Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

By Krystle Church | Copywriter Mentor & CoachBusiness Marketing

Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry episodes

February 11217. Her copy generated $1B in Revenue and Millions in royalties. Meet Kim Krause Schwalm & learn the copywriting strategies and royalty negotiations that made her successful
If you’ve ever wondered how to get paid for the true value you bring to a company through campaigns they run year after year – and long after you write the initial copy → you need to hear from one of the GOATs, Kim Krause Schwalm. In this case-study-style episode, Kim lets us in on what went on behind the scenes as she grew from an in-house employee to a highly successful and sought-after copywriter in the industry, sitting in rooms with people like Eugene Schwartz and other greats.

Not only that, but Kim walks us through her personal methodology for testing ‘controls’ and trying to beat your own copy - ultimately increasing the value you bring to the table with every client who hires you.

If you’re a copywriter curious about how to negotiate royalties into your contracts and get paid on a whole new level, this episode of the Freedom Found Copywriter Podcast is an absolute must-listen.

Tune in To Learn:
What a ‘Control’ is in Copywriting and why you should be testing yours asap
How to negotiate royalties with big & small clients
The best way for Copywriters to get hired, even in the face of AI
How Kim Krause Schwalm mastered her craft, client relations, and career as a copywriter

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

Resources & Follow:
***Get Kim’s limited-time deal → Save 60% on Kim’s Top 4 Trainings for Copywriters UNTIL MARCH 31, 2026 MIDNIGHT PT >>> Use code SAVE60 here: https://kimschwalm.com/training/
This includes 60% off:
Million-Dollar Controls & The Get Dangerously Good Copywriting System and more!
→ Learn more about Kim’s Trainings here: https://kimschwalm.com/training/

Connect with Krystle:
→ The KC Website: https://krystlechurch.com/
→ Juno Membership for Copywriters:
https://krystlechurch.com/Juno
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
1 hr 1 min
February 04216. [Season 6 Premiere!!] → How I Planned Out My Year as a Copywriter (so it actually works for me)
If you’re a copywriter or freelance copywriter who feels behind on your yearly planning already — or like your 2026 is not yet going according to plan — this episode is for you.

Annual planning for copywriters doesn’t have to involve taking on as many clients as possible or burning yourself out on social media. And it definitely doesn’t have to involve a 20-tab spreadsheet you never look at again.

In this episode, I’m breaking down how I plan my year as a copywriter, what I focused on first, and how I make business decisions that support consistent clients, steady income, and actual breathing room in my copywriting business.

This is for copywriters who want to improve how they’re operating as a business owner - only listen in if that’s you!

✨ Mentioned in this episode:

→ Join Juno, our membership for copywriters who want support with client acquisition, scalable offers, and long-term business growth for just $175/mo: https://krystlechurch.com/juno

→ Get The Essential Annual Planning System for Copywriters for just $77: https://krystlechurch.thrivecart.com/essential-annual-planning-system/

Tune in To Learn:
How I approach annual business planning as a copywriter
What freelance copywriters should plan before setting revenue goals
How I structure my year around client acquisition, not hustle
Why flexibility matters more than perfect plans in a copywriting freelance business
How to reset your year if January didn’t go the way you hoped

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

Resources & Follow:
→ The KC Website: https://krystlechurch.com/
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
→ Connect on LinkedIn: https://www.linkedin.com/in/krystle-church/
26 min
December 17, 2025215. Price Objections You’ll Hear as a Freelance Copywriter & Why
You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing:

“It’s too expensive.”
“I need to think about it.”
“Now’s not the right time.”

If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them.

In this episode, we’ll unpack why these price objections aren’t always what they seem—and how to respond in a way that strengthens your positioning instead of costing your copywriting business clients.

Tune in To Learn:
What the most common pricing objections really signal (hint: it’s rarely about the money)
Why “too expensive” usually means unclear value—or misaligned audience
How to handle “I need to think about it” without chasing or discounting
The deeper mindset and messaging work freelance copywriters need to close high-quality clients with more ease

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✨ Mentioned in this episode:
→ Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!

Instagram: https://www.instagram.com/krystle.church
LinkedIn: https://www.linkedin.com/in/krystle-church/
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

Resources & Follow:
→ The KC Website: https://krystlechurch.com/
→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
20 min
December 10, 2025214. Are Your Copywriting Prices Keeping You From Booking Clients as a Freelancer?
If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue.

In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your rates communicate your positioning, your perceived value, and your identity as a service provider.

Whether you’re a copywriter undercharging out of fear or overpricing without anchoring the value, this episode will help you recalibrate your pricing strategy with clarity.

Tune in To Learn:
Why most freelance copywriters have pricing that’s either too low or too high—and how to know which one you are
The hidden costs of undercharging (burnout, resentment, client churn)
The psychology of price and how it shapes your perceived value in the market
How to align your copywriting rates with your season of business, experience, and goals

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✨ Mentioned in this episode:
→ Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!

Instagram: https://www.instagram.com/krystle.church
LinkedIn: https://www.linkedin.com/in/krystle-church/
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

Resources & Follow:
→ The KC Website: https://krystlechurch.com/
→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
29 min
November 20, 2025213. Why Thinking Like a Freelance Copywriter Is Holding You Back
Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business.
We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money)
Tune in To Learn:
The freelancer mindset that's keeping you trapped
What it actually means to think like a business owner
The questions business owners ask that freelancers don't
How being around people who already think like business owners accelerates your transformation

Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno.
Listening after enrollment closed? Join the waitlist and we'll let you know when spots open again.

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

Resources & Follow:
→ The KC Website: https://krystlechurch.com/
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
28 min
November 05, 2025212. How to Train Your Brain to Take Big Leaps
What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter.

The energy in the episode is aspirational meets action-taking – LET'S GO!
Tap ‘PLAY’ to listen now!

Tune in To Learn:
Why the conversations you're having about the copywriting industry are either propelling you forward or holding you back
The difference between copywriters who are thriving right now vs. those who are struggling (hint: it's not just strategy)
How proximity to the right people rewires your brain to believe bigger things are possible
Why consumption isn't enough anymore—you need connection, collaboration, and real conversations
How Krystle used proximity and positive propaganda to build the business she has today

>> ANNOUNCEMENT: JUNO LIVE IS HERE! Our first-ever immersive, interactive event connecting female copywriters around the world in deep conversations, networking, & business strategy → Grab Your Ticket Here: Krystlechurch.com/Juno-Live

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

Resources & Follow:
→ The KC Website: https://krystlechurch.com/
→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
19 min
October 31, 2025211. [The Shift Series] An Invitation to Step Into Your Next Era
Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real.

This is Part 6 of The Shift Series—the final episode on what it takes to move from where you are to where you're meant to be whether you’re a copywriter at the beginning, or advanced in your career.

Press ‘PLAY’ to listen to the episode now!

In this episode, we're covering:
What is possible on the other side of a transition season
The questions to ask yourself right now to clarify your own vision (what's your gap? who are you becoming? what does your environment look like?)
What you actually need to get there: the right environment, ongoing support, and the right relationships
The invitation to stop doing this alone and step into the space that will support your becoming

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
>> GET YOUR EARLY BIRD TICKET TO JUNO LIVE: Krystlechurch.com/Juno-Live
>>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno
Resources & Follow:
→ The KC Website: https://krystlechurch.com/
→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
38 min
October 29, 2025210. [The Shift Series] The 3 Steps To Break Through If Your Copywriting Business Has Plateaued
If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau.
And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to show you how to finally move forward.

*This is Part 5 of The Shift Series—a 6-part mini-series on moving through transition instead of staying stuck in it.

Tap ‘PLAY’ to listen now.

Tune in To Learn:
The honest difference between being stuck and being in transition (and how to diagnose where you really are)
The three reasons you've been stuck so long: waiting to be ready, doing it alone, and preparing instead of acting
Why "ready" never comes—and why moving is HOW you get ready
What it actually takes to get unstuck: start NOW, change your environment immediately, get support

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
Ready to finally move forward? Join the waitlist for our private female and non-binary copywriter community, Juno! This is an exclusive membership for those working in the copywriting industry and a chance for copywriters to get strategy, coaching, referrals, and build their network with like-minded peers.

>>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno

Resources & Follow:
→ The KC Website: https://krystlechurch.com/
→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
36 min
October 27, 2025209. [The Shift Series] How to Find & Cultivate Friendships that Feel Expansive
Not all proximity is created equal. You can be surrounded by people and still feel alone in your transition. You can have a network and still not get what you need. Because what matters isn't just BEING around people—it's WHO you're around. And during transition, you need specific types of relationships that actually help you become.

This is Part 4 of The Shift Series—a 6-part mini-series on building the relationships as a female copywriter that support your becoming.

>> Press ‘PLAY’ to listen now <<

In this episode, you’ll learn:
Why comfortable proximity doesn't create growth (it creates stagnation)
The four types of relationships you need during transition: people who challenge you, share perspectives, collaborate with you, and reflect your next version
What makes friendships feel expansive vs. draining
How to actually find these relationships (and why you have to be intentional)
Why I created Juno—the space I looked for for years and couldn't find

Ready to surround yourself with the right community of copywriters? Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom to get the behind-the-scenes of building a copywriting business that gives you more than it takes.

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Like this show? Write a 5-star review — even just one sentence helps me bring you more content each week.

Resources & Follow:
→ Join the BEST Membership for Women & Non-Binary Copywriters: https://krystlechurch.com/Juno
→ The KC Website: https://krystlechurch.com/
→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
→ Follow on IG: https://www.instagram.com/krystle.church
31 min
October 23, 2025208. [The Shift Series] The Courage to Let Go & Finally Up-Shift To Your New Self
Being in a transition season as a copywriting business owner isn't just about building something new—it's about releasing something old. The version of you that got you here? She has to go. Not because she wasn't good enough, but because you can't become someone new while clinging to who you were. And that takes a kind of courage most of us aren't prepared for.

In this episode, we're covering:
Why transition is actually identity work (not just a strategy problem)
What it means to undo who you've become in a beautiful collection of changes to become who you want to be
Why you can't hold onto the old version while stepping into the new one (and what happens when you try)
The fears that keep us clinging to who we were (losing yourself, outgrowing people, being too much)
How identity transformation actually happens (new experiences, mirrors, practice)

This is Episode 3 of The Shift Series—a 6-part mini-series on navigating the gap between who you've been and who you're becoming.

>> PRESS PLAY TO LISTEN NOW <<

Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom for weekly behind-the-scenes insights on building a business that supports who you're becoming (not just who you've been).

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

Resources & Follow:
***Get on the waitlist for the best female-only copywriting community in our industry → https://krystlechurch.com/Juno
→ The KC Website: https://krystlechurch.com/Junottps://krystlechurch.com/
→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
→ Follow on IG: https://www.instagram.com/krystle.church
23 min

About Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.

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Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry episodes

About Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry