This episode is part 2 of a 4-part book series where I’ll be sharing and discussing advice from my favorite books on entrepreneurship, money & success, and how the advice from these books are helping me make more in my business this year.
This episode is called how to win & influence your buyers, and the book I’ll be sharing from is called How To Win Friends & Influence People by Dale Carnegie.
Dale Carnegie understood human nature - he discusses the psychology of people and how to use this to build solid relationships and influence people to follow in your direction.
Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”
When you’re able to build good relationships with people, you’ll find that business success comes to you naturally, because being a business owner and having customers, especially the ones who come back again and again, is about building relationships.
This is a critical skill that every entrepreneur who wants to be successful should be practicing.
You simply won’t have a full time business for long unless you put these strategies into practice to win your customers over and keep them loyal and coming back to you.
This is information that will never become outdated, standing the test of time for nearly 100 years.
In this episode let’s get into 3 ways to win and influence your buyers to come back to you over and over again, helping you grow and sustain your business and also keep them happy.