figure out what is your endgame: do you want to be a corporation with a lot of people, do you want to be a solopreneur, and so on

2.       Find support somewhere – from your friends, your family, old relationships – doesn’t matter, just find support

3.       At some point, swallow your pride for the sake of your business

11:26 – Chris talks a little about Amber’s live shows on Periscope, which is free and available for download for both Android and Apple. Check it out on the web here: https://www.periscope.tv/

12:09 – In her own words, this is how Amber describes Periscope

13:42 – Learn how much Amber’s company has made to date using nothing but Periscope – no Facebook ads, no social media sites, just Periscope – a free application

14:34 – Amber clarifies what she usually offers people on her periscope live shows, such as coaching sessions. In terms of official sales over Periscope, they’ve sold everything from $27 coaching videos to $10,000 coaching packages, webinars, and resource packages. She recounts the story of offering people 10 slots to a Hawaiian Retreat. They had a Facebook marketing strategy planned for it, but there was no need to push through: they had sold out on Periscope

 16:59 – Time Travel Moment: the one piece of advice Amber would give her 20-year-old self is take all that you learned in your job at that time, store it mentally, learn as much as you can, corporate background. Accept all the little nuggets of wisdom people can offer you

Also, be fearless. Know that if you do fail, you’re going to bounce back

18:32 – Right now, if Amber’s starting from scratch with nothing but her experience (no contacts, no money) the one thing she would do is, as she puts it: “Get out there!” Network. Build as many connections as she can. Become members of organizations and clubs. Meet people. Create a business outline of what she wants her business to be. “You can’t build a successful business,” Amber says, “if you know no one.”

20:24 – Quick-Fire Questions

20:24 – What’s the best piece of advice in business you’ve ever received?

20:38 – What’s one of your personal habits that you strongly believe strongly contributes to your success

20:57 – What is a piece of technology or app that your business can’t live without (other than Periscope)?

21:44 – What book would you recommend? Job, Jab, Punch by Gary Vayneerchuck

22:19 – Any last tips or advice or information that you want our audience to know?

Best advice ever read was in the book “Lean In” by Sheryl Sandburg: “What would you do if you weren’t afraid?” She sees it as a reminder to let go of the fear

23:31 – Where can you find Amber Aziza? Hop on the web and type in http://www.asquaredcoach.com/

ABOUT OUR GUEST:

Pam Brossman is a 10 Times #1 Amazon Best Selling Author, Digital Media Speaker, Consultant and founder of #1 Women’s Success Club, Awesome Women Inc. She has mentored and self-published over 50 Best Selling Authors from her Best Seller programs.

At 01:22 and 11:35, she recounts her experience with Richard Branson and what she learned on his island. One of Richard Branson’s beliefs is that the more good you do, the more good comes to you. Her stay on the island inspired her to create a 4-day luxury retreat for Women Entrepreneurs in October called ReVampU. She’s rented a mansion and will be taking seven women with her to reposition, repackage, and repromote their area of expertise in those 4 days.

A successful and driven woman, Pam shares at the 03:20 mark how her story begins with her finding a four-leaf clover when she was eight years old. At the age of 18, she jumped on a plane headed for Australia with 500 bucks to her name. It was either make it work or fail – and she decided to make it work. At the age of 42, when she had her child, she noticed how her husband – an entrepreneur – was spending all his days at the beach while she was stuck in an office – and that just didn’t add up for her. She quit her job and figured out how to create an online business. The rest is history.

However, every successful person – as Pam puts it – has a failure story. She lost her million dollar home due to a financial mistake and sunk into depression for four years. What made her flip the switch back on was love for her son. It wasn’t the future she wanted for him, and it wasn’t the future she wanted for herself either.

She shares some advice at 06:43 on becoming a successful digital marketer – become a specialist, Pam says, not a generalist. Find your one thing. By specializing in one area, you stand out. Create a business model that works for you. Create a business that you love, she says, because if you don’t love it, you’ll self-sabotage yourself.

At 10:00, she shares the advice she would have given herself 20 years ago: become your own boss sooner rather than later. Take a leap of faith. Jump off the success cliff and see where you land. See every mistake as the next step up the success ladder.

At 15:46, she shares the best piece of advice she’s ever received: focus on one thing at a time. She recalls a time when she was multi-tasking. Doing a lot of things at one time, but not doing any of these things well. One of her personal habits that she attributes most to her success, she calls “forced implementation” – she goes on social media and tells people that she’s doing this project and she’s going to finish it in a certain amount of time – and then she’s forced to follow through as she’s publicly announced it.

She also admits that her business isn’t so much dependent on an app or platform as it is on two specific technologies: her microphone and her video camera. She recommends John F. Demartini's “How to Make One Hell of a Profit and Still Get to Heaven” and believes that the world needs more people helping each other to become self-sustainable. Her public hero is Richard Branson.She reminds the listeners to always SOAR – See it, Own it, Action it, Reach it.

Pam is a highly sought after speaker who loves spending time with successful entrepreneurs. Pam recently has the pleasure of spending time with Sir Richard Branson on his private island, which she says was a life changing experience.

When Pam is not hanging down the beach with her family in Sydney, she loves to take women entrepreneurs away to luxurious locations to have fun, ReVamp their business and create 6 figure lifestyle blueprints from their expertise.

Pam believes success is a journey. The more fun you have, the faster you get to the top!

You can connect with Pam on her website http://www.pambrossman.com. Or find her on Facebook at https://www.facebook.com/pambrossmanofficial. To find out more about her luxury retreat, ReVampU, watch the video here: https://www.youtube.com/watch?v=fVA9cAGjNrw

PODCAST TRANSCRIPTION

[00:30] Meet Pam Brossman – who she is and what she does
[01:22] Pam shares the most exciting thing currently happening in her business right now, which is a luxury retreat called ReVampU – a 4-day luxury mansion getaway for seven lucky women whom Pam is going to personally help reposition, repacking, and repromote
[03:20] Pam shares how she started, where she came from, and how she ended up being one of the most successful digital marketers
[05:08] Pam shares her pivotal turning point. For her, it came in the form of a financial mistake and a rather painful loss of her million-dollar home.
[06:42] Pam gives some tips that she’s learned over the years of being a successful digital marketer, and she illustrates these tips by using a dentist as an example
[07:35] “But by specializing in one area, you stand out.”
[07:57] Pam shares more advice about marketing specifically targeted for women being forced to fit or fulfil a specific blueprint simply because of their gender
[08:15] Pam explains how to create a business model that works for you, and why it’s so important that you enjoy it
[09:38] “If you could go back in time 20 years, what piece of advice would you give your younger self?” Pam admits that she wishes she’d become an entrepreneur earlier, and so would probably tell her younger self to become her own boss sooner rather than later. She would also tell her younger self to “jump off the success cliff and see where you land.”
[10:50] “Fail yourself to the top,” she says. “See every mistake as the next step up the success ladder.”
[11:20] Pam recounts her experience on Richard Branson’s island – as well as meeting Richard Branson and the valuable life lessons she learned from him
[14:04] “If you were starting over from scratch today with nothing but your experience, what is the one thing you would do to start your business?” Pam readily answers that she’d invest her money in a seven-figure mentor earning money from the one thing she specializes in – and she goes on to explain the importance of it

• [15:35] Quickfire Questions
• [15:42] What’s the best advice in your industry you’ve ever received?
• [16:22] Share one of your personal habits that you strongly believe contributes to your success?
• [17:08] What’s one piece of tech or app that you or your business can’t live without?
• [17:37] What book or resource would you recommend?
• [18:22] Who is your public hero?
• [18:47] What is the world missing?

[19:42] Pam leaves the listeners with one important word: SOAR – See it, Own it, Action it, Reach it. And once you reach it, reach higher.

ABOUT OUR GUEST:

Michelle Masters is an NLP Trainer and Family Consultant at the renowned NLP Marin. She has been working with clients, students and organizations throughout the San Francisco Bay Area since 1995. She works to create change and remove blocks to success, love, health and well-being.

At 1:14, she gives a brief description of NLP (Neuro-Linguistic Programming) and how she uses it to help clients have the life and the experience they want, by-passing the self-doubt and self-imposed confusion. Helping people through their hopelessness and helplessness, she explains, is the best feeling in the world. Unconscious patterning, and the challenge of consciously trying to override unconscious behaviour, is touched upon at the 3:43 mark. She compares being aware of unconscious patterns and trying to change them to yelling at your computer and expecting it to behave differently. Revision of unconscious patterns is best done without show of force.

We learn a little more about who Michelle was at 5:55, where she shares her story. As a child, she describes herself as having a bit of an achievement problem – the same way some people have a drinking problem. She couldn’t stop joining competitions and aiming for top prize. As admirable as it was, she had nothing else from which she could draw a sense of self. At 18, she realized that she couldn’t keep doing so, and thus gave up achievement in search of something else that would give her a sense of self.  She couldn’t find it.

Michelle ­tried many different things – painting, teaching, coaching, selling (a bit of traumatizing experience for her, she admits), and finally working as a manager for Mrs. Field’s Cookies. It was a rather low point for her, and that was when she promised herself that the next job she would take would be something that mattered to her. It took a while – she was out of savings, her relationship had crashed, and she had nowhere to live. Luckily, a friend of hers changed her life simply by suggesting she attend a free NLP seminar.

Another turning point for her came in the form of a story on the radio, which she recounts at 8:27. It’s the story of a coyote out on the mesa, caught up in a rockslide. Rocks and boulders are raining down, and it’s all the coyote can do to dodge. It stops one particular boulder from crushing it by holding the boulder up. It works, but now the coyote can’t move. It stays that way for two weeks before its strength runs out and it resigns itself to its faith. In an act of surrender, it drops its arms and falls to the ground. However, the boulder does not roll forward and crush it, as the coyote expected it would. The boulder stays where it is – it had stopped moving a long time ago.

A lot of people, Michelle says at 10:14, think they’re supposed to find what it is they should be doing. What they’re meant to be doing. She discusses how some people go about life like there’s this mission that’s been decided for them, and nobody’s going to tell them what it is, but they’re supposed to figure it out. And there’s no way of telling if they ever figure it out. She doesn’t subscribe to this belief. The places where you’re happy, she says, where you’re inspired, where you’re lit up – that’s where you’re supposed to be. That’s what you should be doing. It doesn’t have to be saving the world. In fact, at 11:00, she asks an important question: where would you rather live? A world full of people who are doing what they think they’re supposed to do, or a world full of people that are inspired and lit up?

At 13:23, she lists the two big things that are in the way of people getting what they really want.

1. Belief System – this is formed by the time we’re 3 years old, and it’s all done by 6. Your beliefs are shaped by association: If things are bad, and I’m here – then I must be bad. If there’s a struggle, and I’m here – I have to struggle. The foundations of the belief system are laid down before we fully develop conscious choice – which is why redesigning them is so huge.

2. Family Relationship – we stop ourselves from living the life we deserve because of our familiar. It’s not easy to be the first one in the family – we feel like we don’t belong if we have it better than the people we come from.

When you revise these two things, lives are transformed.

One of her personal habits, which she attributes most to her success, is respect. Her clients don’t need her to tell them how to live their life. They just need her to guide them through it. People already have everything they need inside them, Michelle explains, to do and be and have the lives they want. She names Skype as the one platform she cannot live without, as all her clients are scattered over the world, and she recommends anything by Abraham Hicks. She also encourages people to read a little book from the 1920’s called “The Game of Life and How to Play It” by Florence Scovel Shinn. It’s a book written based on the concept of changing your thoughts to change your life. Michelle names it as sort of a religious foundation for NLP. Her public hero is Nelson Mandella and she thinks the world could always use more reassurance. She encourages listeners, at 20:04, to look where you’re lit up. Look for where you’re excited, where you’re wanting, she says – because that’s where you should be.

In mid-August of this year, Michelle will be going to Sydney to do five workshops on different topics – such as unconscious relationship patterns, money magic, how to use stories to communicate, and so on. Afterwards, she’ll be flying to Auckland to run one on money. You can hear more about this at 21:09. 

In addition to working with people privately, Michelle teaches NLP to students wanting to become Practitioners, leads and facilitates Family Constellations, teaches courses in how to facilitate Family Constellations and develops and facilitates workshops designed to create lasting changes for participants, such as Money Magic, and Weight Magic, Unconscious Relationship Patterns, Metaphors for Change, Family Systems for Change, and The Adopted Healing Experience. She has spoken at conferences, on television and radio on the topics of NLP and on using Family Constellations to resolve unconscious family generational entanglements.
Michelle believes that learning happens most easily when it is fun as well as functional. In addition to NLP, Michelle has continued to study a variety of quantum-based healing modalities which she incorporates into all of her work with students and clients.

Michelle has clients all over the world–in the U.S., Europe, Australia, New Zealand, Asia, and South America, and she speaks and teaches internationally. To find out more, visit Michelle's official site:  http://michellemastersnlp.com/upcoming-workshops-2/

PODCAST TRANSCRIPTION:

[01:13] Meet Michelle – who she is, what she’s doing now, and how she’s making a difference on people’s lives
[01:44] She discusses and describes NLP (Neuro-Linguistic programming] in more detail, and compares it to revising software
[03:41] Michelle discusses the concept of unconscious patterning – when it starts, how it is formed, and how greatly it affects us
[04:31] Michelle discusses how revising the unconscious patterns in our life can bring about tremendous, graceful change
[05:55] Michelle shares her incredible story of how she got to where she is now
[06:43] Michelle talks about her earlier adult years and how she just “wandered around for nearly a decade”
[07:10] “You know what? I don’t know what it’s going to be but the next job I take is going to be something that matters to me.”
[07:31] Michelle shares how a friend’s suggestion completely changed her life around
[08:27] She shares another pivotal moment in her life that came in the form of a radio story about a coyote out on the mesa
[10:12] Michelle shares some advice with the listeners regarding happiness, inspiration, and they’re place in this world
[12:04] “If you could go back in time and tell your old self one thing, what would it be?” Michelle tells us how she wouldn’t just go back 10, 20 years. She’d go back further, to when she was a child, and she’d tell herself: ‘You’re okay.’
[13:12]  Michelle shares the two biggest things in the way of people getting or having what they really want. 1. Their Belief System, and 2. Their Family Relationship.
[16:40] “If you were starting over from scratch today – whether in your life or your business – what is the one thing you would do?”

• [17:12] Start of Quickfire Questions: What’s the best piece of advice for your industry you’ve ever received
• [17:34] Share one of your personal habits that you strongly believe contributes to your success?
• [18:00] What’s one piece of tech or app that you or your business can’t live without?
• [18:10] What book or resource would you recommend?
• [18:45] Who is your hero?[19:12] What is the world missing?
• [19:37] Who do you recommend we have on this podcast?

[19:58] What’s the one thing listeners should do to make movements towards their freedom? “Look where you’re lit up,” Michelle says
[21:00] To find out more, visit Michelle's official site: http://michellemastersnlp.com/
[21:28] Michelle is flying out to Sydney to run five workshops – here, she names the different topics. You can find out more by visiting her website: http://michellemastersnlp.com/upcoming-workshops-2/

Rebel Real Estate Marketer Glenn Twiddle – also known as the man who bought Arnold Schwarzenegger to Brisbane – introduces himself to the listeners at the 0:55 mark by way of what he calls an “elevator script” – a 30-second scripted but natural-sounding introduction that quickly summarizes what you do and who you are. This is something he encourages all entrepreneurs to have.

In a nutshell, Glenn Twiddle provides a step by step, 1-2-3 system for real estate agents to get broaden their business, get more clients, and reach the Number One spot in their area in three years or less, regardless of experience. He is the first to say that he knows nothing about property. What he specializes in is simply teaching Agent A the business, marketing, and positions strategies he needs to be chosen over Agent B.  Using a combination of ‘Guerrilla Marketing,’ ‘Outrageous Advertising’ and ‘Out of the Box’ marketing ideas, Glenn has helped some of the most influential and skilled agents in the country, and now Internationally including Canada, USA and NZ, take their career to a new level.

Behind the genius, however, is a simple man who fell in love with learning – as we learn at 4:19, where Glenn shares his story. He vividly remembers listening to over 5,500 hours’ worth of training, of people – as he puts it – smarter than him. One of his biggest takeaways from the whole thing was that almost every successful person speaking had a past full of hardship. Glenn remembers thinking that he wasn’t like those people at all – he had a relatively uneventful childhood without major setbacks or stumbling blocks. This got him wondering; are you supposed to go through adversity in your past to be successful? I didn’t see anything in my past, Glenn admits, that equaled my future.

His turning point – that moment when he wanted more – just snuck up on him. His friend invited him to a real estate seminar. Around that time, Glenn worked as a singer/guitarist. His workweek was Friday night, Saturday night, and Sunday afternoon. The rest of the week was basically free time for him. When he was first introduced to real estate, he saw it as a hobby. All that changed when his mentor gave him “The Magic of Thinking Big”, by David Schwartz, which he mentions at 9:02. Being on receiving end of many MLM invitations, he was skeptical of the book at first, but he simply did what he was told.

That first book was simply the tip of the iceberg. He read hundreds of books and has listened to thousands of hours’ worth of training. Listening to other people’s successes made him realize that there was so much more to life. He has two big tips for starting entrepreneurs, which he shares at 11:17. He encourages all aspiring businessmen to find and invest in mentors. He also encourages them to give away a little bit of what they do best – for free – so that people can get a sample and come back for more. Visit www.realestatefreegift.com to get a sample of what he means.

He recounts his experience of hanging out with Arnold Schwarzenegger at his house for a poker game that lasted from 4pm all the way to 12 midnight. Jump to 15:40 to hear more about it.

At 17:00, he admits to being a big believer in Murphy’s law – everything that can go wrong will go wrong. However, he is still a self-proclaimed optimist, and he believe that everything’s going to be okay. He adamantly refuses to change anything about his past – lest it undo all he’s accomplished up until today. However, the one thing he wishes he learned earlier is how to market something. Glenn believes that you have to be better at marketing what you do than you are at actually doing it.

He shares his mindset to success at 21:49 – he is not the kind of man who lets his personal opinions get in the way of learning. He believes that one must always implement first and then ask questions later. Glenn Twiddle recommends Facebook as one of the best platforms for business. Freedom for him means going at something like a maniac and doing something that people aren’t willing to do so you can have things people aren’t willing to have. Freedom, for him, means being in a position that enables you to say yes any and every time magnificent opportunities come along.

His business hero is Richard Branson. His childhood heroes are Sylvester Stalone and Arnold Schwarzenegger.  You can connect with him on Facebook or visit his official site, www.glenntwiddle.com.au. You can also check out www.realestategift.com – which he again mentions at 25:25 – for a step-by-step example of how he generates clients on the front ends, impresses them, and then gives them cool stuff for free. If people like it, they can stay a member. If they don’t, they are free to leave and are not charged anything. A man whose clients bought him a Harley Davidson motorcycle just to say "Thanks Mate!" and now about to host none other than Sir Richard Branson at his next event, Glenn has always said YES first and then worked out how to make it work! He is a life-long student who refuses to ever stop learning.