Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

By Krystle Church | Copywriter Mentor & CoachBusiness Marketing

Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry episodes

April 06, 202225. Why Your Sales Page Isn’t Converting (And How to Help It)
When launching a new offer, there is one special place ALL of your Email Marketing, Social Accounts, Ads and Website banners are sending warm leads: your sales page. What potential buyers read next will literally shape the trajectory of your launch, so what you write here is essential to ensuring you hit your launch goals.

Tune in To Learn:
How to avoid pushing readers away with mix-and-match messaging
Why having a clear Unique Value Proposition is vital (and how to craft one)
Why having a lack of guarantee may be holding you back
How to Goldilocks your sales page so that it is *just right*
Why writing copy for your checkout page is CRUCIAL

So grab your notebook and get ready to implement with tangible steps. This one’s a can’t miss for any entrepreneur or growing copywriter.

Learn from Krystle:
The KC Copy Studio: www.krystlechurch.com
KC Mentorship: https://krystlechurch.com/coaching
Get 3 Free Sales Email Templates: https://krystlechurch.com/free-templates
Connect with Krystle on IG: www.instagram.com/krystle.church
25 min
March 30, 202224. How to Create a Stand-Out Brand Even in a Saturated Market with Olivia Austin
It’s time to learn exactly what it takes to differentiate your business as a standout brand in a saturated, ever changing market - all while being unique to your competitors.

Olivia Austin is the founder and CEO of Current, a design studio for online entrepreneurs. She’s a serial entrepreneur, business mentor, and life enthusiast who is passionate about helping entrepreneurs build a business and life that they're obsessed with. She’s also the brains behind my website relaunch in 2021!

Tune in To Learn:
Where she started and what planted the seeds of entrepreneurship
How a passion project during Covid turned into a new business venture that combined her love for entrepreneurship and spirituality
Steps you can take to create your own stand-out brand
How established business owners can start auditing their business and marketing to make sure their messaging stays aligned

Tap that play button to hear her brilliance come to life!

Learn from Krystle:
The KC Copy Studio: www.krystlechurch.com
KC Mentorship: https://krystlechurch.com/coaching
Get 3 Free Sales Email Templates: https://krystlechurch.com/free-templates
Connect with Krystle on IG: www.instagram.com/krystle.church

Hang with Olivia:
Instagram: https://www.instagram.com/current.designstudio/
Visit her Website https://byoliviaaustin.com/ where you will be able to find more information about her templates and coaching courses.
Visit Current’s website https://currentdesignstudio.com/ to find out more about their brand and website design services.
Check out Motive, an affirmation deck make for entrepreneurs https://www.instagram.com/motivedeck/
46 min
March 23, 202223. How to Craft Conversion Copy
People think the best copy out there is written by copywriters, but the truth is that it’s actually written by customers. In this episode, I share my ultimate copywriting secret with you so that you can start crafting expert conversion copy for yourself or your own clients.

Tune in to learn:
What exactly is conversion copywriting?
How to use Voice of Customer research in a legit way
How to use Phases of Awareness to outline your customer journey
What analytics tools are helpful in seeing where users are landing on your website
Other tips on testing and optimizing your copy through all drafting phases

The only job of each line of your copy is to get your reader to read the next line. I hope this episode helps you in getting to the heart of your key messaging and converting your dream clients.

Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
Check out the Website: www.krystlechurch.com
Hang with me on the Gram: www.instagram.com/krystle.church
21 min
March 16, 202222. How to Prioritize Your Wellness as a Busy Entrepreneur with Dr. Amanda Chay
If you've ever felt like you're doing it all within your business, are experiencing things like stress, exhaustion or even burnout, and you want to live with more wellness in your day-to-day… you’re gonna want to tune into today’s episode.

We’re talking to Dr. Amanda Chay, a naturopathic physician and entrepreneur. Running a thriving clinic and wellness store, she realized that the most common cause of hormone imbalance and chronic disease was stress. Her background as both a doctor and business owner has made her an expert in optimizing wellness and peak performance in the body, mind and business.

TUNE IN TO LEARN:
What wellness means as an entrepreneur
How to maximize efficiency within your team and work schedule
Letting go of perfectionism and instead aiming for balance
How can we manage the expectations of our daily work with a level of wellness that we'd like to achieve
How certain nutrients and supplements can help support a calm mind

This is not one you want to miss! Grab your Airpods and settle in.

Learn from Krystle:
Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
1:1 Coaching: https://krystlechurch.com/coaching
Hang on IG: www.instagram.com/krystle.church
Visit the Website: www.krystlechurch.com

Hang with Amanda:
On the Gram: https://www.instagram.com/achilleaandcobc/
Visit her Website: https://achilleaandco.com/

Achillea & Co. has a stress and anxiety section where you can look at all of the thoroughly researched and vetted supplements that have helped others fight burnout and overwhelm.
41 min
March 10, 202221. How to Get Started with Magnetic Marketing with Grace Blacksea
Have you ever seen a leader in your industry and felt instantly pulled to them, but can’t put your finger on why? It’s probably because they are using magnetic marketing.

Today we are exploring how to create some of that magnetism in our own brands by speaking with Grace Blacksea, founder of Quench Collective, an online community + education platform for modern leaders & entrepreneurs. As a time and business strategist, she helps women uplevel their systems, strategy, and mindset so they design their business around their life… not the other way around.

Grace shares her holistic approach to creating a magnetic and aligned brand, by digging deep into who we are and what we want to be known for, so that we are able to set a cadence for how we interact with others.

Tune in to learn:
7:15: The qualities associated with magnetic marketing.
11:24: How you can embody a magnetizing presence within yourself.
19:40: How to create authentic relationships with your community.
25:45: Grounding yourself and staying resilient in the face of harder days

How we make people feel is how we’re able to magnetize, and we can’t do that by showing up everywhere at once. That’s why Grace also shares her tips on how to reverse-engineer our marketing by using an experience-first approach, thinking about how we want to serve our community, and using that knowledge to identify where we can show up most effectively.

This episode is a goldmine of info, so if you’re looking to align with your community and get clear on your big vision (even as it evolves), you don’t want to miss it!

Learn from Krystle:
Check out the Website: www.krystlechurch.com
Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
1:1 Coaching: https://krystlechurch.com/coaching
Hang with me on the Gram: www.instagram.com/krystle.church

Hang with Grace:
On the Gram: https://www.instagram.com/quench.collective/
Visit her Website: https://www.quench-collective.com/
45 min
March 03, 202220. 24 Lessons Learned Over 24 Months Building a Multi-Disciplinary Business
Welcome to this very special episode of the Freedom Found Podcast, as I celebrate TWO years in business!

If you’ve been following along, you will know it’s been a wild ride so far, and I’m deeply humbled to be here to celebrate with you. So today, we’re doing something a little different - grab your AirPods and settle in as I share the 24 lessons I’ve learned over 24 months of being a multi-disciplinary business owner.

Tune in to learn:
Why creating more than you consume is crucial in the online space
Why you need to prioritize yourself as human outside of your business
How you have to embody confidence and believe in yourself before anyone else
How being generous in sharing your knowledge benefits you in the long run
And why setting strong boundaries (and reinforcing them) is super important

It has been an amazing couple of years and I just want to say a deep heartfelt thank you for supporting the KC brand and being part of this incredible community. I cannot wait to bring you some of the amazing things we have in store for you this year!

Check out the Website: www.krystlechurch.com
Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
Hang with me on the Gram: www.instagram.com/krystle.church
20 min
February 24, 2022 19. Season 2 Premiere! Analyzing my first year in business + how I grew to 6-figures
Welcome to Season TWO of the Freedom Found Podcast - I’m so thrilled to kick off this new year and new season with you!

Last year, so many of you reached out to say that you enjoyed hearing my story of how I got started in entrepreneurship. So I wanted to take this opportunity to rewind and recap - AKA spill the tea on exactly what happened during my first year in business that led me to hitting 6-figures in just 14 months.

This is an extra special topic for me because we’re about to come up on my two-year business anniversary, and it’s been a major time of reflection into what choices I’ve made - both good and bad - that have impacted where the KC brand has grown in the past 24 months.

So grab a mimosa, a glass of vino, or whatever your heart desires, and get comfortable as I recount some of my most pivotal business lessons.

Sign Up for Day Rate Genius Masterclass: https://krystlechurch.com/day-rate-genius-masterclass
Connect on Instagram: www.instagram.com/krystle.church
Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
Check out the Website: www.krystlechurch.com
34 min
December 30, 202118. Why Ditching Your Plan B Is Vital to Your 2022 Vision
Have you ever thought, “If this business thing doesn't work out, I'll just pivot to Plan B?” If so, that's totally normal - but it also may just be one of the biggest things holding you back from getting to where you truly want to be.

If you have a dream of growing your business to a place where you can actually start living your dream lifestyle and bringing in the revenue you want, this episode is for you!

I’m sharing the three things I did to build my business confidently without a plan B. So, grab a pen and paper and let’s chat about how you can build a profitable, scalable business you love..
2:25: The business I started that never took off - and *why*
8:50: The lightbulb moment when I switched everything in my business - from my company name to my website to my goals.
10:33: What happened when I threw away my plan B and went all in on my vision.
13:24: The three most important things I did to build my business.
19:11: The truth behind a plan B and why it’s working against your dream reality.
20:32: How you can actively take that step to create a luxe client experience for your clients today and get rid of the plan B mindset.

Learn more and apply to Elevated Brand Accelerator:
https://krystlechurch.com/eba-program
Check out the Website: www.krystlechurch.com
Hang with me on the Gram: www.instagram.com/krystle.church
26 min
December 09, 202117. Leaving everything behind and moving to Mauritius with Dale
If you’re at all curious about my journey this past year - from retiring my partner from his teaching job to deciding to drop everything at our home base in Singapore and head for an island nation we’d never heard of - you’re going to want to pour that glass of rose and get ready as we reveal all on this move, what the hell we were thinking, and how it’s all ended up!

Together my partner, Dale, and I discuss all things borderless entrepreneurship, finding our new homebase, and living the lifestyle of our dreams. In this episode, you’ll learn all about what led us here:
2:38: Our past life as elementary school teachers at international schools.
6:40: Starting my business with the goal of retiring us both and becoming borderless entrepreneurs (and how that’s different to being a digital nomad).
16:45: Our set of criteria for finding a new home after we decided to leave Singapore, and how we eventually settled on Mauritius.
30:00: How we knew we were financially ready to retire Dale and make the move.
37:20: What a day in the life looks like for both of us now that we’ve settled into the tropical home of our dreams.
42:09: Where we’re going next

So you know, all these questions are straight from you and your fellow listeners. I hope you enjoy the episode and it inspires you to learn that the world is your oyster, and that you absolutely can create a life for yourself that you love.

Check out the Website: www.krystlechurch.com
Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
Business Mentorship: https://krystlechurch.com/coaching
Hang with me on IG: www.instagram.com/krystle.church
44 min
November 23, 2021 16: 5 Ways To Show Gratitude To Your Clients
Creating a luxe client experience is something so key to establishing the tone of your business and standing out from competitors. It’s something I recommend prioritizing because of the profound impact it can have on both your clients and your business, including increasing the lifetime value of your customer. In this episode we’re talking about one of the biggest ways to cultivate this experience - gratitude!

I’m sharing 5 tangible ways you can show authentic gratitude and spoil your clients - no matter how large or small their project fees with you are!

P.S. Listen closely because I’m giving away the largest ever gift to show my gratitude to you, my loyal listeners this year with a Black Friday special! You won’t want to miss this!

Check out Elevated Brand Accelerator Black Friday Special: https://krystlechurch.com/eba-black-friday
Check out the Website: www.krystlechurch.com
Hang with me on the Gram: www.instagram.com/krystle.church
24 min

About Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.

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Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry episodes

About Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry