Freemius Blog

Hello everyone! Today we are interviewing Raitis Sevelis, the Head of Product at Visual Composer. I had the pleasure of meeting Michael Makijenko, Visual Composer CEO, and Raitis at several WordCamps, including WordCamp Riga, Visual Composer’s hometown, where I had the opportunity to give a crash course on building sustainable plugin and theme business in […]

We’ve all heard the statistic that WordPress now powers over 33% of websites, but how can you ensure your plugin or theme can be used as widely as possible within the ecosystem? Surprisingly enough, less than half of all WordPress sites have their locale set to English! If you don’t have translations set up already, […]

Today we’re excited to interview Jan Thielemann – a self-taught Divi module developer who built his WordPress business Divi Sensei and sells a host of other Divi modules and add-ons! He not only learned WordPress plugin development, but also built his business while traveling the world. His Divi modules started gaining organic popularity and gained […]

While the Freemius CEO Vova Feldman has been networking with cool people at WordCamps for years, there were a lot of “firsts” for me at WCEU 2019. Not only was it my first WordCamp (gasp!

Release Notes include our periodic updates that highlight the recent product improvements we’ve made, so you can easily stay up-to-date on what’s new. Here’s what we launched between December 2018 and June 2019 (a LOT!). During the past six months we released LOTs of new exciting features. Here are some of the notable ones: Multi-Currency […]

The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term customer relationships and loyalty. However, it’s not easy keeping every customer in your support queue perfectly happy – there are inevitably frustrations you can’t always […]

We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]

It’s not a secret that product people, especially developers, tend to focus most of their time & attention towards their plugin/theme, while neglecting marketing. Analyzing the psychology behind it, the main showstopper when it comes to dealing with marketing is — uncertainty. Marketing is widely seen by developers as an activity that doesn’t provide a […]

For a variety of possible reasons, if you’re a WordPress plugin or theme owner, you may find yourself in a situation where your product is slowly dying out (or can pretty much be declared dead already). With the number of abandoned plugins and themes, we all know that dying products are a rather common sight […]

This is the second part of our “WordPress Products, Audited” series, where we try to help WordPress plugin and theme developers optimize their products for more sales & conversions in all possible aspects. We noticed that many WordPress theme & plugin creators and sellers are repeating the same mistakes, when it comes to the way […]