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What does it take to become the go-to freelance translator, interpreter, or language professional in your niche? In this solo episode of How to Find More Direct Clients, we break down what it means to be a linchpin freelancer—someone indispensable, respected, and in demand.

When you're seen as essential to your clients' success, you not only attract more direct work but also earn the trust (and rates) that come with true expertise.

🧠 In this episode, you’ll learn:

✔️ How to master your niche and position yourself as a specialist in a crowded market
✔️ Why continuous learning gives you a competitive edge that generalists can’t match
✔️ The power of personal branding and how to use platforms like LinkedIn to build authority
✔️ How to consistently deliver exceptional work that earns referrals and repeat business
✔️ Simple ways to add unexpected value and build long-term client relationships

Becoming a linchpin doesn’t happen overnight—but with consistent effort, a focus on service, and strategic positioning, you’ll start to see the results in your income, confidence, and client loyalty.

🎯 Action Steps:
 – Get 5% off a professional website from Websites for Translators

🧠 #linchpin freelancer, #freelance translator marketing, #premium client acquisition, #personal branding for translators, #how to get direct clients, #freelance translator growth, #language professional tips, #marketing for interpreters, #translator website tips

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How can interpreters build strong personal brands, adapt to AI-driven changes, and hone their storytelling skills to better connect with audiences? 

In this episode, I sit down with Mireya Pérez, host of the Brand the Interpreter podcast and our podcast ad swap partner until year-end.

💡 Meet Mireya Pérez – With a decade of experience breaking down language barriers in healthcare and education, Mireya has built an impressive career from certified medical interpreting to K-12 education interpreting, all while advocating for professional interpreter training. 

Today, she's committed to elevating language professionals through strategic communication management, personal branding, and creativity.

🔎 Key Topics We Covered: 

✔️ Medical interpreting—how Mireya got started in hospitals 

✔️ Education interpreting—her shift into specialized K-12 interpretation 

✔️ Podcasting full-time—her rationale behind career transition 

✔️ Staying sharp with context and terminology in interpretation 

✔️ Training interpreters for universities & companies 

✔️ Personal branding—why it's essential for T&I professionals 

✔️ AI’s impact on community interpreting 

✔️ Storytelling—how it deepens audience connection

 #Interpreting #BrandTheInterpreter #TranslationIndustry #MedicalInterpreting #EducationInterpreting #FreelanceTranslator #InterpreterTraining #AIandInterpreting #PersonalBranding #Storytelling #EntrepreneurialTranslator #PodcastEpisode #BusinessGrowth #RemoteWork #TILife #LanguageServices 

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Freelance translators running an expertise-based or lifestyle business thrive when they attract and work with ideal clients. 

Not all clients are created equal, and honing in like a laser on your Ideal Client Avatar (ICA) can lead to more satisfying and profitable working relationships.

💡 How to Identify Your Ideal Clients: 

✔️ Clear Communication – Clients who articulate their needs, scope, and expectations clearly 

✔️ Respect & Professionalism – They value your expertise and trust your judgment 

✔️ Appreciation of Value – They focus on quality rather than price haggling 

✔️ Timely Payment – Reliable clients who respect agreed-upon terms 

✔️ Long-Term Vision – They see the potential for ongoing collaboration 

🚀 BONUS: The best clients send enjoyable work aligned with your strengths!

#IdealClient #FreelanceTranslator #TranslationTips #ClientCriteria #TranslationSuccess #FreelanceLife #ClientRelations #TranslationBusiness #ClientSelection #TranslatorInsights #ClientQualities #TranslationPodcast #ClientProspecting #FreelanceWisdom #TranslationIndustry #ClientCompatibility #TranslatorTalk #ClientIdentification #PodcastEpisode #TranslationHacks

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In this episode of How to Find More Direct Clients, I had the pleasure of catching up with Judy Jenner, an internationally recognised interpreter, translator, educator, and co-author of the much-loved book The Entrepreneurial Linguist: The Business-School Approach to Freelance Translation.

Judy brings a wealth of experience to the table—from courtrooms and conference booths to classrooms and keynote stages. We cover a wide range of topics that are incredibly relevant to today's freelance translators and interpreters navigating an ever-changing industry.

🎯 Here’s what we discussed:

✔️ What still holds true from The Entrepreneurial Linguist and what Judy would update for today’s landscape
✔️ How to communicate value-based pricing to your translation and interpreting clients
✔️ Stories and lessons from Judy’s interpreting career across the US and abroad
✔️ The role of remote interpreting post-COVID
✔️ Thoughts on the rise of AI and ChatGPT in the language services space
✔️ Judy’s go-to productivity tool: Cymo Note
 

Bonus: We may or may not have ended with a chat about tennis, Judy’s background as a player, and her Las Vegas neighbours—Andre Agassi and Steffi Graf!

Whether you’re just starting out or refining your freelance strategy, this episode is full of wisdom, wit, and practical takeaways from one of the best in the business.

🧠 #Judy Jenner interview, #freelance translator pricing, #value-based pricing, #entrepreneurial linguist, #remote interpreting, #Cymo Note, #AI in translation, #freelance translation tools, #marketing for interpreters, #ATA Chronicle, #translator business tips, #ChatGPT for translators, #interpreting career stories, #translation industry podcast

✅ Don’t forget to subscribe, leave a review, and share this episode with your language pro community.

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Over the past 12 months, I’ve experienced a major shift in my business—simply by giving my online presence the attention it deserved.

After a full rebrand and launching a new website, here’s what happened:

✅ My visibility skyrocketed
 ✅ Inquiries and interest in my services multiplied
✅ I attracted more aligned clients than ever before

Now, I’m excited to share the exact process that worked—with YOU.

Introducing The Online Presence Blueprint

A practical, high-impact mini-course designed for freelancers and small business owners who are ready to finally be seen online and convert attention into client leads.

This is for you if:

 🚀 You’re a freelancer or solo business owner
 👀 You’re struggling to get noticed online
 📈 You want to generate more leads and attract ideal clients
 🎯 You’re ready to optimise your visibility and prospecting strategy

Here’s what you’ll get inside:

 🎓 Leverage Your LinkedIn: Create meaningful connections and stand out
🌐 Wire Your Website & SEO: Build a site that works for you
📘 BONUS Workbook:

• On-page SEO checklist
• Testimonial request templates
• Social media headline templates

Let’s turn your presence into profit.
See you inside!

#OnlineVisibility #FreelanceMarketing #PersonalBranding #ClientAttraction #LeadGeneration #SmallBusinessTips #LinkedInStrategy #SEOForFreelancers #EntrepreneurLife #OnlinePresenceBlueprint #FreelancerSuccess #BrandAwareness #DigitalMarketingForFreelancers

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Here comes yet another truthbomb. 

The Significance of a Personal Website: yeees, while LinkedIn offers a valuable platform for professional networking, language professionals should ALSO consider establishing their own personal websites. Here's why: 

1. Enhanced Professional Image: A personal website acts as a centralized hub where language professionals can showcase their work, expertise, and accomplishments. It provides a more personalized and professional image compared to a social media profile alone. A well-designed website conveys a sense of professionalism and helps establish trust with potential clients. 
2. Increased Visibility: Having a website allows language professionals to be found easily through search engines. By optimizing their website for relevant keywords and regularly publishing high-quality content, professionals can improve their search engine rankings and attract organic traffic to their site. This increased visibility can lead to more inquiries and business opportunities. 
3. Portfolio and Testimonials: Language professionals can utilize their personal websites to showcase their portfolio of work, including translations, writing samples, or language tutoring materials. Additionally, including testimonials from satisfied clients can further strengthen credibility and instil confidence in potential clients. 
4. Flexibility and Customization: Unlike social media platforms, personal websites offer more flexibility and customization options. Professionals can design their websites to reflect their unique style and branding. They can also integrate various features such as contact forms, online booking systems, or blog sections to engage with their audience and offer additional value. 

My take? In today's digital landscape, language professionals cannot afford to overlook the significance of a robust online presence. Platforms like LinkedIn and personal websites offer unique opportunities to connect with potential clients, expand professional networks, and establish a strong personal brand. By leveraging these tools effectively, language professionals can elevate their visibility, credibility, and ultimately, their success in the industry. So, whether you're a translator, interpreter, language tutor, or any other language professional, it's high time to embrace the digital realm and harness its power head-on to unlock new opportunities. 

 You’re welcome.  

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🎧 Interpreting, Innovation, and stmDAO: A Deep Dive with Susana Rodriguez

In this episode of How to Find More Direct Clients, I’m joined by my industry colleague and fellow Madrid-based linguist, Susana Rodriguez—a freelance conference interpreter, language technology researcher, and an expert in emerging tech models that impact the future of language services.

Susana brings a unique perspective at the intersection of interpreting, blockchain, and the evolving world of work. We explore one of her key focus areas: stmDAO—a decentralized initiative aiming to reshape how interpreters collaborate and thrive.

🎯 In this insightful episode, we discuss:

✔️ What stmDAO is and why it matters for interpreters and linguists
✔️ How it compares to traditional remote simultaneous interpreting (RSI) platforms
✔️ Who stmDAO is designed to serve—and how it differs from mainstream models
✔️ The core challenges stmDAO must overcome to scale
✔️ The broader implications of blockchain, decentralization, and the future of interpreting work

If you're a translator, interpreter, or language pro curious about the tech shaping our industry, this episode offers a glimpse into what could be coming next—and what you need to know to stay ahead.

🌐 Learn more about Susana’s work: www.smarterp.me
Follow her on Twitter: @joinSTM

🧠 #Susana Rodriguez interview, #stmDAO, #blockchain for interpreters, #decentralized interpreting, #future of work for language professionals, #RSI platforms, #SmarTerp, #language tech innovation, #remote interpreting trends, i#nterpreting business models, #Madrid interpreters, #conference interpreting insights

✅ Subscribe, rate, and share with your fellow language professionals—especially those curious about what’s next in interpreting and tech.

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Truthbomb. 

In today's digital era, having a strong online presence is vital for professionals across all industries. But it's especially important for language professionals who rely on effective communication to connect with clients, build their reputation, and build out their professional network. This 2-part episode explores the significance of a robust online presence for language professionals, with a special focus on two powerful platforms: LinkedIn and personal websites. 

Here's the thing. 

LinkedIn has emerged as the go-to platform for professionals across various domains, including language professionals. With over 740 million members worldwide, LinkedIn provides a unique opportunity to showcase your skills, experiences, and expertise to a vast audience of potential clients, collaborators, and employers. 

1. Professional Networking: LinkedIn serves as a virtual networking hub, enabling language professionals to connect with like-minded individuals, industry experts, and potential clients. By actively participating in relevant groups, engaging in discussions, and sharing valuable content, professionals can establish themselves as thought leaders in their field. 
2. Personal Branding: A well-crafted LinkedIn profile allows language professionals to create a strong personal brand. By highlighting their skills, certifications, and accomplishments, professionals can build the know, like and trust factor among their target audience. Recommendations and endorsements from clients and colleagues further enhance their reputation and increase their visibility. 
3. Job Opportunities: LinkedIn is an excellent platform for language professionals seeking job opportunities. Recruiters and employers often turn to LinkedIn to find qualified candidates for language-related positions. By optimizing their profiles with relevant keywords and showcasing their expertise, professionals can increase their chances of being discovered by potential employers. 

My conclusion? In today's digital landscape, language professionals just cannot afford to overlook the significance of a robust online presence. Platforms like LinkedIn and personal websites offer unique opportunities to connect with potential clients, expand professional networks, and establish a strong personal brand. By leveraging these tools effectively, language professionals can elevate their visibility, credibility, and yes, ultimately their success in the industry! So, whether you're a translator, interpreter, language tutor or any other language professional come to think of it, it's time to embrace the digital realm headon and harness its power to unlock new opportunities. 

Our next episode explores personal websites in much greater depth.  

You’re welcome.  

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In this episode, I sit down with Helen Williams, a language industry expert with extensive experience in linguistic validation, life sciences translations and patient-reported outcome (PRO) measures.

💡 About Helen Williams: 

✅ Modern Languages graduate from Bristol University & St Anne’s College, Oxford 

✅ Former head of language services at a Global CRO 

✅ Specialist in linguistic validation for patient-facing smartphone & web applications 

✅ Founder of The Word Desk—her own language services company 

✅ Passionate about terminology in life sciences, translation quality, and T&I industry innovation

🔎 Key Topics We Cover: 

✔️ Helen’s transition from modern languages to life sciences 

✔️ What is linguistic validation? Why it matters in clinical research 

✔️ The intersection of translation and healthcare—optimizing patient-reported outcome (PRO) measures 

✔️ Navigating industry terminology—understanding eCOA, CRO, and PRO 

✔️ Launching a language company—what drove Helen to start The Word Desk

 #LinguisticValidation #LifeSciencesTranslation #ClinicalTranslation #MedicalTranslation #TranslationIndustry #FreelanceTranslator #PatientReportedOutcomes #LanguageServices #TranslationBusiness #TranslationPodcast #EntrepreneurialTranslator #LanguageProfessional #BusinessGrowth #CareerSuccess #RemoteWork #PodcastEpisode 

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In this episode of How to Find More Direct Clients, I’m joined by Renato Beninatto, industry veteran and co-founder of Nimdzi Insights, one of the most respected market research firms in the language services space.

With decades of experience across translation, localization, consulting and global growth strategy, Renato shares his sharp perspective on what truly matters in today’s translation and interpreting landscape—and how freelance linguists can stay ahead of the curve.

🎯 Topics we cover in this episode:

✔️ The client-supplier relationship: what clients are really looking for and how to consistently deliver value
✔️ The current state of the translation and interpreting industry—and where it's headed
✔️ What it means to “think big” as a language professional, and how to adopt a strategic mindset
✔️ Why understanding your ideal customer avatar is key to growing your freelance business

Renato’s insights are grounded in real-world experience and backed by Nimdzi’s research, making this a must-listen for translators, interpreters, and language consultants ready to take their business to the next level.

🧠 #Nimdzi Insights, #Renato Beninatto interview, #translation industry trends, #client-supplier relationship in translation, #language services market research, #freelance translator tips, #interpreter business growth, #customer avatar worksheet, #translation marketing strategy

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