Episode 100 is a milestone worth celebrating, and this time, the mic gets turned on the host, Josh Sherwood. In a raw Q&A special, Josh answers the questions agents really wanted to ask: what separates the top 1% from the rest, his best and worst listings, the biggest lessons in leadership, the bold ideas that completely flopped and the advice he wants every agent to remember.

If you’ve ever wondered what it really takes to build an extraordinary career in real estate, this episode gives you the unfiltered stories, lessons and vision straight from the director leading the most agent-focused and process-driven brand in the country.

00:00 Reflecting on the Journey

00:26 100 Episodes In: Growth, Change & Lessons Learned

02:23 Building a Well-Oiled Team

03:17 The Toughest Lessons in Leadership

06:19 How We Work, Play and Win at Freedom

10:33 Ordinary Agents, Extraordinary Stories

12:51 Fail Fast, Learn Faster

14:28 How Freedom Agents Stand Out from the Competition

16:22 The Future of Freedom

18:36 Lessons from the 1% of High-Performing Agents

21:43 How Difficult Sellers Make Better Agents

23:38 People Over Property

24:27 From Idea to Milestone: Mastering the Podcast Journey

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining 

Follow us for more insights & behind-the-scenes content:

Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Ben Holzworth joins us on the Freedom Property Podcast for the first time, 15 months into his real estate career after starting with us in April 2024. He’s quickly built a name for himself, not just through solid results in his area but by creating viral content that’s exploded online. One of his videos has racked up over 2.3 million views alone, proving how powerful smart marketing can be in real estate today.

00:00 Balancing Business and Family in Real Estate

02:01 Tradie to Real Estate: A Whole New World

04:10 The Conversation That Changed My Career

05:36 The Slow Burn to Real Estate Success

07:35 The Hardest Part of Sales? Handling Rejection

09:40 Turning ‘No’ Into a Positive in Real Estate

11:48 From Playing It Safe to Letting My Personality Shine

13:58 Funny Videos and Real Estate: Does It Really Work?

15:29 Does Shocking Content Really Convert to Listings?

16:28 Getting Real About My Content

18:01 Why Being ‘Boring’ Is Not an Option for Me

19:25 Getting Eyes on Your Listing Through Fun Content

21:04 Combining Creativity with Credibility

22:21 When Your Content Gets Copied - Take It as a Compliment

23:43 Building a Memorable Brand Early in Your Career

25:13 From Small Wins to Big Moments in Real Estate

Resources & Links:
🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au/pricing

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

Follow us for more insights & behind-the-scenes content:
Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠
⁠Freedom Property Media Instagram

🔥 Follow Josh Sherwood:
www.instagram.com/mrsell.joshsherwood

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Head of Media and Marketing Chris Ee and Aimon Bebendorf unpack why showing up authentically beats being overly polished, and how the agents winning right now are the ones who treat content like part of the job - not an extra. Start before you're ready, stay consistent and the results will come.

00:00 Behind the Scenes & Pro Marketing Tips

00:29 Building Local "Fame" with Smart Content

03:15 When Community Connection Meets Smart Strategy

05:31 Trust, Timing & Tactics

07:01 Creative Campaigns That Actually Work

10:09 Mastering the Visual, Audio & Text Hook

13:26 The Secret to Getting Noticed with 3 Powerful Hooks

15:33 From Nervous to Natural: How Reps on Camera Change Everything

17:33 How to Stop Hating the Camera

18:46 Stop Performing, Start Connecting: Ditch the Persona, Be Real

21:10 Authenticity Is the New Marketing Strategy

23:20 Content First. Success Second.

Resources & Links:
🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au
🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining
📲 Follow us for more insights & behind-the-scenes content:
Instagram | Facebook | YouTube
Freedom Property Media Instagram
🔥 Follow Josh Sherwood:
www.instagram.com/mrsell.joshsherwood
💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

In this episode, Josh dives into the impact of culture and accountability in high-performing teams. True success isn’t about ego — it’s about surrounding yourself with people who hold you accountable, push you to improve and keep you on track.

With over two decades of experience leading sales teams, opening four offices and managing a brand operating Australia-wide, Josh has seen what it takes to build a winning culture. His teams have earned top awards across multiple suburbs, all driven by a commitment to training, supporting and guiding agents to reach their full potential.

From calling out complacency to leading by example, Josh shares how strong team dynamics can transform potential into success, empowering every member to thrive. Tune in to learn why accountability and culture are the real foundations for achieving greatness — and how to create an environment where everyone wins, together.

00:00 The Cornerstone That Builds Real Estate Success

01:30 Your Brand’s DNA Is Showing: Culture That Attracts and Retains

02:33 From Small Office to Team Powerhouse

04:55 Leadership at Every Level: The Secret to Sustainable Growth

05:25 When One Goes, Another Grows: Why Letting Go Can Unlock Your Team

07:51 The Hidden Power of Losing the Wrong Person

08:43 Culture vs Commission

11:04 Culture Isn’t Just How It Feels - It’s How It Looks

12:26 Consistency Builds Trust, Personality Builds Connection

14:36 You Don’t Win Listings by Chance - You Win Them by Repetition

16:23 You Can’t Build a Long-Term Brand If It’s Not Your Brand

19:40 Real Culture Is Built on Accountability

20:56 A Team That Calls You Out is the One That Lifts You Up

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

📲 Follow us for more insights & behind-the-scenes content:

Instagram | Facebook | YouTube

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Matt Fitzgerald, owner of Teresa’s Bliss, is proof that following your passion can lead to something remarkable. After more than a decade in construction, Matt made the bold decision to change careers and step into the world of food preparation. Today, he delivers high-quality, nutrition-optimised meals that are loved across Wynnum and the surrounding suburbs.

In this episode, Matt sits down with Josh to chat about the parallels between his journey and the path many take when transitioning into real estate. From social media and authenticity to growing a business from the ground up, it’s an honest and insightful conversation about doing what you love—and doing it well.

00:00 How Pain and Passion Sparked a Business Idea

01:27 From Tools to Taste: How Saying Yes to Learning Changed Everything

02:48 The Power of Product, Service and Word of Mouth

04:58 Healthy Habits, Better Business: Why Time-Saving Meals Are Fueling a Growing Industry

07:51 How Tailored Nutrition Plans Help Busy Agents Reach Their Goals

10:55 Authenticity Over Perfection: Creating Connection Through Your Real Story

13:44 Silent Ideas, Loud Impact: How Reflection, Social Media and Authenticity Drive Sales

15:36 What If It Fails? Why Trying Something New Is Always Worth It in Business

17:31 Real Relationships, Real Retention

19:24 Why Health and Business Success Go Hand in Hand

20:48 Purpose Over Competition: Building a Business That Feels Right

22:46 The Rise of a Health-Conscious Community

Resources & Links:

🚀 Join Agent Growth & take your business to the next level:

www.agent-growth.com.au/pricing

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining 

Follow us for more insights & behind-the-scenes content:

Instagram ⁠| ⁠Facebook⁠ | ⁠YouTube⁠⁠

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood 

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

How do you stay hungry after more than two decades in the game? In this new podcast series, we’re flipping the script – the tables have turned and now Freedom Director, Josh Sherwood, is in the hot seat.

For anyone following his journey – from building a thriving sales business to leading a growing brand – Freedom Unlocked takes you behind the scenes with raw, unfiltered stories of the lessons, challenges and wins that have shaped his career to date. Buckle up – we’re just getting started.

Widely recognised as one of the best negotiators and process-driven agents in real estate, Josh’s accolades include RMA’s Agent of the Year for Brisbane and REB’s New Office of the Year. He owns four offices, a thriving rent roll, and an impressive property portfolio – putting his own advice into action.

In this episode, Josh opens up about what keeps him pushing forward, even after reaching major milestones. He shares why he still feels like the “little guy,” the drive that fuels his next chapter, and why the hunger for more never fades. This one’s a must-listen for anyone who’s accomplished big things but knows there’s still so much more to come.

00:00 Built to Lead: Why Josh Was Always Gunning for #1

01:56 Missing Listings, Staying Hungry

03:45 Why Being Good Wasn’t Enough

05:04 The Mindset Behind Extraordinary Results

06:56 Radical Transparency: Why Sharing Everything Attracts the Right People

08:11 Say It Again (and Again): The Power of Repetition

08:51 Act Like You Own It: How Loyalty, Vision and Value Lead to Opportunity

11:44 Pick Your Team and Go All In

13:24 Delegating, Staying Focused and Building a Strong Team

16:27 Staying in Your Zone

17:20 Embracing the Managing Director Role

19:39 The Secret to Thriving Under Pressure

24:12 Persistence: Turning Missed Listings Into Opportunities

28:21 From Paper Ads to Power Plays

30:34 20+ Years In and Just Getting Started

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

📲 Follow Freedom for more insights & behind-the-scenes content:

Instagram | Facebook | YouTube

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

What would you do if you lost everything you’d built? At just 24, Luke Moss was on the path to success - working alongside Australia’s best, earning Rookie of the Year in 2023, and being headhunted by one of the biggest names in real estate. Then, it all fell apart. 

Instead of giving up, Luke came back to Freedom Property with a new mindset, ready to prove himself all over again. In this episode, he breaks down the 40% Rule - a mental framework that helped him push past failure, rebuild his confidence and take control of his future. 

You’ll hear the unfiltered truth about setbacks, resilience and why pushing through the hardest moments is what separates those who succeed from those who don’t. If you’ve ever faced rejection, self-doubt or the fear of starting over, this episode is for you. 

Listen now and take your next step toward success.

00:00 – The Moment Everything Changed: How Luke went from rising star to fired overnight

04:03 – Finding Focus in Chaos: Why failure isn’t the end—it’s the turning point

05:28 – Rebuilding After Rock Bottom: The exact strategy that got him back on track

07:00 – The Marketing Playbook That Works: What actually drives leads (most agents get this wrong)

09:35 – Confidence is Built, Not Given: How Luke changed his mindset and started winning again

12:39 – Fitness & Business: The Same Game: Why discipline in one fuels success in the other

16:22 – The Commitment That Separates Top Agents: Going all in (and why most don’t)

24:22 – Breaking Old Habits & Building New Ones: The small shifts that lead to big results

26:27 – Outworking the Competition: The real secret behind top performers

30:51 – The Big Picture: What Luke is chasing now—and how he’s making it happen. 

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au/pricing

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

📲 Follow us for more insights & behind-the-scenes content:

Instagram | Facebook | YouTube

Freedom Property Media Instagram

🔥 Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood

💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

Most young agents focus on quick wins - Charlie Woelders is playing a different game. At just 22, he’s not just here to sell houses; he’s here to maximise results. After stepping into a lead agent role in March 2024, Charlie made a bold call in his first sale, backing himself and the property by taking it to auction. The result? A massive $150,000 over reserve for his seller.

In this episode, Charlie breaks down why he took the risk, the strategy behind the result, and why he’s in this industry for the long haul. He shares how he’s pushing past the fear of putting himself out there, what he’s learning from top agents, and why a long-term mindset beats short-term thinking every time. If you want to build a career that lasts - not just chase quick deals - this episode is for you.

Listen now and learn what separates agents who last from those who don’t.

00:00 – Why Charlie Took the Risk: Backing Himself & the Property

01:30 – Learning from the Best: How Top Agents Think Bigger

02:27 – Auction vs. Private Sale: Why Getting More for the Seller Matters

05:53 – Building Trust and Playing the Long Game in Real Estate

08:37 – Overcoming Fear & Stepping Up on Social Media

10:24 – The Difference Between Selling Houses & Maximising Results

14:11 – Confidence vs. Cockiness: The Balance of a Great Agent

16:08 – How Social Media Helps Build Relationships & Trust

20:01 – Lessons from a Year in Sales & What’s Next for Charlie

22:59 – Handling Hard Conversations & Making Tough Calls

27:45 – Why Short-Term Thinking Kills Careers (And What to Do Instead)

29:35 – How Listings Drive Momentum & Why They’re Key to Growth

Resources & Links:

 Join Agent Growth & take your business to the next level: www.agent-growth.com.au/pricing

Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

 Follow us for more insights & behind-the-scenes content:

Instagram | Facebook | YouTube

Freedom Property Media Instagram

Follow Josh Sherwood:

www.instagram.com/mrsell.joshsherwood

Learn more about working with Freedom Property: www.careers.freedomproperty.com.au

1

In this episode, Aimon Bebendorf and Chris Ee, the Heads of Media and Marketing at Freedom Property, dive deep into the crucial marketing strategies every real estate agent needs to adapt to stay ahead of the competition in 2025.

From creating impactful organic content to engaging your audience with entertaining videos and community-focused campaigns, they break down what it takes to build a strong personal brand. Get insights on how to leverage media effectively, why digital content is no longer optional, and how to adapt to the quickly changing landscape of real estate marketing - so you don’t get left behind.

Whether you’re within Freedom Property or beyond, this episode is packed with valuable advice for agents looking to elevate their marketing.

00:00 Why Content Creation is Key to Staying Relevant

01:20 Building Connections through Social Media: How to Be More Than Just a Real Estate Agent

02:37 The Content-First Mindset

03:54 Effective Marketing Strategies for New and Intermediate Agents

05:19 A Step-by-Step Strategy for New Agents

06:41 How to Optimize Brand Awareness, Giveaways and Lead Generation

07:57 Standing Out with Creative Giveaways

11:47 A Fresh Approach to Brand Awareness

12:59 Creative Ideas and Community Events That Make You Stand Out

14:13 The Power of Consistent Content and Community Engagement

15:23 Why Social Reels and Fun Local Campaigns Work

16:52 How Entertainment-Driven Content Boosts Engagement

19:46 Maximising Organic Content: Crafting Engaging Social Media Strategies

21:07 Why Real Estate Agents Must Become Content Creators

22:26 The Four Essential Marketing Strategies for Real Estate Agents in 2025

23:46 Mastering Media and Marketing

To join Agent Growth or find out more, go to www.agent-growth.com.au/pricing

Get Josh’s free listing presentation that wins him 10+ listings on average per month:
www.careers.freedomproperty.com.au/freetraining

Follow us:

Freedom Property
www.instagram.com/freedomproperty.com.au
www.facebook.com/freedomproperty.com.au
www.youtube.com/@freedomproperty

Freedom Property Media
www.instagram.com/freedompropertymedia

Agent Growth
www.agent-growth.com.au/pricing

Josh Sherwood
www.instagram.com/mrsell.joshsherwood

Learn more about working with Freedom:
www.careers.freedomproperty.com.au