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From a Rocky Start to a Smooth Shave | How Tiege Hanley Mastered Subscriptions
In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley.
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.
Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.
Learn more about how Bottomless can transform your subscription program: https://bottomless.com/
Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.
Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.
Learn more about how Bottomless can transform your subscription program: https://bottomless.com/
Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com
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In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley.
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.
Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.
Learn more about how Bottomless can transform your subscription program: https://bottomless.com/
Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.
Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.
Learn more about how Bottomless can transform your subscription program: https://bottomless.com/
Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com
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