Fri-Date

Resources:

@brendankane

The One Million Followers Book

Mastermind: workhardplayhardpodcast.com/mastermind

Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd

Brendan Kane pioneered one of the first ever influencer campaigns by getting Youtubers with big audiences to interview actors in upcoming films. He’s built online platforms for A-listers including Taylor Swift and Rihanna and advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Then he wondered if the digital marketing techniques he had developed would work for a non-celebrity with zero followers such as himself, so he tried it out and gained 1 million Facebook followers in 30 days.

In This Conversation We Cover:

[6:40] Why Brendan wanted to work in the film industry

[16:26] The challenge of marketing movies (unless it’s a sequel you’re basically building a brand in three months)

[24:52] How Brendan saw an opportunity for big brands to use more analytics or data when making marketing decisions

[28:34] How it’s important to know WHY you’re generating a social following

[33:31] Psychedelic therapy sessions with psilocybin

To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com

Work Hard Play Hard is a production of Crate Media

Today’s Topic: Self-care When Traveling

 

We're two months into our four month journey here in Europe. Today we’re talking about the lessons and the takeaways that we've had so far.

 

We’re currently in Lecce in southern Italy. The AirBnb we’re staying in has a few challenges. My feet are hanging off the end of the bed, the bathroom’s really narrow and has this huge bidet in the way so brushing my teeth is really difficult to do without knocking an elbow on the wall, everyone has to turn Wi-Fi off so one person can send an email and you have to put out a different type of trash for recycling every night. It’s also difficult to get a table at restaurants and siesta means that everything is closed from 1-5pm.

 

The biggest difference between vacation and travel is that vacations is usually a time that you're checking out and you're just going pure into enjoyment whereas when you’re traveling for a while, you're going to have bidets in your way.

 

There is a folk tale from this region about a woman being bitten by a tarantula and being put under a spell, and that’s an analogy for what happened to Kim here. She was really struggling with being out of routine and felt irritated and out of sorts for about 10 days. She was super frustrated and hadn’t been able to come up with any ideas for video content. We had a conversation about it, and she decided she’d go for a walk around town by herself the next day. After about 45 minutes of walking, her mind started to clear. And then she was able to come up with an idea to do an Instagram video and just stepped into an alleyway and recorded it.

 

Kim appreciates that I helped her talk things through. If you see your partner behaving in a way that is not typical of them, chances are there's something that's bubbling up inside them. And something simple like giving them an hour to just sort of disconnect and take the time will allow them to come back better. 

 

One lesson we’ve learnt is that even if you're on vacation or traveling, you still need the things that make you human, the shock absorbers that you need to get through life, for example, journaling or meditating. If you don't take care of those self-care needs, it can bite you in the ass.

 

Resources:

• Mastermind: workhardplayhardpodcast.com/mastermind
• Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd

Today’s Topic: Self-care When Traveling

Resources:

• projectmewithtiffany.com
• @projectme_with_tiffany
• Mastermind: workhardplayhardpodcast.com/mastermind
• Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd

 

Tiffany Carter takes the mystery out of making big money while doing something you love. She uses a magnetic combination of her clear cut communication style that she developed as a TV news broadcaster for NBC and CBS, her business savvy and proven strategies as a multimillionaire entrepreneur, and her intuitive ability to connect with women on a deeper level to uncover what's blocking them from achieving their dreams. Tiffany herself went from a life of self-destruction to success after suffering devastating sexual abuse from the age of 11. She says that her mission runs deeper than helping women create wealth; her bigger purpose is to help women find their worth.

 

In This Conversation We Cover: 

• [6:06] How Tiffany has monetized her passion for travel
• [8:03] How what kept Tiffany truly alive when she was healing from sexual abuse was knowing she was going to help others heals
• [10:11] How Tiffany came from a very wealthy home but would have swapped all of that for a loving environment
• [13:13] How Tiffany never wanted to be an entrepreneur because her Harvard-school mom was one and she worked seven days a week, 12 to 14 hours a day. 
• [25:54] How Tiffany had to stop seeking external validation and look at spirituality and inside herself
• [29:30] How catty and nasty the competition in newsrooms can be
• [31:56] Why she started her personal brand, Project Me
• [34:06] How Tiffany is working less and making more money

 

To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com

Work Hard Play Hard is a production of Crate Media

Tiffany Carter takes the mystery out of making big money while doing something you love, but her mission runs way deeper than helping women create wealth; her bigger purpose is to help women find their worth.

Today’s Topic: Our Marriage

 

Kim and I are not relationship counselors, but people ask us relationship questions all the time. We came together after failed marriages so we do a lot of work on ours and there are a lot of people that we learn from, including Tony Robbins, Cloé Madanes and John and Julie Gottman. 

 

In this episode we answer a few questions, and the first one is, how do you manage your expectations of each other? The answer is that we have a conversation about how we like to live and assign a numerical value to each of our needs. And whoever has a higher need in that particular area wins. For example, my need for neat, organized clean spaces wins out in our living spaces because Kim really doesn’t care. 

 

If you have expectations of your significant other, write them down and ask, is it in their zone of genius? Is it something they naturally do? If it's not their expectation, then the buck is going to have to stop with you. For example, if having dirty dishes in the sink drives you crazy, then go do the dishes yourself.

 

If you have all these expectations and your partner's not meeting the expectations, and you guys are fighting about these things, my guess says there's a bigger underlying issue and these little things are the straw that broke the camel's back because in reality they're not that big of a deal.

 

Couples also sometimes get into a lot of horse trading. I did this for you, why don't you do this for me? And that is a recipe for freaking disaster.

 

The way we approach it is really try and listen to what each other is saying. So if I hear Kim saying something two or three times, then I know it's important to her. I want to do things because I love her. And I want her to feel taken care of and loved. And even beyond all of that, I want to do it just because I love her. We’re playing at a high level relationship where Kim’s dream is my dream and what lights her up lights me up so we’re constantly trying to anticipate each other’s needs.

 

If you have a significant other and you feel they don’t do anything for you, dig deep and say, for the next month or whatever I am going to continue to give 100% without any expectations of anything coming back to me. If nothing changes possibly you are with the wrong person or you need to have a conversation with that person about how unfair that is. 

 

The next question is, how can you give your spouse or significant other negative feedback without damaging the relationship? Knowing what makes your spouse tick and their love language is really important. So reconnecting with what lights that person up, what makes them feel loved and secure and taken care of and happy, and what makes them feel like they're contributing. When giving feedback, an idea is to start with yourself and what you wish you were doing better and then possibly they will want to reciprocate where they feel like they're falling short.

 

Kim and I don't have big blow-ups because our communication is so open and we’re interacting on a micro level all day. The other thing is that our natures are very much in alignment with each other. We like to do similar things.

 

A lot of people try to change their spouse. But who did you marry? Or who are you with? Why did you choose to be with them? And what did you know about them at that time? When Kim and I got married she knew that I need to have a really clean house and I knew that she loves to travel to weird places, so we don’t try to change each other. If your boyfriend is lazy and his shit is all around his apartment, that’s not going to change when you walk down the aisle. 

 

The other side of that coin is be careful not to freeze somebody in time because people do change and grow. Something that comes up a lot is that one partner will be getting into personal development and they're starting to look inside and seeing their flaws and their limiting beliefs. But their spouse is still over there on the couch eating Cheetos. Instead of trying to change them, try to expand their mind. Introduce new concepts slowly by telling your personal story versus pointing the finger and trying to change them.

 

Resources:

• Mastermind: workhardplayhardpodcast.com/mastermind
• Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd

Today’s Topic: Our Marriage

Resources:

• fitposium.com
• @jpatrickphoto
• A Whole New Mind
• Mastermind: workhardplayhardpodcast.com/mastermind
• Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd

 

James Patrick stumbled into photography when he was a beat journalist and an editor asked him to take a photo for a story because all the photographers were busy. Now he photographs athletes and fitness professionals for a living. He’s also a best-selling author and the founder of Fitposium, which is an annual conference, online education network and weekly podcast that helps fitness entrepreneurs and talents launch their careers.

 

In This Conversation We Cover: 

• [5:04] Why James recently handed over his phone and stepped into a van to be blindfolded and taken out to the desert
• [7:40] How a chance event prompted him to transform from a journalist into a photographer
• [13:03] How to take amazing photos
• [19:01] How to choose a great camera
• [22:25] What it’s like photographing beautiful women in bikinis and star athletes
• [29:32] How Fitposium helps fitness professionals create successful businesses
• [34:00] How James realized he had to focus on more than his business when he found himself severely out of shape, eternally single and with no friends

 

To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com

Work Hard Play Hard is a production of Crate Media

Resources:

fitposium.com

@jpatrickphoto

A Whole New Mind

Mastermind: workhardplayhardpodcast.com/mastermind

Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd

James Patrick stumbled into photography when he was a beat journalist and an editor asked him to take a photo for a story because all the photographers were busy. Now he photographs athletes and fitness professionals for a living. He’s also a best-selling author and the founder of Fitposium, which is an annual conference, online education network and weekly podcast that helps fitness entrepreneurs and talents launch their careers.

In This Conversation We Cover:

[5:04] Why James recently handed over his phone and stepped into a van to be blindfolded and taken out to the desert

[7:40] How a chance event prompted him to transform from a journalist into a photographer

[13:03] How to take amazing photos

[19:01] How to choose a great camera

[22:25] What it’s like photographing beautiful women in bikinis and star athletes

[29:32] How Fitposium helps fitness professionals create successful businesses

[34:00] How James realized he had to focus on more than his business when he found himself severely out of shape, eternally single and with no friends

To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com

Work Hard Play Hard is a production of Crate Media

Today’s Topic: Network marketing

 

Since we’re traveling around Europe for four months, we’re getting a lot of ‘it must be nice’ comments. But five years ago we were working twice as hard for half the money. We were living in a dark apartment and we were struggling to figure out what our future was. As Kim says, it’s not ‘must be nice’. It’s ‘we created this bitch’.

 

A big portion of the income that is allowing us to travel is income that we’ve created in the world of network marketing. We're not trying to sell anybody on network marketing. If it's not for you, it's not for you. But this subject has come up a lot because of our travels so we thought we would dedicate this show to answering some commonly asked questions about network marketing. 

 

How did we get started in network marketing? After we had our daughter, Sophia, Kim had planned to take six weeks off, then hire a nanny and go back to managing my chiropractic clinic. But as soon as I put Sophia in her arms she realized she didn’t want to do that. A lot of our friends had networking marketing businesses and were using it to create financial freedom or just extra income so Kim decided to try it for herself. 

 

Kim just had somebody reach out and ask her, how could they really make sure they were successful in network marketing? And the answer is super simple. If you go half in, you're going to get a half result. If you go all in, you're going to get the total result. But you have to know that this is not a quick fix or an overnight success.

 

Some of the beliefs and practices that have helped Kim be successful with network marketing are:

• Understanding It can be done - we had seen our friends be successful 
• Understanding that your ego is not your amigo - Kim knew she was starting at ground zero so she had to shut her pie hole and learn from the people that were successful
• Consistently showing up, even when you’re not making sales
• Understanding that it was going to take a long time to make a decent income

 

If you have more questions about network marketing, DM Kim on Instagram. She loves to brainstorm and reverse engineer people’s goals.

 

Resources:

 

• The Four Year Career

 

• Amplified Living 
• Mastermind: workhardplayhardpodcast.com/mastermin
• Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd