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In this podcast episode, Jill Carlson from Plenty and Brian Cook from Local Bounti share their innovative approaches to indoor vertical farming. They discuss the benefits of year-round production and the ability to grow in locations that are not typically arable. The companies are committed to sustainability, with Plenty focused on reducing waste and Local Bounti using a variety of logistics methods to get its products to market. Listeners will learn about the advantages of indoor vertical farming, how it removes the volatility of produce and encourages consistent year-round production. With a focus on sustainability, Plenty and Local Bounti are leading the way for a more accessible and affordable future for fresh produce.
Key Takeaways“The main thing we notice is people really call out the texture of our product and the crunch of the product. I think there's a lot of people have experience with indoor greenhouse product and it just doesn't have that same hardiness that I expect from the field. It's really hard to replicate that crunch. This is something that's partially due to our technology and our lighting and how we grow, but it also is driven by less transit and not washing.” (Jill Carlson)
“Having these hubs in various places where we produce is going to be really important. And so when we think about innovation and distribution, we're really often thinking about how do we make the transportation logistics as sustainable as possible. So how can we be centrally located to key customers, distribution centers and their routes? We are not constrained where we have to pick land that is arable and perfect growing conditions. We can actually pick our site based on logistics, a few other factors.” (Jill Carlson)
“We just launched with another retail partner, and it's been great seeing reviews come in. But what we're hearing a lot is obviously fresh, which is great because that's what we're focusing on, right. Making sure that that eating experience is the best. This is the best salad that we've eaten. We've had that happen a couple of times. And those are always fun to read as well.” (Brian Cook)
Guest ResourcesJill Carlson
https://www.linkedin.com/in/jill-carlson/
Plenty
https://www.plenty.ag/
https://www.instagram.com/plenty/
https://www.facebook.com/plentyinc
https://www.linkedin.com/company/plenty-farms/
https://twitter.com/plenty
https://www.youtube.com/channel/UCajiaq9RM0wwnOK1BPtA1bg
Brian Cook
https://www.linkedin.com/in/4brianccook/
Local Bounti
https://localbounti.com/
https://instagram.com/localbounti
https://facebook.com/localbounti
https://www.linkedin.com/company/36164287
https://www.pinterest.com/LocalBounti
https://www.youtube.com/channel/UCYlxISL3R_uKBM6R2l4598Q
https://www.tiktok.com/@localbounti
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
This episode brings together experts to discuss their innovative solutions to address food insecurity and improve access to fresh, healthy food for those in need. You’ll learn about Katsiroubas Brothers' use of technology to increase efficiency in produce distribution, and how About Fresh's Fresh Connect program provides prepaid debit cards and mobile apps to help health systems cover the cost of food for patient. Learn about the success of Fresh Truck, a mobile market program that converts school buses into grocery stores. The episode highlights the importance of addressing the affordability barrier that prevents many people from accessing healthy food and the potential benefits of addressing food insecurity alongside pharmacological treatments. Tune in to discover how these initiatives are making a difference in communities across the country.
Key Takeaways“I would say now it's official that the world recognizes the last mile as the most important and most challenging mile to travel. So every aspect of that last mile has become really what I spend every day trying to hone our craft and understand and be as efficient, as effective as I can possibly be for my customers.” (Ted Katsiroubas)
“We have different business intelligence, some different reporting mechanisms to use, but sometimes it's just classic roll up your sleeves and get on truck, see what it's like to make a delivery, interacting with the customers, to try to make that experience as positive as possible. So it's every day you're figuring it out. (Ted Katsiroubas)
“So our mission at About Fresh is to just make sure that everybody has access to the food that they need to be at their best. We're a nonprofit that's based in Boston, deeply integrated into the healthcare ecosystem and focused on serving households that are experiencing food insecurity and diet related health issues.” (Josh Trautwein)
The way that we grow and reach more people with Fresh Connect is by connecting with more plans and providers. They're the ones that are initiating the enrollment into Fresh Connect community based organizations as well. So as we are pursuing all this exciting growth across more retailers, we’re really excited about the potential of expanding partnerships in line with that growth. (Josh Trautwein)
Guest ResourcesTed Katsiroubas
https://www.linkedin.com/in/ted-katsiroubas-08a00876/
https://www.linkedin.com/company/katsiroubas-produce/
https://katsiroubasproduce.com/
https://www.facebook.com/pages/Katsiroubas-Bros-Fruits-Produce/115444835145598
https://twitter.com/KatsiroubasBros
https://www.instagram.com/katsiroubasbros/
Josh Trautwein
https://www.linkedin.com/in/joshtrautwein/
https://www.linkedin.com/company/fresh-truck/
https://www.aboutfresh.org/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
In this episode dives we dive deep into the ever-evolving produce industry, uncovering the secrets to success of two leading companies and the innovative trends driving the future of fresh food. We explore the challenges of labor constraints and inflation, and how companies like Fresh Edge and Pacific Coast Fruit Company have adapted to stay ahead. We discuss the importance of customer relationships, the use of technology and data analytics, and the rise of prepared foods and value-added produce. With expert insights from industry leaders, this episode is a must-listen for anyone interested in the future of the produce industry.
Key Takeaways- How Fresh Edge and Pacific Coast Fruit Company have overcome industry changes
- Understand the shift from 80-90% art to 65% science and 35% art in the produce industry
- How data analytics, automation, and prepared foods are driving efficiency and cost-effectiveness
- Why companies are balancing employee needs with profitability
- How loyalty and consolidation have become key parts of doing business in the produce industry
Shareable Quotes“Online shopping that occurs at a grocery store where people shop online and have delivered, the grocery store still needs the product. So we still need to supply from that regard. As a matter of fact, I think our value to our grocery store customers in our retail segment has increased through online shopping because the customer who buys online from a grocery store needs to trust the quality and freshness of that product.”
“So if you can imagine if you send a tractor trailer full of produce to a grocery store that costs so much, if you send a straight truck with ten restaurant orders to a neighborhood with restaurants that's going to cost more than your full tractor trailer going on the grocery because you got all these stops, all these cases delivering up and down outside of the truck.”
“When you look back, you realize it it's just been an incredible evolution of change for the industry in general. There's been a lot of cleaning out. I would think of the industry. Folks who didn't do their business well or didn't understand how to do their business, unfortunately weren't able to bear the tide and challenges that, of course, COVID, and then the subsequent challenges have presented from suppliers to distributors to end users, everyone has faced that out.”
Guest ResourcesGreg Corsaro on LinkedIn: https://www.linkedin.com/in/greg-corsaro-989557141/
FreshEdge on LinkedIn: https://www.linkedin.com/company/freshedge/
FreshEdge: https://www.freshedgefoods.com/
Jim Reynolds on LinkedIn: https://www.linkedin.com/in/jim-reynolds-60351b4/
Pacific Coast Fruit Company on LinkedIn: https://www.linkedin.com/company/pacific-coast-fruit-company/
Pacific Coast Fruit Company: https://www.pcfruit.com/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
Host Vonnie Estes speaks with the team at Produce Alliance and dives deep into the fast-paced and ever-changing world of the fresh produce industry. From innovations in packaging to third-party delivery services, the team explores the impact of the pandemic and other factors on the industry. They also discuss how technology has enabled the movement towards more sustainable practices and how the industry can use these advancements to stay competitive and successful. Join us as we uncover the secrets behind the fresh produce industry.
Key TakeawaysProduce Alliance: https://www.producealliance.com/
Melissa Ackerman on LinkedIn: https://www.linkedin.com/in/melissa-ackerman-52b1133/
Tyler Deutsch on LinkedIn: https://www.linkedin.com/in/tylerdeutsch2/
David Kraus on LinkedIn: https://www.linkedin.com/in/david-kraus-b4802343/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
In this bonus episode we share Vonnie Estes appearance on the Future of Agriculture podcast, hosted by Tim Hammerich.
We explore the challenges facing the produce industry, including climate change, labor shortages, and changing consumer preferences, and how innovation and technology can address these issues. We discuss the importance of understanding consumer needs and the opportunities for companies to create premium products that consumers are willing to pay more for.
We delve into emerging technologies such as robotics, traceability systems, and indoor farming systems, as well as the IFPA's Freshfield Catalyst accelerator and its ability to bridge the gap between other markets and the produce industry.
Key TakeawaysFuture of Ag Website: https://www.futureofag.com/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
We are talking with Justin Machell (CEO, Highland Ag Solutions) & Cole Powers (Co-Founder, IntelliCulture)
Join us as we discuss:
Segment 1 - Justin Machell (Highland Ag Solutions)
By converting the modern farm into a comprehensive digital platform, Highland Ag Solutions is virtualizing the business of agriculture. Highland Hub is a powerful digital ecosystem designed for growers, marketers, food safety directors, packing house managers and other agricultural employees. From soil to sale, it provides tools to help you run your business more easily and efficiently, with the goal of enhancing farm operations, easing the regulatory burden and maximizing your finished-good returns.
Segment 2 - Cole Powers (IntelliCulture)
IntelliCulture's farm management software prevents costly mistakes on the farm. They offer a hardware equipment logger to capture data from farm equipment and broadcast it to their cloud database. They identify inefficiencies, recommend corrections and help advise crucial spending decisions. IntelliCulture offers affordable and manufacturer-independent tool and prioritizing features based on farmer feedback. They approach development from the mindset of a farm manager, by spending time in the field and ultimately putting farmers first.
Guest ResourcesJustin Machell - https://www.linkedin.com/in/justin-machell-23791226/
Highland Ag Solutions - https://www.highlandhasit.com/
Cole Powers - https://www.linkedin.com/in/colepowers/
Intelliculture - https://www.intelliculture.com/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
We are talking with Lydia Ashburn (Growth Marketing, CarbonSpace), Kaitlin Mercier (VP of Partnerships, Routeique) Greg Gatzke (President, ZAGtech)
Join us as we discuss:
Segment 1 - Lydia Ashburn (CarbonSpace)
Carbon footprint monitoring is especially challenging when accounting for emissions from farms, fields, or forests. Companies in agriculture, food processing, forestry, and wood products lack instruments to measure the footprint of their operations and supply chains.
CarbonSpaceTech is developing a carbon footprint monitoring platform to bring a new level of transparency to these organizations.
Our proprietary AI technology core is processing several layers of satellite, sensor, and inventory data, which yields high spatial resolution and near real-time analytics. It was elegantly designed to create an ultimate self-onboarding tool for monitoring emissions from different types of lands.
The CarbonSpace platform provides actionable insights about farm, field, and forest emissions to facilitate climate-responsible decisions and to unleash the carbon offset potential of our customers.
Segment 2 - Kaitlin Mercier (Routeique)
Routeique gives fast-moving consumer goods businesses unprecedented supply chain insight, foresight and oversight. In partnership with them they use this new transparency to make their enterprises more efficient, competitive, sustainable, responsive, and profitable than ever before.
Segment 3 - Greg Gatzke (ZAG Technical Services)
ZAG is the #1 IT services provider to Western Agribusinesses. With knowledge and experience gained from decades in the industry, they understand the 24/7/365 nature of business. The biggest names in agriculture and fresh produce trust ZAG to deliver technology solutions that protect their business, improve profit margins, and enable new capabilities.
Guest ResourcesLydia Ashburn - https://www.linkedin.com/in/lydia-ashburn-07a0a373/
CarbonSpace - https://carbonspace.tech/
Kaitlin Mercier - https://www.linkedin.com/in/kaitlin-mercier-4357b617/
Routique - https://routeique.com/
Greg Gatzke - https://www.linkedin.com/in/greggatzke/
ZAG Technical Services - https://www.zagtech.com/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
We are talking with Mike Meinhardt (EVP of Sales, Provision Analytics), Karen Long (VP of Sales, iFoodDS), and Diane Wetherington (Founder & CEO, iDecisionSciences)
Join us as we discuss:
Segment 1 - Mike Meinhardt (Provision Analytics)
Provision makes cloud software to streamline food safety and QA. Clients can build simple digital templates that expedite recordkeeping, with automatic schedules, rules, and alerts that increase compliance. All food safety and quality data is centralized in one hub with automatic history and customizable reporting. This makes it faster to complete audits, and easier to analyze processes.
Segment 2 - Karen Long (iFoodDS)
iFoodDS is a leading provider of food supply chain safety, traceability and quality solutions for farmers, harvesters, shippers, packers, processors, distributors, retailers and foodservice. iFoodDS HarvestMark Traceability and iFoodDS' other cloud-based offerings provide advanced analytics and insights for safety, regulatory compliance and process improvements.
Segment 3 - Diane Wetherington (iDecisionSciences)
Since 2009 IDS has worked in the specialty crop industry collecting and managing confidential producer, processing, packinghouse and handler data and providing quantitative analysis and scientific support on behalf of the fresh produce industry.
Guest ResourcesProvision Analytics - https://www.provision.io/
Mike Meinhardt - https://www.linkedin.com/in/mike-meinhardt-1518248/
Karen Long - https://www.linkedin.com/in/karenlongifood/
iFoodDS - https://www.ifoodds.com/
Diane Wetherington - https://www.linkedin.com/in/diane-wetherington-32a57711/
iDecisionSciences - https://www.idecisionsciences.com/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
We are talking with Kaitlin Mogentale of Pulp Pantry, Charles Swartz of Compact Membrane Systems and Jeff Beegle of mobius.
Join us as we discuss:
Segment 1 - Kaitlin Mogentale (Founder) of Pulp Pantry
Pulp Pantry is dedicated to transforming forgotten, nutrient-rich ingredients such as high fiber juice pulp into delicious, healthy hand-made snacks that make it easy to get your daily servings of fruit, vegetables and fiber anytime, anywhere.
They specialize in delicious paleo, vegan, gluten-free and refined sugar-free foods. Their first product to market is a crunchy grain-free granola that will change the way America eats breakfast - packed with flavor, fiber and wholesome fruits and vegetables.
Segment 2 - Charles Swartz (Product Manager) of Compact Membrane Systems
CMS creates technology to capture and reduce greenhouse gas emissions, avert global warming, and transform industry into a long-term sustainable enterprise. One membrane system at a time.
Optiperm™ produce is an ethylene-selective membrane for extending the shelf life of post harvest produce. This membrane can be used anywhere produce is stored to remove ethylene and slow the ripening of fruits and vegetables. A membrane patch or unit can be added to existing storage containers or modified atmosphere environments as a modular and cost effective ethylene removal solution.
Segment 3 - Jeff Beegle (Chief Science Officer, Co-Founder) of mobius
Mobius is creating a world where There’s Wonder in Waste. They are a mission-driven company focused on eliminating waste by leveraging industrial organic waste streams from agriculture, forestry, paper and biofuel & biorefining industries to create new materials and chemicals.
Their first product is a proprietary, biodegradable polymer made from lignin, a natural material found in all grasses and trees that is produced as waste at a rate of over 50 million tons each year by the paper and biofuel industries. With this biopolymer, they are creating a bio-based, biodegradable plastic pellets for applications in horticulture, agriculture, food service packaging, and beyond.
Guest ResourcesKaitlin Mogentale - https://www.linkedin.com/in/kaitlinmogentale/
Pulp Pantry - https://pulppantry.com/
Mobius - https://www.mobius.co/
Jeff Beegle - https://www.linkedin.com/in/lieutbeard/
Charles Swartz - https://www.linkedin.com/in/charles-swartz-a0b9b855/
Compact Membrane Systems - https://compactmembrane.com/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
Live from IFPA’s Global Show: Technology’s Critical Role in Local Produce and Controlled Environment Farming
A very special live podcast from IFPA’s 2022 Floral and Produce show!
We are talking with Craig Hurlbert and Dave Vosburg of Local Bounti, John Purcell of Unfold, and Ali Daniali of HRVSTS.
Join us as we discuss:
Segment 1 - Craig Hurlbert (CEO) and Dave Vosburg (Chief Innovation Officer) of Local Bounti
“Controlled environment food growing is very capital intensive, so this model will require management to have a strong understanding of running capital intensive operations.’ - Craig
Local Bounti is an indoor farming company with an aggressive growth plan over the next five years to deliver delicious, great texture, flavorful products to their customers all across the United States, locally grown.
The demand for locally grown produce is there, the logistics and infrastructure is evolving. People want convenience, less shelf time, flavor, and low price points. Salad kits are a good example of a winning product right now.
Local Bounti is expanding to Texas and Oregon and looking into acquiring other facilities as well.
Segment 2 - John Purcell (Chief Strategy Officer) of Unfold
“Controlled environment [farming] is a confluence of amazing technologies; I like to describe it as Silicon Valley meets Salinas Valley.” — John
According to John, this industry is a huge mashup of many sectors in tech, “a confluence of technologies.”
People are drawn to this work because they want to use their skills on something that matters. The reason they get attracted to this is because of the work done producing food in a way better for the planet.
It's new in some ways, but in some ways, it's not. There's a cross fertilization of ideas and technologies from outdoor crop growing and indoor crop growing happening all the time these days.
John suggests we look at the technologies that are out there, and let's figure out how to apply them.
Segment 3 - Ali Daniali (CEO/Founder) of HRVSTS
“We've flipped the equation. For growers, it's actually a push versus pull type of equation, where the buyer is actually telling the grower what to grow” — Ali
HRVSTS grows and sells specialty produce to food service companies. Using data they can get specialty leafy greens from seed to customer in 7 weeks or less, depending on the crop.
They use data to eliminate the inefficiencies in the system and also contract with small growers and help new farmers get online quickly.
Guest ResourcesLocal Bounti - https://localbounti.com/
Craig Hurlbert - https://www.linkedin.com/in/craighurlbert/
David Vosburg - https://www.linkedin.com/in/bdavidvosburg/
Unfold - https://unfold.ag/
John Purcell on LinkedIn: https://www.linkedin.com/in/jppurcell/
HRVSTS - https://hrvsts.com/
Ali Daniali - https://www.linkedin.com/in/adaniali/
Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
Twitter - https://twitter.com/IntFreshProduce/
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
Instagram - https://www.instagram.com/intlfreshproduceassn/
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