Podcast marketing can be an enigma for content creators who have a purpose.  Let's face it, getting the word out about your podcast can seem like an uphill battle the entire time you're creating the podcast.  

After all, there isn't a one-size-fits-all strategy that comes with promoting a podcast program. 

In today's episode, I want to share with you a strategy I have been using for years that helps grow an audience of qualified listeners who are interested in what you have to say.  I am a firm believer that every podcaster should implement  this strategy right out of the gate. 

I share this strategy with you because it's how you came to probably finding my podcast, YouTube channel or even viewing one of my free or paid products.

Every podcaster will have an end game--the question is whether you want to step outside of your comfort zone of recording and editing and move into an area that will help add content to your recordings while promoting your podcast.

Also in today's episode:

Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

ADDITIONAL LINKS MENTIONED IN THIS EPISODE:

Edison Research Findings:
https://www.edisonresearch.com/edison-researchs-10-for-20/

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

In today's episode, I want to talk with you about creating better podcast artwork by building a new graphic design skillset. 

As podcasters, we go into the industry thinking that it's all about the equipment, the audio editing software and post-production. But what no one really tells us is that it's important to start building your skillsets from the start if you don't already possess them. 

In today's episode I am going to break down for you the value of learning a skillset like basic graphic design. You're going to hear me talk about the different Softwares as a Service products (SaaS) and which one might work for you.

This is today's podcast breakdown:

Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

When you start podcasting, you'll have a number of questions when it comes to recording and editing your podcast into a Digital Audio Workstation (DAW). 

There are a number of DAWs that exist in the marketplace and I want to cover the top 3 that you might be using for your podcast.

I will break down, in-depth, each of those DAWs and recommend the one that is going to save you time if you are implementing the right workflow.

In my 21 years of radio, there is only one software that I use to edit any of the audio that I create for radio.  This has carried over into my podcast production for clients as well.  Today I want to share why I use this particular recording/editing software and why you should be using it as well. 

Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

So you've been wanting start a podcast, but you don't know exactly where to start. Good thing you have come across this episode because it's just for you. 

If you're serious about creating a legit podcast, today's episode is going to break down all of the equipment that I use to create my own podcasts as well as my client podcasts.

This is an in-depth episode, so it's best that you listen, then come back to it and take notes.  OR you can go here ➡️ to download my Essential Equipment Guide To Starting A Podcast.⬅️

Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

My name is Shannon Hernandez. I'm a 20+ year radio veteran in the Phoenix, Arizona area for a radio station 98KUPD-FM. On the side, I'm also a podcast producer, a podcaster and a YouTuber. I've also spoken at conferences like Podcast Movement.

In my time as a radio broadcaster and podcast producer, it has been my mission to share knowledge and merge the art of radio broadcasting with podcasting and vice versa.

The reason I created this podcast was to give you my take on what I think podcasters should be doing when it comes to creating high quality podcasts. You can expect to hear marketing and promotion tips from the radio industry and how it will apply to podcasters and podcasting. Also, I want to share with you the best tips in production and content creation--specifically in sound design, because sound design is the secret weapon to your marketing.

You're also going to hear interviews with radio industry pros who want to help you expand your skillset beyond the technical side of podcasting.

I also want to share with you strategies and tips to improve your marketing efforts as you're podcasting.

I created The Podcast Therapist to be your sounding board to becoming a better podcaster.

I look forward to you diving even deeper with The Podcast Therapist episodes and learning more from my perspective as a podcaster and radio broadcaster.

Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)