What if nearly 40% of your deals are at risk before they even begin? In this episode, Jess from LOAM Finance breaks down how agents can take control of the finance process, better qualify buyers, and build stronger, more reliable deals from day one. This is about working smarter, protecting your pipeline, and delivering a seamless experience your clients will remember.

00:00 The Deal Killer You Can’t Ignore

00:33 Stop Wasting Time on This

01:34 Set Your Buyers Up to Win From Day One

02:30 Behind the Scenes: How Lenders Actually Assess Clients

03:32 The Real Borrowing Equation

04:44 Equity Myths That Can Cost You a Sale

05:18 From First Home Buyers to Complex Clients

07:22 The Costly Mistakes Agents Make

08:25 The Silent Deal Killer

09:00 Can You Save a Buyer With Bad Debt?

09:52 More Than a Broker - Your Deal Partner

10:46 Your Competitive Edge: Do This Early

11:38 How to Properly Qualify Buyers

12:25 From Vendor to Partner

13:26 Communication That Closes Deals

14:20 What Top Agents Are Doing Differently

15:08 Strong Finance = Stronger Offers

16:02 Timing Is Everything

17:27 Borrowing Capacity vs. Smart Buying

18:59 Not All Brokers Are Equal

20:32 Beyond Settlement

23:14 Built for Agents, Backed by Experience

23:40 A Better Way to Handle Finance

24:08 Close More Deals With Confidence

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.skool.com/agent-growth-club-1916/about

Follow us for more insights & behind-the-scenes content:

Instagram⁠ ⁠| ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ ⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood

💼 Learn more about working with Freedom Property: www.freedomproperty.com.au/careers

Zero to nearly $200M in annual sales and $500M under management in just five years.

To launch our 2026 season, we sit down with Jacob Reynolds, ranked REB’s #13 Dealmaker in Australia, to unpack how he built one of the country’s fastest-growing real estate businesses. 

In this episode, he shares what it really takes to go from starting out to operating at a national level: building the right team, navigating rapid growth, overcoming setbacks, and developing the grit and mindset required to dominate in today’s market.

If you’re an ambitious agent ready to think bigger, this conversation will challenge and inspire you.

00:00 From Rookie to Leading a High-Performing Team

01:28 Scaling Rentals, Sales & Finance Across Multiple Offices

03:02 Balancing Life & Leadership on the Road to #1

04:26 Growing Elite Agents: Build or Recruit?

05:43 Creating Freedom With Support

06:12 The Bulldog Mentality That Drives Results

08:07 The Mental Barrier & Hidden Pressure to Scaling Fast 

15:05 Navigating People Challenges & Hard Decisions

19:14 Losing Top Performers - and Growing Stronger

23:52 Leading with Calm Authority Under Pressure

26:09 Talent Over Headcount: Smarter Scaling

35:19 Building a Resilient, High-Performance Culture

36:35 What’s Next After Reaching the Top?

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: https://www.skool.com/agent-growth-club-1916/about 

Follow us for more insights & behind-the-scenes content:

Instagram⁠ ⁠| ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ ⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: https://www.freedomproperty.com.au/careers 

From relentless cold calls to Rate My Agent’s Agent of the Year for five years in a row, this is Ryan Murphy’s raw and unfiltered journey to the top.

Currently ranked #1 in Loganlea on Realestate.com.au for both sales and seller recommendations, Ryan shares the mindset, hustle and genuine care that took him from a rookie to a market leader within six years.

If you want to know what it really takes to thrive in real estate, beyond scripts and hype, this episode is your blueprint for building a career that lasts.

00:00 How Caring Turned a Rookie Into Logan’s Top Agent

01:30 From 420K to Mid-900K: Witnessing Logan’s Market Boom

03:30 Cracking the Investor Code

06:10 Knowing When to Hustle and When to Hold Back

07:30 Why Turning Down Listings Can Boost Your Business

11:10 Why You Should Encourage Sellers to Shop Around

16:20 How Sports Moulded Ryan’s Work Ethic

17:20 The Repeatable, Scalable and Rewarding Real Estate Formula

20:00 Why You Are Your Most Powerful Tool in Real Estate

24:40 Advice for New Agents: Consistency is King, Patience Is Queen

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

Follow us for more insights & behind-the-scenes content:

Instagram⁠ ⁠| ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ ⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

What happens when a real estate business runs like a SEAL team?

In this dynamic conversation, Josh Sherwood joins renowned sales coach, Lee Woodward to break down the precision, psychology and systems driving Freedom Property’s success.

Lee Woodward is one of Australia’s most respected real estate coaches, with over three decades of industry experience. A former top-performing agent, he now heads the Real Estate Academy, training thousands of agents through his renowned Complete Salesperson Course.

From data-driven practices and lead qualification to role clarity and hyper-personalised service that builds lifelong client relationships, this conversation shows what true high performance looks like in real estate today.

00:00 Adaptability as a Superpower

02:49 From Agent to Entrepreneur

04:57 Cracking 100+ Deals a Year: The Secret Sauce

06:28 Lead Qualifier Role: The Unsung Hero of Real Estate Success

10:12 Data is King

12:50 The Psychology of Presence: Becoming the Go-To Agent in Your Community

18:11 Playing the Long Game

23:22 Managing a Massive Buyer Database: Segmenting for Maximum Impact

25:25 The Power of Post-Sale Communication

26:15 Mastering Your Market

27:48 Hyper-Personalised Outreach

29:51 Why Josh Doesn't Need To Do Listing Shootouts

35:32 Genuine Interest Builds Loyalty: The Importance of Knowing Your Client’s Story

38:14 Restaurant Analogy: Why Following Up Makes or Breaks Your Business

41:47 Lessons Learned from Industry Legends

43:40 The Journey Continues

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

Follow us for more insights & behind-the-scenes content:

Instagram⁠ ⁠| ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ ⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Listings are won and lost before you even walk through the door. The best agents don’t just present - they connect, engage and position themselves as the obvious choice for sellers long before they’re invited over.

In this episode, Josh reveals the moves that transform average pitches into standouts, the mistakes that cost agents thousands and how to lock in listings before you step inside. Do this or risk losing the listing to someone who will.

00:00 The Critical Difference Between Good and Great Listing Presentations

01:02 Win Before You Arrive: Demonstrating Value from the First Phone Call

02:43 Meaningful Questions to Understand Seller Motivation

04:36 Strategic Pre-Listing Engagement: Planting Seeds for Success

08:26 Training and Preparation: The Grand Final Metaphor

09:46 Customising Marketing Plans Based on Seller Priorities

11:16 Building Relationships by Meeting Sellers Where They Are

12:58 A Common Mistake

13:46 Navigating Price Discussions

17:01 The Consequences of Overpromising and Underperforming on Price

18:19 Content vs. Delivery: What Really Wins Listings?

18:47 Adapting to Different Seller Personalities and Communication Styles

21:51 Balancing Transparency and Strategy in Buyer Communication

24:27 Positioning Yourself as a Trusted Adviser, Not Just a Salesperson

25:44 Developing an Abundance Mindset to Attract More Business

26:31 Handling Complex Family Dynamics During Sales Decisions

27:16 Offering Practical Solutions

28:25 The Long Game: Repeat and Referral Business Through Relationships

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

Follow us for more insights & behind-the-scenes content:
Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠
⁠Freedom Property Media Instagram

🔥 Follow Josh Sherwood:
www.instagram.com/mrsell.joshsherwood

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Starting with no contacts, money or listings? If I lost everything tomorrow and had to start over in real estate, this is the exact playbook I’d follow.

Josh Sherwood pulls back the curtain on on the mindset and strategies that doubled his business, from thinking like a buyer to cutting out shiny distractions and proving that relentless action beats perfection every time.

Whether you’re brand new or ready for a reset, this episode gives you the no-BS formula to stand out, win listings and build a business that lasts.

00:00 Starting From Zero

02:40 Learning Through the Buyer’s Eyes

05:06 Be Relentless, Not Perfect

08:00 Stick to the Formula

10:56 The Trifecta of Marketing

16:07 Build Your Database First

20:07 Playing the Long Game

22:21 Faith in the Plan

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining 

Follow us for more insights & behind-the-scenes content:

Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Steve Allan joins us on the podcast after kicking off his real estate career with Freedom in October 2024. In less than a year, he’s already made waves, winning the Q2 Excellence Award for Most Listing Opportunities Created, with an incredible 1,200 generated. Steve brings a varied background, practical approach and his content is gaining strong traction online, helping him build trust and visibility fast.

00:00 Switching Gears from Business Owner to Real Estate

00:57 The Tough Start That Builds a Career

02:25 Turning a Big Database into Real Business

4:45 How Knowing Your Buyers Opens Doors (Literally)

6:36 Soft Touch Meets Sales Drive - Why This Duo Works

08:21 On Finding Freedom - Culture, Goals and Renewed Passion

09:34 Standing Out in a Competitive Market

11:24 Living the Property Journey

14:06 Positivity, Persistence and the Push for a Breakthrough

16:32 An Exciting Journey Ahead for the Allan Team

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining 

Follow us for more insights & behind-the-scenes content:

Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Episode 100 is a milestone worth celebrating, and this time, the mic gets turned on the host, Josh Sherwood. In a raw Q&A special, Josh answers the questions agents really wanted to ask: what separates the top 1% from the rest, his best and worst listings, the biggest lessons in leadership, the bold ideas that completely flopped and the advice he wants every agent to remember.

If you’ve ever wondered what it really takes to build an extraordinary career in real estate, this episode gives you the unfiltered stories, lessons and vision straight from the director leading the most agent-focused and process-driven brand in the country.

00:00 Reflecting on the Journey

00:26 100 Episodes In: Growth, Change & Lessons Learned

02:23 Building a Well-Oiled Team

03:17 The Toughest Lessons in Leadership

06:19 How We Work, Play and Win at Freedom

10:33 Ordinary Agents, Extraordinary Stories

12:51 Fail Fast, Learn Faster

14:28 How Freedom Agents Stand Out from the Competition

16:22 The Future of Freedom

18:36 Lessons from the 1% of High-Performing Agents

21:43 How Difficult Sellers Make Better Agents

23:38 People Over Property

24:27 From Idea to Milestone: Mastering the Podcast Journey

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining 

Follow us for more insights & behind-the-scenes content:

Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Ben Holzworth joins us on the Freedom Property Podcast for the first time, 15 months into his real estate career after starting with us in April 2024. He’s quickly built a name for himself, not just through solid results in his area but by creating viral content that’s exploded online. One of his videos has racked up over 2.3 million views alone, proving how powerful smart marketing can be in real estate today.

00:00 Balancing Business and Family in Real Estate

02:01 Tradie to Real Estate: A Whole New World

04:10 The Conversation That Changed My Career

05:36 The Slow Burn to Real Estate Success

07:35 The Hardest Part of Sales? Handling Rejection

09:40 Turning ‘No’ Into a Positive in Real Estate

11:48 From Playing It Safe to Letting My Personality Shine

13:58 Funny Videos and Real Estate: Does It Really Work?

15:29 Does Shocking Content Really Convert to Listings?

16:28 Getting Real About My Content

18:01 Why Being ‘Boring’ Is Not an Option for Me

19:25 Getting Eyes on Your Listing Through Fun Content

21:04 Combining Creativity with Credibility

22:21 When Your Content Gets Copied - Take It as a Compliment

23:43 Building a Memorable Brand Early in Your Career

25:13 From Small Wins to Big Moments in Real Estate

Resources & Links:
🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au/pricing

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

Follow us for more insights & behind-the-scenes content:
Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠
⁠Freedom Property Media Instagram

🔥 Follow Josh Sherwood:
www.instagram.com/mrsell.joshsherwood

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Head of Media and Marketing Chris Ee and Aimon Bebendorf unpack why showing up authentically beats being overly polished, and how the agents winning right now are the ones who treat content like part of the job - not an extra. Start before you're ready, stay consistent and the results will come.

00:00 Behind the Scenes & Pro Marketing Tips

00:29 Building Local "Fame" with Smart Content

03:15 When Community Connection Meets Smart Strategy

05:31 Trust, Timing & Tactics

07:01 Creative Campaigns That Actually Work

10:09 Mastering the Visual, Audio & Text Hook

13:26 The Secret to Getting Noticed with 3 Powerful Hooks

15:33 From Nervous to Natural: How Reps on Camera Change Everything

17:33 How to Stop Hating the Camera

18:46 Stop Performing, Start Connecting: Ditch the Persona, Be Real

21:10 Authenticity Is the New Marketing Strategy

23:20 Content First. Success Second.

Resources & Links:
🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au
🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining
📲 Follow us for more insights & behind-the-scenes content:
Instagram | Facebook | YouTube
Freedom Property Media Instagram
🔥 Follow Josh Sherwood:
www.instagram.com/mrsell.joshsherwood
💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au