Simplify Style wholeheartedly believes in designing the life you love & that process begins in your home. Our focus is to find balance in the edit and functionality, while enriching the purpose of your space through thoughtful design. We work together to establish habits that minimize frustration and maximize connection. When Amanda Parise was first navigating life as a single mother of three over a decade ago, she could not have pictured the life she lives today: leading people to freedom over stress and anxiety in their homes. “I wholeheartedly believe in designing the life you love,” Parise says. “That process begins in the home.” Before launching Simplify Style, Parise was a single mother of three in a small apartment in Pensacola, Florida. She experienced the benefits of home organization herself after a friend helped her transform the space to be welcoming and functional for her family. Before long, she discovered she also had a natural talent for creating beautiful, functional spaces. In 2016, Parise started Simplify in Raleigh, North Carolina. She spent years developing the relationships and skills she needed to develop a business that could fully serve the needs of her clients in deeper, more thoughtful ways. Today, Parise is based out of Knoxville, Tennessee, where her team consists of both an editor, who cuts back and refines the spaces where they work, and a stylist, who makes suggestions on how to enrich and influence the space based on the personalities of each family member or client. Parise focuses heavily on coaching to establish new habits, like morning and evening routines. “That builds a foundation to solidify long-term success of their investment,” she says. “Ultimately, we care deeply about there being a 'Before Simplify' and an 'After Simplify' - so our clients truly feel like the best versions of themselves after inviting us into their homes.”