Freemius Blog

Unlike with hardware or consumer products, people who purchase your WordPress software product don’t actually have to go back to your store and physically return it to get a refund. For digital WordPress products, it’s usually a simple email or a click of a button to ask for a refund, involving no extra cost for […]

The UK’s imminent departure from the EU (European Union) has left businesses across Europe struggling to understand how this change will affect them. For WordPress theme and plugin businesses, it makes EU VAT collection and payment even more complex than it already is. If you’re accounting for VAT on your own, you may be dealing […]

This week was pretty intense for our team as we had to deal with a security vulnerability. Security is top priority for us and this is the first major vulnerability found in our SDK in four years. Unfortunately, like with any software – developers are humans too, so mistakes do happen, whether you are an […]

Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, […]

Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for WordPress themes and plugins, or you are just curious to learn about some of the challenges in running a successful marketplace business – I have […]

All WordPress plugin/theme sellers who sell their WordPress products through Freemius are added to a Freemius DEV Slack channel, where discussions about WordPress business best practices, as well as consultation sessions, take place on a daily basis. Just a few days ago, the creator of ‘WP Sheet Editor’ (and a few other great WordPress plugins), […]

Today we bring you a very pleasing success story: Abdelfatah Aboelghit created the great WooCommerce Builder for Divi plugin, and had recently migrated it away from WooCommerce and started selling through Freemius. He immediately saw a staggering 57% increase in gross revenue, right on the 1st month, so we decided to set up an interview […]

There’s a lot that’s been going on lately in the WordPress sphere, but with WordPress, that would be true no matter when we say it. Nonetheless, I think that many people in the community had a bunch of expectations leading up to WordCamp US 2018 in Nashville. It seemed like many were eager to get […]

Welcome to the first edition of our “WordPress Products, Audited” series. We’re thrilled (yes, thrilled!) to launch this series which will enable us to help WordPress theme and plugin developers to optimize their products (this time it’s ‘Elementor Addons’) for more sales & conversions in all possible aspects. Motivation One of the key differentiators between […]

Release Notes is our periodic update that highlights the recent product improvements we’ve made, so you can easily stay up-to-date on what’s new. Here’s what we launched between April 2018 and November 2018. During the past six months we’ve shipped many powerful new capabilities, including several essential features which many of you have been waiting […]