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Book a free scouting call

1. Submit Your Sitemap

 Use Google Search Console to submit your sitemap and help Google crawl your site more efficiently.

2. Optimise with Keywords

 Incorporate relevant keywords naturally into your content to help search engines understand your page context.

3. Publish Quality Content Consistently

 Google loves value. Share engaging, informative, and relevant content that speaks to your ideal client’s needs.

4. Build a Backlink Strategy

 Backlinks from reputable sites signal authority. The more trusted your site is, the better it ranks.

5. Prioritise User Experience

 Ensure your website is mobile-responsive, loads quickly, and is easy to navigate. Google prioritises usability.

📊 Stay Informed with Analytics

Use Google Analytics to track performance metrics like organic traffic, bounce rates, and conversions.

These insights help you refine your SEO strategy and improve over time.

🚀 The Result?

By indexing your site and implementing even basic SEO practices, you’re paving a clear road to:

• Better search rankings
• Increased visibility
• More qualified website traffic

Remember: SEO isn’t a one-time project—it’s a long-term strategy. Stay consistent, stay informed, and keep showing up.

#GoogleIndexing #SEOForFreelancers #WebsiteVisibility #DigitalMarketingTips #ContentStrategy #FreelanceBusinessGrowth #SearchEngineOptimisation #IndexYourWebsite #GoogleSearchConsole #OnlineVisibility #FreelancerTraining #EntrepreneurialTranslator #SEOJourney

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Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free direct clients worksheet

Book a free scouting call

This week on Freelancer Training on How to Find More Direct Clients, I had the enormous pleasure of interviewing Viveta Gene—a powerhouse in the translation and localization industry with over 20 years of experience across every role in the workflow.

Viveta brings a rare 360-degree perspective, having worked as a Language Solutions Specialist, Project Manager, Business Developer, Vendor Manager, and Linguist. Today, she’s driving innovation at BWX (Bureau Works), a cutting-edge AI-powered localization platform.

Her research and passion lie in the evolving intersection of machine translation, post-editing, and localization engineering, which also forms the foundation of her ongoing PhD.

💡 Key Insights from Our Conversation:

✅ Transparent communication is critical in navigating the challenges of AI in translation
✅ BWX integrates Microsoft Azure MT and ChatGPT (3.5/4) to deliver hybrid, adaptable workflows
✅ Machine translation outputs are predictable, while LLMs bring powerful but sometimes unpredictable results
✅ MT and human workflows can be harmonised with the right platform—and mindset

🤝 Why I’m Proud to Endorse BWX as an Affiliate:

1. User-friendly Interface: Intuitive design makes it easy to navigate even for first-time users
2. Synergistic Features: Every feature complements the user’s workflow rather than competing with it
3. "Translation Smells" Tool: A standout feature that flags potentially flawed translations in real time

#BureauWorks #BWXTranslation #AIForTranslators #SmartTranslationTool #FreelanceTranslation #MachineTranslation #LocalizationTechnology #TranslatorTech #LanguageInnovation #TranslationWorkflow #PostEditingMT #TranslateSmarter #TechForLinguists #LinguisticExcellence #StreamlinedLocalization #AIEmpoweredTranslation #FreelancerTraining #InnovateWithBWX #BWXForFreelancers

How to Become a Key Transator of Influence

Thursday 16th April 16h

Free registry here. 

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free direct clients worksheet

Book a free scouting call

This week on Freelancer Training on How to Find Direct Clients, I had the pleasure of speaking with Anna Lundberg, founder of OneStep Outside, author of Leaving the Corporate 9 to 5 and Outside of the 9 to 5, and host of the Reimagining Success podcast.

Anna helps experienced professionals break free from the corporate grind to build careers—and lives—filled with freedom, flexibility, and fulfilment.

Based on the south coast of England, where she lives with her two young children, Anna brings deep insight into what it means to intentionally design your work and life outside conventional models.

💡 Key Takeaways from Our Conversation:

✅ Your "big why" plays a pivotal role in shaping long-term career satisfaction
✅ The pandemic shifted how we view work-life balance and the culture of "busy"
✅ Embracing identity shifts at work can lead to powerful, positive change
✅ You must clearly define your audience and value proposition to grow a meaningful business
✅ Tools like Otter.ai, Rev.com, and Castmagic can help streamline your content creation through transcription and repurposing

🎬 Oh, and we also geeked out over the Hitchcock classic North by Northwest (1959)—because sometimes pop culture gives us the best metaphors.

#ReimaginingSuccess #WorkLifeIntegration #CareerChange #EscapeThe9to5 #AnnaLundberg #OneStepOutside #PodcastEpisode #FreelancerTraining #ExecutiveCoaching #ValuesBasedBusiness #FlexibleWorking #PersonalBrandGrowth #EntrepreneurialTranslator

How to Become a Key Transator of Influence

Thursday 16th April 16h

Free registry here. 

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free direct clients worksheet

Book a free scouting call

1. Craft Your Identity in a Crowded Space
Your personal brand is your reputation, digitally amplified. It starts with clarity—who you are, what you stand for, and who you serve. Then, align that message across your LinkedIn, website, content, and interactions.

2. Be Authentically You
Audiences crave real connection, not polished perfection. Share your passions, values, and lived experiences. Authenticity builds trust—the most valuable currency in business today.

3. Embrace the Challenges of Visibility
Staying consistent, relevant, and true to yourself isn’t always easy. But showing up as you are, even when it's hard, is what creates long-term credibility and loyalty.

4. Use Storytelling as Your Superpower
A strong personal brand weaves together a clear, consistent narrative—across your visual identity, messaging, and mission. Stories make you memorable. They also make your business human.

5. Align Personal and Business Values
Your personal and professional selves aren’t separate—they’re interconnected pillars of your success. When your brand reflects who you truly are, growth becomes more natural and sustainable.

💬 Final Thoughts

Your brand isn’t your logo. It’s your voice, your values, your vision.
As a small business owner, I’m continually learning that the secret to a strong brand is showing up fully aligned—with purpose and personality.

I encourage you to do the same, my friend.

#PersonalBranding #FreelancerSuccess #AuthenticMarketing #TheBusinessOfYou #BrandWithPurpose #StorytellingForBusiness #FreelanceTranslator #DigitalPresence #ClientAttraction #BuildYourBrand #MarketingMindset #EntrepreneurialTranslator #BrandingStrategy #TrustBasedMarketing #ValuesDrivenBusiness

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free onpage SEO worksheet

Book a free scouting call

This week on Freelancer Training, I had the pleasure of speaking with Susanna Reay, author, speaker, and online business strategist about the non-negotiable importance of online visibility for service-based entrepreneurs.

Whether you're building a personal brand or scaling a service-based business, this episode is packed with actionable insights to help you stand out and attract the right clients—without burning out or blending in.

💡 Key Takeaways from Our Conversation:

 ✅ First impressions are online – A quick search is where most potential clients start. Is your presence findable and credible?
✅ Stop keyword stuffing – Visibility today is about connection and authenticity, not outdated SEO tricks.
✅ Personal stories stick – Sharing your journey builds trust and relatability.
✅ Use tools that qualify leads – Susanna recommends the SCORE App to attract and filter better-fit prospects.
✅ Build your EEAT – That’s Experience, Expertise, Authoritativeness, and Trustworthiness—core to how clients (and Google) assess your brand.

📚 Book recommendation:

Playing Big by Tara Mohr

#OnlineVisibility #FreelancerTraining #ServiceBasedBusiness #SusannaReay #EEAT #PersonalBranding #ClientAttraction #QualifiedLeads #BusinessGrowth #IntrovertEntrepreneurs #DigitalPresence #FreelanceMarketing #PlayingBig #EntrepreneurialTranslator

How to Become a Key Transator of Influence

Thursday 16th April 16h

Free registry here. 

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free storytelling worksheet

Book a free scouting call

If you want to build a daily, weekly, or monthly lead engine for your business, there’s one skill you can’t afford to ignore: storytelling.

In today’s crowded digital space, facts inform—but stories sell. When done well, storytelling captures attention, conveys emotion, and drives the kind of meaningful engagement that actually converts to sales.

🎯 Why Storytelling Matters in Marketing:

 It brings your brand to life. It humanises your message. And most importantly—it creates connection.

Here’s how I use storytelling in my own content strategy:

1️⃣ Choose a relevant, relatable story

 Think: a personal anecdote, a client win, a memorable experience, or a case study. The key is relevance—your story must align with the service you offer and resonate with the pain points or goals of your audience.

2️⃣ Convey emotion and values

 Your stories should reflect your brand values and evoke emotion—trust, inspiration, relief, even urgency. This builds connection and makes your content more memorable.

3️⃣ Use visual language (and visuals)

 Paint pictures with your words. Add compelling images or design elements to enhance impact. The more visual and vivid, the more your story will stick.

✅ Remember:

 Storytelling is more than fluff—it’s a strategic selling tool that builds credibility, sparks conversation, and moves people to action.

Because at the end of the day...

Stories sell. It’s as simple as that.

📥 Download your FREE Storytelling Worksheet:

#StorytellingForBusiness #ContentMarketingStrategy #FreelancerTraining #SalesThroughStory #ClientAttraction #EmotionalMarketing #TranslationBusiness #BuildYourBrand #MarketingThatConverts #FreelanceSuccess #EntrepreneurialTranslator #LeadGeneration #StrategicStorytelling #PersonalBrandMarketing

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free storytelling worksheet

Book a free scouting call

This week I had the enormous pleasure of interviewing Rebecca Hollis who heads up the growth division of Score App.

I am a score app user myself and put out a deep dive survey shortly before Christmas. The insights I received were most valuable to position my offers before my own audience.

Here are 3 things this nifty tool can do for your freelance translation business:

In-Depth Market Analysis:
Score app provides you with a comprehensive and in-depth market analysis, enabling service providers to gain valuable insights into industry trends, competitor performance and customer behavior. By leveraging the tool's capabilities, service you can make informed decisions about their offerings, pricing strategies and overall business approach, ensuring you stay relevant and competitive in a changing market.

Targeted Customer Engagement:
With its market insights, Score app helps service providers identify and understand their target audience much more effectively. This enables you to tailor your marketing and outreach strategies, ensuring you connect with the right customers at the right time. By lasering in on the preferences and needs of your audience, you can enhance customer engagement and build stronger, more longlasting relationships.

Strategic Business Growth:
By leveraging the data and analytics provided by Score app, you can strategically plan for business growth. The tool enables you to identify untapped opportunities, assess potential risks and develop data-driven strategies for expansion. Whether entering new markets, diversifying services or optimizing existing processes, you can use the insights gained through Score app to fuel strategic decision-making and foster sustainable business growth.

Click here to take my deep dive survey: Is your freelance business ready to scale?

Sign up to score up here 

How to Become a Key Transator of Influence

Thursday 16th April 16h

Free registry here. 

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free storytelling worksheet

Book a free scouting call

This week, I had the immense pleasure of interviewing my own business mentor and a global authority on personal branding and virtual team building: Chris Ducker.

Chris is a serial entrepreneur, international keynote speaker, and the bestselling author of Virtual Freedom and Rise of the Youpreneur. Based in Cambridge, England, he runs several successful ventures including:

• 💼 Youpreneur.com — a personal brand education company
• 🔍 VirtualStaffFinder.com — a leading VA recruitment platform

Chris has been a trusted mentor to entrepreneurs worldwide since 2008. He’s known for his practical, no-fluff advice on building scalable expert businesses and leading remote teams effectively. 

🔥 What We Covered in This Episode:

✅ The real meaning of Youpreneurship and building the “business of YOU”
✅ The evolution of sales & marketing—from Zig Ziglar to Chris Ducker
✅ Why lead generation is like priming a pump
✅ How to leverage virtual assistants for scalability and sanity
✅ The role of health & wellness in entrepreneurial performance
…and much more

💬 My Top Takeaway:

Your brand is not your logo. It’s YOU.

 The key to standing out in a crowded market is to own your uniqueness and build a business that’s unmistakably yours. That’s the power of personal branding—and Chris breaks it down masterfully.

#Youpreneur #ChrisDucker #PersonalBranding #ExpertBusiness #VirtualFreedom #VARecruitment #OnlineEntrepreneurship #RemoteTeamBuilding #LeadGeneration #FreelancerTraining #EntrepreneurialTranslator #BuildYourBrand #ContentMarketing #MarketingStrategy #BusinessMentorship #VirtualAssistants

How to Become a Key Transator of Influence

Thursday 16th April 16h

Free registry here. 

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free storytelling worksheet

Book a free scouting call

Last week, I did something completely new—I spent four full hours in an online journaling workshop. And surprisingly? It flew by.

Journaling is a deeply personal practice with wide-ranging benefits:
 🧠 Self-reflection
 💡 Enhanced creativity
 😌 Stress reduction
 📈 Personal and business growth
 🎯 Goal clarity and focus

There are many styles: gratitude journals, bullet journals, dream logs, reflective diaries...

Me? I’m all about gratitude journaling—simple, powerful, and grounding.

This time, I kept it digital and used content prompts in a basic Google Doc. No fancy platform—just intention and time.

Why do I journal?

To think more clearly.
 To plan more intentionally.
 To track growth and solve problems creatively.

Yes, it was a challenge at first to time block and sit down. But like brushing your teeth, it can become second nature with consistency.

Whether you're a writer or not, I wholeheartedly recommend giving it a try. Start simple. Be consistent. And share the journey with others.

✨ To help you get started, I’ve created a free journaling worksheet with practical prompts—perfect for this time of year when goal-setting is top of mind.

#JournalingForGrowth #GratitudeJournaling #GoalSetting #CreativeClarity #SelfReflection #MindfulProductivity #PersonalDevelopment #BusinessReflection #JournalingPractice #FreelancerWellbeing #EntrepreneurMindset #DigitalJournaling #NewYearGoals #IntentionalLiving

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.

Send us Fan Mail

Download your free direct clients worksheet

Book a free scouting call

Happy New Year 2024! I hope you are feeling the new year vibes and are ready to smash your business and life goals out the park this year!

Our online webinar How to Find More Clients Than you can Poke a Stick at will be held on Tuesday 23rd January at 16h CET.

This webinar dives deep into 3 main obstacles holding freelance translation business growth back and offers some robust solutions to these problems.

The webinar is free of charge but you do need to register. Please sign up here: 

Support the show

Still charging general medical translation rates?

You could be charging linguistic validation specialist rates.

I'm Jason Willis-Lee, and in just three live modules I'll show you exactly how LV projects work – from forward and back translation to cognitive debriefing, QA, and regulatory documentation.

This isn't theory. It's the real workflow I use with CROs and pharma sponsors.

You'll also learn how to position yourself, approach direct clients, and justify premium rates with confidence.

Starting 17 September. Live training, 12 months of recordings, plus my LV Quality Checklist and Cognitive Debriefing Interview Guide.

Stop competing as a translator. Start getting hired as an LV specialist.

Click here and secure your place today.