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By Carl Paoli
4.9
6262 ratings
The podcast currently has 109 episodes available.
In this conversation, Carl Paoli and Jim Crowell discuss various topics related to the fitness industry and entrepreneurship. They cover the challenges faced by solo fitness professionals, the importance of finding a unique value proposition, and the metrics to consider for a business of one. They also explore the dynamics of the influencer space and the need to build promotional and owned channels for long-term success. The conversation explores the importance of building a marketing pipeline, the role of partnerships and competitive advantages in business growth, and the characteristics of a great owner-operator. It emphasizes the need for businesses to identify their unique value proposition and target market and the importance of reducing friction and understanding the business model. The conversation concludes by discussing making good investment decisions and the need to check biases.
Takeaways
Chapters
00:00 Introduction and Experience with the Platform
03:26 Navigating the Fitness Industry During the Pandemic
08:21 Advice for Solo Fitness Professionals
19:27 Finding Your Value Proposition
22:43 Key Metrics for a Business of One
26:18 Scaling a Business of One
30:08 Premium vs. Lower Price Point Products
39:31 The Influencer Game and Owned Channels
46:53 Capturing Opportunities in the Influencer Space 50:08 Building a Marketing Pipeline
54:14 Partnerships and Competitive Advantages
58:43 Partnerships and CrossFit
01:04:51 Identifying Competitive Advantages
01:11:56 Characteristics of a Great Owner-Operator
01:16:07 Narrowing Focus and Making Good Decisions
Dan Uyemura is the CEO of PushPress and a fitness enthusiast who has been working on startups his whole career. He recently sold his second gym to pave the way for focusing more time on PushPress.
Summary
Sarah Baldwin is a skilled trauma therapist, certified in Somatic Experiencing, trained in Peter Levine's trauma modality, Polyvagal Theory, and Trauma-informed Life Coaching through Martha Beck's program. She specializes in Somatic Attachment Theory and inner child work, offering comprehensive support for individuals dealing with trauma and related issues.
Teddi Dean Bennett, a Mindfulness and Yoga Teacher with roots in Southern California's surf and skateboard culture, transitioned from an extensive skateboarding career to a deep exploration of spirituality. Trained by Jason Crandell, he developed a profound appreciation for the Dharma and the teachings of the Buddha, culminating in unique experiences like taking the Bodhisattva Vow and the Yamataka Initiation with the Dali Lama. Currently leading the Mindfulness component at the Modern Elder Academy in Southern Baja, Mexico, Teddi combines ancient wisdom traditions with a down-to-earth approach, making them accessible and practical for everyone. Described as heartfelt and fun, his classes at MEA and workshops for companies like Clifbar reflect his ability to integrate spirituality into modern culture, encouraging individuals to trust their wisdom and intuition.
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The podcast currently has 109 episodes available.