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From 54% to 100%: Lessons from a Community Sales & Marketing Rockstar with Kim Kimberly Vassenelli Director of Sales & Marketing - Park Rose Estates, Grace Management
In this episode, I sit down with someone who’s quickly become both a friend and an inspiration, Kim Vassenelli, the Director of Sales and Marketing at Park Rose Estates in Syracuse, NY.
When Kim took over her role, the community was sitting at 54% occupancy. Fast forward to today, and they’re celebrating a full house—100% occupancy. We dive into how she made that happen, what a day in her life looks like, and how she balances empathy with sales strategy.
Kim shares how “eating the frog” has become her secret weapon for setting the tone each day, how she builds authentic connections with residents and their families, and the creative marketing tactics (like “Seniors With Signs”) that are getting noticed online and in the community.
We also discuss the less glamorous aspects of the job, like dealing with paid aggregators and hearing the word “no”, and how Kim has shifted her mindset to turn those challenges into opportunities.
Whether you’re in senior living or just looking for a fresh take on sales, marketing, and leadership, this episode is packed with practical takeaways and good vibes.
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By Connecting the Dots
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1212 ratings
In this episode, I sit down with someone who’s quickly become both a friend and an inspiration, Kim Vassenelli, the Director of Sales and Marketing at Park Rose Estates in Syracuse, NY.
When Kim took over her role, the community was sitting at 54% occupancy. Fast forward to today, and they’re celebrating a full house—100% occupancy. We dive into how she made that happen, what a day in her life looks like, and how she balances empathy with sales strategy.
Kim shares how “eating the frog” has become her secret weapon for setting the tone each day, how she builds authentic connections with residents and their families, and the creative marketing tactics (like “Seniors With Signs”) that are getting noticed online and in the community.
We also discuss the less glamorous aspects of the job, like dealing with paid aggregators and hearing the word “no”, and how Kim has shifted her mindset to turn those challenges into opportunities.
Whether you’re in senior living or just looking for a fresh take on sales, marketing, and leadership, this episode is packed with practical takeaways and good vibes.
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