Fresh Takes On Tech

Fresh Takes On Tech

By International Fresh Produce AssociationHealth & FitnessNutritionTechnologyArtsFood
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Fresh Takes On Tech episodes

  • 74: How Plenty and Local Bounti are Innovating and Tackling Last Mile Challenges

    In this podcast episode, Jill Carlson from Plenty and Brian Cook from Local Bounti share their innovative approaches to indoor vertical farming. They discuss the benefits of year-round production and the ability to grow in locations that are not typically arable. The companies are committed to sustainability, with Plenty focused on reducing waste and Local Bounti using a variety of logistics methods to get its products to market. Listeners will learn about the advantages of indoor vertical farming, how it removes the volatility of produce and encourages consistent year-round production. With a focus on sustainability, Plenty and Local Bounti are leading the way for a more accessible and affordable future for fresh produce.

    Key Takeaways
    • Discover how Plenty's technologically advanced farm achieves industry-leading yields of up to 350 times more per acre than traditional farms through its patented architecture
    • Learn how Local Bounti's stack and flow technology provides fresher produce to regions that usually don't get to see it, making fresh produce more affordable for consumers
    • Find out how indoor farming removes the volatility of produce, enabling consistent year-round production, and encouraging consumers to make the investment in fresh produce
    • Learn about the advantages of growing produce in locations that are not necessarily arable, and how it allows companies to pick sites based on logistics rather than growing conditions
    • Explore Plenty's commitment to physical access and affordability of their produce, employing at least 30% of employees locally and exclusively serving Compton retailers and food service providers to ensure people in the community have access to their produce
    • Discover how Local Bounti uses a variety of logistics methods, including FOB pickups, deliveries to customer warehouses, and cross-stock partnerships, to get its products to market
    • Learn about the sustainable practices of both companies, with Plenty focusing on sustainable transportation logistics and reducing waste, and Local Bounti using a variety of logistics methods to get its products to market.

    Shareable Quotes

    “The main thing we notice is people really call out the texture of our product and the crunch of the product. I think there's a lot of people have experience with indoor greenhouse product and it just doesn't have that same hardiness that I expect from the field. It's really hard to replicate that crunch. This is something that's partially due to our technology and our lighting and how we grow, but it also is driven by less transit and not washing.” (Jill Carlson)

    “Having these hubs in various places where we produce is going to be really important. And so when we think about innovation and distribution, we're really often thinking about how do we make the transportation logistics as sustainable as possible. So how can we be centrally located to key customers, distribution centers and their routes? We are not constrained where we have to pick land that is arable and perfect growing conditions. We can actually pick our site based on logistics, a few other factors.” (Jill Carlson)

    “We just launched with another retail partner, and it's been great seeing reviews come in. But what we're hearing a lot is obviously fresh, which is great because that's what we're focusing on, right. Making sure that that eating experience is the best. This is the best salad that we've eaten. We've had that happen a couple of times. And those are always fun to read as well.” (Brian Cook)

    Guest Resources

    Jill Carlson

    https://www.linkedin.com/in/jill-carlson/

    Plenty

    https://www.plenty.ag/

    https://www.instagram.com/plenty/

    https://www.facebook.com/plentyinc

    https://www.linkedin.com/company/plenty-farms/

    https://twitter.com/plenty

    https://www.youtube.com/channel/UCajiaq9RM0wwnOK1BPtA1bg

    Brian Cook

    https://www.linkedin.com/in/4brianccook/

    Local Bounti

    https://localbounti.com/

    https://instagram.com/localbounti

    https://facebook.com/localbounti

    https://www.linkedin.com/company/36164287

    https://www.pinterest.com/LocalBounti

    https://www.youtube.com/channel/UCYlxISL3R_uKBM6R2l4598Q

    https://www.tiktok.com/@localbounti

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    42 min
  • 73: Navigating Perishable Logistics and Food Insecurity with Katsiroubas Brothers and Fresh Connect

    This episode brings together experts to discuss their innovative solutions to address food insecurity and improve access to fresh, healthy food for those in need. You’ll learn about Katsiroubas Brothers' use of technology to increase efficiency in produce distribution, and how About Fresh's Fresh Connect program provides prepaid debit cards and mobile apps to help health systems cover the cost of food for patient. Learn about the success of Fresh Truck, a mobile market program that converts school buses into grocery stores. The episode highlights the importance of addressing the affordability barrier that prevents many people from accessing healthy food and the potential benefits of addressing food insecurity alongside pharmacological treatments. Tune in to discover how these initiatives are making a difference in communities across the country.

    Key Takeaways
    • Learn how Katsiroubas Brothers is using new technologies to improve the customer experience and increase efficiency in produce distribution.
    • Discover how About Fresh's Fresh Connect program provides prepaid debit cards and web applications to help health systems cover the cost of food for patients and track shopper-level spend data from all cardholders.
    • Find out how Fresh Truck is bringing healthy food options to underserved communities, showcasing the potential benefits of addressing food insecurity alongside pharmacological treatments.
    • Understand why these programs are important because they address the affordability barrier that prevents many people from accessing healthy food and rely on partnerships with health plan providers and community-based organizations to enroll people into the program.
    • Explore how these programs are scalable and agnostic to retailers, ranging from the biggest box retailers to small independents, and actively seeking potential partners to help grow the program.

    Key Quotes

    “I would say now it's official that the world recognizes the last mile as the most important and most challenging mile to travel. So every aspect of that last mile has become really what I spend every day trying to hone our craft and understand and be as efficient, as effective as I can possibly be for my customers.” (Ted Katsiroubas)

    “We have different business intelligence, some different reporting mechanisms to use, but sometimes it's just classic roll up your sleeves and get on truck, see what it's like to make a delivery, interacting with the customers, to try to make that experience as positive as possible. So it's every day you're figuring it out. (Ted Katsiroubas)

    “So our mission at About Fresh is to just make sure that everybody has access to the food that they need to be at their best. We're a nonprofit that's based in Boston, deeply integrated into the healthcare ecosystem and focused on serving households that are experiencing food insecurity and diet related health issues.” (Josh Trautwein)

    The way that we grow and reach more people with Fresh Connect is by connecting with more plans and providers. They're the ones that are initiating the enrollment into Fresh Connect community based organizations as well. So as we are pursuing all this exciting growth across more retailers, we’re really excited about the potential of expanding partnerships in line with that growth. (Josh Trautwein)

    Guest Resources

    Ted Katsiroubas

    https://www.linkedin.com/in/ted-katsiroubas-08a00876/

    https://www.linkedin.com/company/katsiroubas-produce/

    https://katsiroubasproduce.com/

    https://www.facebook.com/pages/Katsiroubas-Bros-Fruits-Produce/115444835145598

    https://twitter.com/KatsiroubasBros

    https://www.instagram.com/katsiroubasbros/

    Josh Trautwein

    https://www.linkedin.com/in/joshtrautwein/

    https://www.linkedin.com/company/fresh-truck/

    https://www.aboutfresh.org/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    30 min
  • 72: Fresh Produce, Fresh Ideas: Exploring the Cutting-Edge World of Last Mile Distribution with Greg Corsaro & Jim Reynolds

    In this episode dives we dive deep into the ever-evolving produce industry, uncovering the secrets to success of two leading companies and the innovative trends driving the future of fresh food. We explore the challenges of labor constraints and inflation, and how companies like Fresh Edge and Pacific Coast Fruit Company have adapted to stay ahead. We discuss the importance of customer relationships, the use of technology and data analytics, and the rise of prepared foods and value-added produce. With expert insights from industry leaders, this episode is a must-listen for anyone interested in the future of the produce industry.

    Key Takeaways

    - How Fresh Edge and Pacific Coast Fruit Company have overcome industry changes

    - Understand the shift from 80-90% art to 65% science and 35% art in the produce industry

    - How data analytics, automation, and prepared foods are driving efficiency and cost-effectiveness

    - Why companies are balancing employee needs with profitability

    - How loyalty and consolidation have become key parts of doing business in the produce industry

    Shareable Quotes

    “Online shopping that occurs at a grocery store where people shop online and have delivered, the grocery store still needs the product. So we still need to supply from that regard. As a matter of fact, I think our value to our grocery store customers in our retail segment has increased through online shopping because the customer who buys online from a grocery store needs to trust the quality and freshness of that product.”

    “So if you can imagine if you send a tractor trailer full of produce to a grocery store that costs so much, if you send a straight truck with ten restaurant orders to a neighborhood with restaurants that's going to cost more than your full tractor trailer going on the grocery because you got all these stops, all these cases delivering up and down outside of the truck.”

    “When you look back, you realize it it's just been an incredible evolution of change for the industry in general. There's been a lot of cleaning out. I would think of the industry. Folks who didn't do their business well or didn't understand how to do their business, unfortunately weren't able to bear the tide and challenges that, of course, COVID, and then the subsequent challenges have presented from suppliers to distributors to end users, everyone has faced that out.”

    Guest Resources

    Greg Corsaro on LinkedIn: https://www.linkedin.com/in/greg-corsaro-989557141/

    FreshEdge on LinkedIn: https://www.linkedin.com/company/freshedge/

    FreshEdge: https://www.freshedgefoods.com/

    Jim Reynolds on LinkedIn: https://www.linkedin.com/in/jim-reynolds-60351b4/

    Pacific Coast Fruit Company on LinkedIn: https://www.linkedin.com/company/pacific-coast-fruit-company/

    Pacific Coast Fruit Company: https://www.pcfruit.com/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    52 min
  • 71. The Last Mile: Innovation and Challenges for Produce Delivery to Consumers, Foodservice, and Retail

    Host Vonnie Estes speaks with the team at Produce Alliance and dives deep into the fast-paced and ever-changing world of the fresh produce industry. From innovations in packaging to third-party delivery services, the team explores the impact of the pandemic and other factors on the industry. They also discuss how technology has enabled the movement towards more sustainable practices and how the industry can use these advancements to stay competitive and successful. Join us as we uncover the secrets behind the fresh produce industry.

    Key Takeaways
    • The fresh produce industry is undergoing major changes due to the pandemic and other factors
    • Innovations in packaging and third-party delivery systems are leading to growth in the category
    • The industry is shifting towards local and regional production with an emphasis on sustainability and reducing food waste
    • Technology is allowing for alignment between sustainability, cost savings, and enhanced quality and shelf life
    • Leaders in the industry must ensure that weak links are strengthened and that sustainability is taken into account
    • Education and collaboration between key players is necessary for the industry's success

    Guest Resources

    Produce Alliance: https://www.producealliance.com/

    Melissa Ackerman on LinkedIn: https://www.linkedin.com/in/melissa-ackerman-52b1133/

    Tyler Deutsch on LinkedIn: https://www.linkedin.com/in/tylerdeutsch2/

    David Kraus on LinkedIn: https://www.linkedin.com/in/david-kraus-b4802343/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    28 min
  • Bonus - Future of Agriculture Ep353: Connecting Tech Entrepreneurs to the Produce Industry with Vonnie Estes

    In this bonus episode we share Vonnie Estes appearance on the Future of Agriculture podcast, hosted by Tim Hammerich.

    We explore the challenges facing the produce industry, including climate change, labor shortages, and changing consumer preferences, and how innovation and technology can address these issues. We discuss the importance of understanding consumer needs and the opportunities for companies to create premium products that consumers are willing to pay more for.

    We delve into emerging technologies such as robotics, traceability systems, and indoor farming systems, as well as the IFPA's Freshfield Catalyst accelerator and its ability to bridge the gap between other markets and the produce industry.

    Key Takeaways
    • From climate change to food safety, the produce industry faces a range of challenges. But how can we innovate to tackle these issues
    • Vonnie talks to Tim about IFPA's Freshfield Catalyst accelerator program.
    • Get an inside look at how sustainability pressures, consumer preferences and industry trends are driving innovation in the produce industry.
    • Tim and Vonnie cover the topics of differentiation, consumer behavior, indoor farming and traceability.
    • Learn about the importance of decommoditization, food safety, compliance, robotics in agriculture and climate-smart solutions.

    Guest Resources

    Future of Ag Website: https://www.futureofag.com/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    38 min
  • 70. Live from IFPA’s Global Show: Making Better Qualitative Decisions With Best-In-Class Software Solutions

    We are talking with Justin Machell (CEO, Highland Ag Solutions) & Cole Powers (Co-Founder, IntelliCulture)

    Join us as we discuss:

    • Best practices for producers to manage their equipment lifecycle
    • How to prevent pest outbreaks, and increase labor efficiency
    • The benefits of automating the machine management process

    Segment 1 - Justin Machell (Highland Ag Solutions)

    By converting the modern farm into a comprehensive digital platform, Highland Ag Solutions is virtualizing the business of agriculture. Highland Hub is a powerful digital ecosystem designed for growers, marketers, food safety directors, packing house managers and other agricultural employees. From soil to sale, it provides tools to help you run your business more easily and efficiently, with the goal of enhancing farm operations, easing the regulatory burden and maximizing your finished-good returns.

    Segment 2 - Cole Powers (IntelliCulture)

    IntelliCulture's farm management software prevents costly mistakes on the farm. They offer a hardware equipment logger to capture data from farm equipment and broadcast it to their cloud database. They identify inefficiencies, recommend corrections and help advise crucial spending decisions. IntelliCulture offers affordable and manufacturer-independent tool and prioritizing features based on farmer feedback. They approach development from the mindset of a farm manager, by spending time in the field and ultimately putting farmers first.

    Guest Resources

    Justin Machell - https://www.linkedin.com/in/justin-machell-23791226/

    Highland Ag Solutions - https://www.highlandhasit.com/

    Cole Powers - https://www.linkedin.com/in/colepowers/

    Intelliculture - https://www.intelliculture.com/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    34 min
  • 69. Live from IFPA’s Global Show: Tackling Carbon Emissions, Improving Back-Office Processes and the Importance of Cyber-Security

    We are talking with Lydia Ashburn (Growth Marketing, CarbonSpace), Kaitlin Mercier (VP of Partnerships, Routeique) Greg Gatzke (President, ZAGtech)

    Join us as we discuss:

    • Developing best-in-class standards for carbon monitoring
    • Understanding how to improve and enhance back-office processes and automation
    • The importance of cyber-security and how to protect your company

    Segment 1 - Lydia Ashburn (CarbonSpace)

    Carbon footprint monitoring is especially challenging when accounting for emissions from farms, fields, or forests. Companies in agriculture, food processing, forestry, and wood products lack instruments to measure the footprint of their operations and supply chains.

    CarbonSpaceTech is developing a carbon footprint monitoring platform to bring a new level of transparency to these organizations.

    Our proprietary AI technology core is processing several layers of satellite, sensor, and inventory data, which yields high spatial resolution and near real-time analytics. It was elegantly designed to create an ultimate self-onboarding tool for monitoring emissions from different types of lands.

    The CarbonSpace platform provides actionable insights about farm, field, and forest emissions to facilitate climate-responsible decisions and to unleash the carbon offset potential of our customers.

    Segment 2 - Kaitlin Mercier (Routeique)

    Routeique gives fast-moving consumer goods businesses unprecedented supply chain insight, foresight and oversight. In partnership with them they use this new transparency to make their enterprises more efficient, competitive, sustainable, responsive, and profitable than ever before.

    Segment 3 - Greg Gatzke (ZAG Technical Services)

    ZAG is the #1 IT services provider to Western Agribusinesses. With knowledge and experience gained from decades in the industry, they understand the 24/7/365 nature of business. The biggest names in agriculture and fresh produce trust ZAG to deliver technology solutions that protect their business, improve profit margins, and enable new capabilities.

    Guest Resources

    Lydia Ashburn - https://www.linkedin.com/in/lydia-ashburn-07a0a373/

    CarbonSpace - https://carbonspace.tech/

    Kaitlin Mercier - https://www.linkedin.com/in/kaitlin-mercier-4357b617/

    Routique - https://routeique.com/

    Greg Gatzke - https://www.linkedin.com/in/greggatzke/

    ZAG Technical Services - https://www.zagtech.com/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    30 min
  • 68. Live from IFPA’s Global Show: New Innovations Improving All Aspects of Our Produce Supply Chain

    We are talking with Mike Meinhardt (EVP of Sales, Provision Analytics), Karen Long (VP of Sales, iFoodDS), and Diane Wetherington (Founder & CEO, iDecisionSciences)

    Join us as we discuss:

    • Efforts being made to digitize all touch points in the produce supply chan cycle
    • Updates on new initiatives to improve safety and traceability 
    • Work being done to create innovative technology solutions that support the modernization of the fresh produce supply chain.

    Segment 1 - Mike Meinhardt (Provision Analytics)

    Provision makes cloud software to streamline food safety and QA. Clients can build simple digital templates that expedite recordkeeping, with automatic schedules, rules, and alerts that increase compliance. All food safety and quality data is centralized in one hub with automatic history and customizable reporting. This makes it faster to complete audits, and easier to analyze processes.

    Segment 2 - Karen Long (iFoodDS)

    iFoodDS is a leading provider of food supply chain safety, traceability and quality solutions for farmers, harvesters, shippers, packers, processors, distributors, retailers and foodservice. iFoodDS HarvestMark Traceability and iFoodDS' other cloud-based offerings provide advanced analytics and insights for safety, regulatory compliance and process improvements.

    Segment 3 - Diane Wetherington (iDecisionSciences)

    Since 2009 IDS has worked in the specialty crop industry collecting and managing confidential producer, processing, packinghouse and handler data and providing quantitative analysis and scientific support on behalf of the fresh produce industry.

    Guest Resources

    Provision Analytics - https://www.provision.io/

    Mike Meinhardt - https://www.linkedin.com/in/mike-meinhardt-1518248/

    Karen Long - https://www.linkedin.com/in/karenlongifood/

    iFoodDS - https://www.ifoodds.com/

    Diane Wetherington - https://www.linkedin.com/in/diane-wetherington-32a57711/

    iDecisionSciences - https://www.idecisionsciences.com/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    33 min
  • 67. Live from IFPA’s Global Show: New Technology Spurring Innovations in Produce Shelf Life & Repurposing Waste

    We are talking with Kaitlin Mogentale of Pulp Pantry, Charles Swartz of Compact Membrane Systems and Jeff Beegle of mobius.

    Join us as we discuss:

    • Opportunities for repurposing fruit and vegetable pulp into nutrient rich foods
    • Technology advancements to help fruits and vegetables stay fresher, longer
    • New uses for produce waste to be repurposed in the horticulture, agriculture, and food service packaging industries

    Segment 1 - Kaitlin Mogentale (Founder) of Pulp Pantry

    Pulp Pantry is dedicated to transforming forgotten, nutrient-rich ingredients such as high fiber juice pulp into delicious, healthy hand-made snacks that make it easy to get your daily servings of fruit, vegetables and fiber anytime, anywhere.

    They specialize in delicious paleo, vegan, gluten-free and refined sugar-free foods. Their first product to market is a crunchy grain-free granola that will change the way America eats breakfast - packed with flavor, fiber and wholesome fruits and vegetables.


    Segment 2 - Charles Swartz (Product Manager) of Compact Membrane Systems

    CMS creates technology to capture and reduce greenhouse gas emissions, avert global warming, and transform industry into a long-term sustainable enterprise. One membrane system at a time.

    Optiperm™ produce is an ethylene-selective membrane for extending the shelf life of post harvest produce. This membrane can be used anywhere produce is stored to remove ethylene and slow the ripening of fruits and vegetables. A membrane patch or unit can be added to existing storage containers or modified atmosphere environments as a modular and cost effective ethylene removal solution.


    Segment 3 - Jeff Beegle (Chief Science Officer, Co-Founder) of mobius

    Mobius is creating a world where There’s Wonder in Waste. They are a mission-driven company focused on eliminating waste by leveraging industrial organic waste streams from agriculture, forestry, paper and biofuel & biorefining industries to create new materials and chemicals.

    Their first product is a proprietary, biodegradable polymer made from lignin, a natural material found in all grasses and trees that is produced as waste at a rate of over 50 million tons each year by the paper and biofuel industries. With this biopolymer, they are creating a bio-based, biodegradable plastic pellets for applications in horticulture, agriculture, food service packaging, and beyond.

    Guest Resources

    Kaitlin Mogentale - https://www.linkedin.com/in/kaitlinmogentale/

    Pulp Pantry - https://pulppantry.com/

    Mobius - https://www.mobius.co/

    Jeff Beegle - https://www.linkedin.com/in/lieutbeard/

    Charles Swartz - https://www.linkedin.com/in/charles-swartz-a0b9b855/

    Compact Membrane Systems - https://compactmembrane.com/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    32 min
  • 66. Live from IFPA’s Global Show: Technology’s Critical Role in Local Produce and Controlled Environment Farming

    Live from IFPA’s Global Show: Technology’s Critical Role in Local Produce and Controlled Environment Farming

    A very special live podcast from IFPA’s 2022 Floral and Produce show! 

    We are talking with Craig Hurlbert and Dave Vosburg of Local Bounti, John Purcell of Unfold, and Ali Daniali of HRVSTS.

    Join us as we discuss:

    • Networking at a global level at the IFPA’s Floral and Produce Show. 
    • Growing customer demand for locally grown produce 
    • Sustainability in the food system.
    • The challenges and possibilities of controlled environment farming. 
    • Using Data to inform growing operations. 

    Segment 1 - Craig Hurlbert (CEO) and Dave Vosburg (Chief Innovation Officer) of Local Bounti

    “Controlled environment food growing is very capital intensive, so this model will require management to have a strong understanding of running capital intensive operations.’ - Craig

    Local Bounti is an indoor farming company with an aggressive growth plan over the next five years to deliver delicious, great texture, flavorful products to their customers all across the United States, locally grown. 

    The demand for locally grown produce is there, the logistics and infrastructure is evolving. People want convenience, less shelf time, flavor, and low price points. Salad kits are a good example of a winning product right now. 

    Local Bounti is expanding to Texas and Oregon and looking into acquiring other facilities as well. 

    Segment 2 - John Purcell (Chief Strategy Officer) of Unfold

    “Controlled environment [farming] is a confluence of amazing technologies; I like to describe it as Silicon Valley meets Salinas Valley.” — John 

    According to John, this industry is a huge mashup of many sectors in tech, “a confluence of technologies.”

    People are drawn to this work because they want to use their skills on something that matters. The reason they get attracted to this is because of the work done producing food in a way better for the planet. 

    It's new in some ways, but in some ways, it's not. There's a cross fertilization of ideas and technologies from outdoor crop growing and indoor crop growing happening all the time these days.

    John suggests we look at the technologies that are out there, and let's figure out how to apply them.

    Segment 3 - Ali Daniali (CEO/Founder) of HRVSTS

    “We've flipped the equation. For growers, it's actually a push versus pull type of equation, where the buyer is actually telling the grower what to grow” — Ali

    HRVSTS grows and sells specialty produce to food service companies. Using data they can get specialty leafy greens from seed to customer in 7 weeks or less, depending on the crop.  

    They use data to eliminate the inefficiencies in the system and also contract with small growers and help new farmers get online quickly. 

    Guest Resources

    Local Bounti - https://localbounti.com/

    Craig Hurlbert - https://www.linkedin.com/in/craighurlbert/

    David Vosburg - https://www.linkedin.com/in/bdavidvosburg/

    Unfold - https://unfold.ag/

    John Purcell on LinkedIn: https://www.linkedin.com/in/jppurcell/

    HRVSTS - https://hrvsts.com/

    Ali Daniali - https://www.linkedin.com/in/adaniali/

    Show Links

    International Fresh Produce Association - https://www.freshproduce.com/

    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

    Twitter - https://twitter.com/IntFreshProduce/

    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

    Instagram - https://www.instagram.com/intlfreshproduceassn/

    33 min

About Fresh Takes On Tech

From the publisher's feed

Welcome to Fresh Takes on Tech, a podcast from the International Fresh Produce Association. At IFPA, Our trade association represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity.