Freedom Formula Podcast

Cracking the code to scaling an online business into the U.S. market starts here.

After 18 months of building a global brand, optimizing our high ticket sales system, and mastering our US market entry strategy, we made our first sale - and it’s just the beginning.

Eighteen months, multiple six-figure investments, and countless failures later, we finally cracked the code to taking our 8-figure Australian health business into the cutthroat US market… And the solution wasn't what anyone expected.

Today's episode reveals the exact journey - including the brutal reality that everything takes twice as long, costs twice as much, and breaks twice as often as you expect.

From joining Russell Brunson's Inner Circle to completely reimagining our health offer funnel strategy and brand positioning - this episode is a masterclass in global brand building and scaling online business for sustainable success.

You'll discover why traditional application funnels failed, how implementing a three-tier sales system cut booking costs in half, and why believing in your vision when everyone says "very few make it" is the ultimate differentiator.

Plus, learn the counterintuitive recruitment strategy that sources hungry talent from corporate backgrounds instead of high-ticket sales academies - proving that building a reliable sales funnel starts with the right people.

This is the blow-by-blow account of building toward $100 million in US sales over three years, starting with that pivotal first sale that proved the system works.

If you’re expanding your offer across borders, especially into the U.S., this episode is essential listening.

Key Moments:

00:00:20 First US sale achieved
00:01:40 Everything takes twice as long
00:02:20 Joining Russell Brunson's Inner Circle
00:05:00 Brand repositioning process
00:07:30 Offer hacking competitor research
00:09:00 Funnel evolution from ManyChat
00:12:00 Quiz funnel implementation
00:14:20 Speed to relationship concept
00:17:00 Three-tier sales structure
00:19:10 Tier two professional development
00:21:30 Recruitment strategy evolution
00:24:50 Belief as final ingredient

Listen now to learn the exact steps for turning your local offer into a global success - through strategic steps, a dialled-in funnel, and unstoppable belief.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

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Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

Your sales team is failing you, and it's costing you millions in lost revenue.

Most coaching business owners stuck at $1M think they need better closers, more leads, or fancier funnels.

But after building sales teams that generated nearly $30 million in high-ticket sales - I discovered the real problem:

You're hiring entitled "closers" who can't even close a door, let alone a $5,000+ deal.

In this episode, you'll discover:

✅ Why most “closers” are killing your sales pipeline

✅ How to recruit **full sales cycle professionals** that actually perform

✅ The 3 levels of sales team structure (T3 SDRs, T2 full cycle reps, T1 closers)

✅ How to build bulletproof sales systems that onboard fast and scale

✅ Real-world sales leadership tips to build culture and crush KPIs

This episode is IDEAL for coaches, consultants, and info-product entrepreneurs ready to build scalable teams and predictable revenue machines in 2025 and beyond.

Key Points

00:02:10 Recruiting Full-Cycle Professionals
00:05:50 Two-Call Close Strategy
00:09:00 Building Training Systems
00:11:30 Managing Sales Teams
00:16:40 Imperceptible Drift Concept
00:18:40 Leadership vs Management
00:22:40 Three-Tier Team Structure
00:25:10 Forging Greatness Through Fire

Ready to break through your revenue ceiling? Listen now to discover the sales leadership framework that scales predictably without burning you to the ground.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

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Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

Your business will never outgrow your capacity to handle stress - and that's actually good news.

The difference between entrepreneurs who crumble and those who conquer comes down to one thing:

How they respond to pressure.

In this powerful episode, we explore why pressure isn't the enemy of your success but the essential catalyst for it.

Drawing from a decade of experience building a multi-million dollar business, this episode breaks down the three critical elements of transforming pressure from an obstacle into opportunity.

You'll learn:

✅Specific strategies for conditioning yourself for chaos before crisis hits
✅Why you'll never rise to your expectations but always fall to your preparation
✅How pressure burns away the parts of you that can't accompany you to the next level of success.

Ready to stop seeing pressure as punishment and start using it as your path to power?

Listen now to transform your relationship with challenges and build the identity that thrives under tension.

Because if there's no pressure, there's no growth, no greatness, and absolutely no legacy worth building.

Key moments

00:02:40 The three zones of development
00:05:30 Recognize pressure as growth signal
00:07:00 Train hard fight easy 
00:09:20 High pressure reveals high performers
00:10:30 Use pressure to reinvent yourself
00:14:00 Pressure is your path to power
00:15:20 Your challenge 

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

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Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

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The race for quick wins is killing entrepreneurial potential everywhere.

In this episode of The Relentless Entrepreneur, Shane Da Costa explores why most business owners are sabotaging their long-term success by overestimating what they can achieve in a year - while underestimating their potential over a decade.

Drawing from personal experience building a $28 million company, Shane dives into the three critical pillars that separate sustainable success from flash-in-the-pan achievements:

Whether you're burning out from constant sprinting or frustrated by seemingly slow progress, this episode offers a powerful perspective shift.

Key Points

00:00:30 Focus on fundamentals that compound
00:01:00 First pillar: Focus discipline
00:01:40 Second pillar: Resilience
00:02:30 Third pillar: Patience
00:04:10 The long game produces empires
00:04:30 Time management wisdom
00:05:00 Weekly challenge

Ready to stop wasting time on quick fixes and start building something that lasts?

Tune in to discover which of these three pillars you might be avoiding - and how doubling down on it could transform your business over the next decade.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

-

Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

The wealthy aren't looking for cheap options. They're looking for certainty in outcomes that ordinary providers can't guarantee.

Join Shane Da Costa as he reveals how he sold a $140,000 personal training package in an industry where most trainers struggle to charge $60 per session.

Shane breaks down his five-part framework for premium positioning in any industry

Whether you're a coach, consultant, founder, or creator in a saturated market - this episode will completely transform how you view your services and pricing strategy.

Shane shares how to identify what your clients truly want, positioning yourself as the premium option, and having the confidence to charge what you're truly worth.

Key Points

00:01:10 The big shift
00:03:40 People want the "hole" not the "drill"
00:06:10 Selling high-performance
00:09:40 Understanding what you actually sell
00:12:10 Designing an offer
00:16:30 Delivering an experience
00:19:40 Creating leverage
00:23:30 Using scarcity and exclusivity
00:27:30 Why you should charge premium prices

Ready to break out of the commodity trap and charge premium prices in your industry?

Listen now to discover how to position yourself as the expert clients will happily pay top dollar to work with.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

-

Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

Are you tired of half-hearted success that leaves you wondering if you have what it takes to truly dominate in your field?

In this episode, I take you behind the scenes of my journey. From a skinny soccer player to winning Junior Mr. Australia - not because I had the best genetics or natural talent. But because I was the last one standing when everyone else quit.

The bodybuilding world taught me lessons about vision, planning, and relentless execution that directly translate to business success.

I break down exactly how I went from sitting in an auditorium watching competitors to confidently claiming and winning that title just two years later.

This transformation was about developing the mental framework necessary to achieve anything in life.

Key Moments:

00:02:56 Finding purpose through focus
00:04:58 Leveraging training partners
00:07:12 Declaring future victory
00:08:52 Vision & achievement
00:11:46 Strategic planning
00:16:32 Doing the work others won't
00:20:42 From bench-warmer to elite
00:26:24 $100 million mindset
00:29:56 Execution vs intention

Ready to stop dabbling and start dominating? Listen now to discover what separates those who talk from those who transform.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

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Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

This three-question framework will help you make better decisions across the three pillars of high performance: health, wealth, and relationships.

These questions have been instrumental in your host, Shane Da Costa’s, journey.

From being crowned Junior Natural Mr. Australia to building a business on track for $100 million in sales.

Shane breaks down how to apply these questions to each pillar of your life:

👉What to keep doing (protect what's working)
👉What to stop doing (eliminate what's draining you)
👉What to start doing (implement high-leverage actions).

He provides specific examples for each area, from prioritising sleep and nutrition to pruning low-ROI business activities to nurturing key relationships.

Whether you're burning out, feeling disconnected from loved ones, or just not seeing the business results you want, these questions provide the clarity to make better decisions faster.

Key Moments:

00:02:00 Three pillars of true performance
00:03:10 Build your performance foundation
00:05:20 Eliminate health-destroying default habits
00:08:00 Protect your money-making activities
00:10:00 Stop draining your business energy
00:12:30 Nurture connections
00:14:00 Eliminate silent relationship killers
00:17:20 Create your unfair lasting advantage

Ready to gain clarity and build your unfair advantage? Listen now to transform your approach to health, wealth, and relationships.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

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Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

What if the biggest threats to your business aren't your competitors, but the dangerous blind spots you've created? After building Miyagi to $28 million in revenue, these five lessons revealed where most entrepreneurs self-sabotage.

These hard-earned insights include why building a distinct brand is essential for premium positioning, how systems outperform even the most talented individuals, and why "productive paranoia" prepares you for market shifts before they happen.

You'll also discover why knowing your numbers intimately will transform your business, how implementing the Profit First methodolog transformed revenue in just six months, and the counterintuitive "go big, stay small" approach that's fueling our expansion into the US market - with a target of $100 million in the next three years.

Whether you're just starting out or already running an established business, these battle-tested principles could save you years of frustration and costly mistakes.

These are the exact strategies that helped our business thrive when competitors were shutting down.

Key moments:

00:01:52 Premium Brand Positioning
00:04:13 Omnipresent Marketing
00:06:53 Why Systems Outlast Talent
00:09:32 Creating Living SOPs
00:11:40 Strategic Paranoia Wins
00:16:03 Master Your Metrics
00:19:46 Profit First
00:23:47 Big Vision, Lean Operations
00:27:59 Play the Infinite Game

Listen now to transform how you approach your business growth and develop the resilience needed to play the "infinite game" of entrepreneurship.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

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Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

Want to build a business that thrives without you?

There are 3 books that’ve transformed Shane Da Costa's approach to entrepreneurship - and helped him sell over $28 million online (and counting!).

In this episode of The Relentless Entrepreneur, Shane reveals the exact mental frameworks he used to scale his business, drawing on key principles from:

✅10X Is Easier Than 2X by Benjamin Hardy - Learn how to identify your unique abilities, let go of the "good" to reach the "great," and build systems for exponential growth.

✅Good to Great by Jim Collins - Discover the power of Level 5 leadership, the Hedgehog Concept, and the Flywheel Effect in building a truly exceptional business.

✅Built to Sell by John Warrillow - Learn how to productise your service, narrow your focus, and create a business that can thrive (and be sold) without you.

Whether you're launching your first venture or scaling an established business, this episode delivers the fundamental insights that separate successful entrepreneurs from those stuck in perpetual struggle.

Don't miss these battle-tested principles from someone who's actually done it.

Key moments:

00:01:00 Sales milestones
00:02:00 Reading importance
00:03:00 10X Is Easier
00:06:00 Upgrading your environment
00:08:00 Level 5 leadership
00:09:00 Hedgehog Concept
00:10:30 Flywheel Effect
00:11:00 Built to Sell
00:13:00 Repeatable sales systems
00:14:00 Specialists over generalists
00:17:00 Embodying philosophy

Tune in now and discover how these three books can change the trajectory of your business.

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

-

Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official

Struggling to monetize your expertise in a world of free content? Swipe and deploy the ‘OnlyFans’ business model - and turn your knowledge into a thriving, subscription-based business.

In this episode, Shane Da Costa reveals the secrets behind OnlyFans' success, offering monetization strategies applicable to any online business.

Tune in to discover 5 game-changing lessons including:

✅The Power of Exclusivity: Learn how to create and package content that drives demand.

✅Leveraging Your Personal Brand: Build a strong personal brand and connect with your audience on a deeper level.

✅Scarcity Marketing: Understand why scarcity increases perceived value and how to implement scarcity tactics ethically.

✅Simplifying the Customer Journey: Make it easy for your customers to buy from you with a seamless customer experience.

✅Selling Connection.: Discover why people pay for connection and community, and how to build a thriving online community around your expertise.

Whether you're building online courses, coaching programs, or any content-based business, these insights will help transform your monetization strategy.

Key Points:

00:00:00 Repackaging vs Creating
00:00:40 Five Business Lessons
00:03:20 Value in Exclusivity
00:07:30 Empowering Creators
00:09:50 Scarcity Drives Demand
00:11:40 Leveraging Fandom
00:15:40 Simplicity Sells
00:18:50 Personal Connection
00:20:10 Simplify, Don't Add

Stop giving away your expertise for free - tune in now and learn how to build a profitable online business even in the most competitive markets. 

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Get weekly tips and insights on scaling your business: 

https://relentlessentrepreneur.com.au/email-optin

-

Follow Shane on social media:

Facebook https://www.facebook.com/shanedacostaofficial

Instagram https://www.instagram.com/shanedacosta_official