Bret Voelkel returns to the show to share his tactical insights on building RideTech from $0 to over $10M, and eventually exiting for over $14M in 2019.

In this episode:

• Bret's story on startup challenges and being the "one man show"
• Lessons in leadership, hiring and retaining employees
• How he survived economic recessions
• Undergoing a massive rebranding from Air Ride Technologies to RideTech
• Marketing strategies and building a spectacle
• How to set pricing on products to drive profit
• Being competitive in an ultra-competitive market
• Lessons from being acquired by Fox for $14M