Freemius Blog

Welcome to another deep dive exploration into the world of Conversion Rate Optimization! Today, I have the pleasure of auditing DeoThemes – a theme shop with some really nice looking WordPress themes for sale and free download. The purpose of these product audits is to help you look through the lens of optimizing conversion rates […]

We hope everyone is staying safe and healthy in these wild times

There are a lot of uncertainties in the world right now due to coronavirus. Lockdowns have been placed on at least 20% of the global population, which has changed people’s lives very quickly (myself included). Everyone has some big questions on their minds: How bad will it get for my family, my business, my country, […]

Submitting your WordPress theme for review can be a tedious process. I’ve personally spoken with many theme developers who have been rejected from both ThemeForest and WordPress.org for reasons they did not expect, requiring them to spend 2X or 3X the amount of time developing and releasing their product. These rejections have led me to […]

We’re excited to share our latest WordPress SDK and platform upgrades with the community! Of particular note is that we’ve taken significant steps in being more flexible and transparent about data collection, including changes to the Freemius “opt-in” mechanism. We also added the ability to easily transfer account ownership, improved the checkout functionality, and added […]

Just as I was leaving the Freemius + WP Engine Makers Meetup last year at WordCamp US in St. Louis, Founder and CEO of MailPoet, Kim Gjerstad, stopped me at the door and asked to have a chat. I dropped the GoDaddy event I was heading to and spent the next 4 hours having some […]

There are a wide range of marketing opportunities that open up when plugin and theme developers ensure compatibility or integrate with 3rd party products. When new functionality becomes available to your users from compatibility or integrations, it might be worth “recommending” the other product or even “bundling” your product and selling them together. But how […]

There are so many paid promotional options when you’re looking to market your plugin or theme that it’s hard to know which sites will actually have a positive impact on sales. You can pay for coverage of your plugin or theme with reviews, ads, banners, directories, newsletters, guides, walkthroughs, and so much more. To help […]

Today, we have the privilege to speak with Shilpa Shah, co-founder of Hummingbird Web Solutions, a WordPress focused company with over 60 employees based out of Pune, India. Hummingbird Web Solutions sells several WP products such as SlideDeck and CyberChimps, and they’re also behind WPEka, a very popular WordPress, SEO and Marketing Blog. In this […]

Hey folks! This is the newest article in our series “WordPress Products, Audited” where we offer advice for plugin and theme businesses to help you optimize conversion rates. The goal of these product audits is to show how you can increase sales and conversions when selling WordPress products, especially at that critical time when your […]