February 09, 2025

From a Tiny Brooklyn Shop to the #1 Children's Furniture Brand—And Making a Difference Along the Way | Joey Shamie, Co-President at Delta Children

1 hour 30 minutes

Joey Shamie is the Co-President of Delta Children, one of the world’s leading children’s furniture brands. What started as a small Brooklyn shop has grown into a global, family-owned company, supplying major retailers like Walmart, Target, and Amazon with best-in-class cribs, strollers, and children’s furniture.

Delta’s story is one of resilience—when a massive industry recall threatened to destroy the company, they didn’t just survive; they became the #1 baby furniture brand in the world.

Beyond business, Joey and his family have made giving back a core mission, donating thousands of products to military families, disaster relief efforts, and community initiatives. Joey has a board seat on many organizations, and splits his volunteering time between the Sephardic Community Center, AIPAC, TeachNYS, his synagogue, First Candle, Kids in Distressed Situations, UJA, working on new initiatives with local elected officials, donating thousands of cribs to our men and women in the US Army, and so much more.

In this episode, we discuss:

The recall that almost killed the company—and how Delta turned it into their biggest opportunity.
How Joey and his family built a global brand from a small Brooklyn shop.
The power of giving back and why philanthropy has been a game-changer for Delta’s success.

Enjoy!

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(00:00) Coming up…

(2:47) Opening thoughts

(3:47) Joey’s background & family business origins

(6:54) 1st big break – Love Buggy Stroller commercial

(10:24) How Delta entered the crib business

(14:07) Did you always want to join the family business?

(15:59) Joey and Sam taking over Delta

(17:55) What Joe learned in 30 years of business

(19:38) How to sell to major retailers – Walmart, Target and more

(24:02) Building relationships in business

(30:12) How do you deal with rejection?

(31:26) The industry recall that almost destroyed Delta

(32:16) Turning the crisis into growth – becoming #1 in the industry

(35:32) Cashflow is king

(37:54) What can young people do to get ahead?

(41:08) Follow your passion or chase the money?

(45:03) Philanthropy and giving back – Joey’s community involvement

(50:17) Supporting military families & giving back nationwide

(54:52) Why giving back is a core value

(59:09) Merging business and philanthropy

(1:01:03) Lessons from mentors and business leaders

(1:05:49) “If not us, then who?”

(1:06:59) The importance of building an unstoppable team

(1:11:39) The impact Joey's father had on dozens of people

(1:15:40) Momentum Moment

(1:17:44) Final advice for young adults

(1:21:08) Touring Delta’s office and showroom

(1:24:29) Delta’s state-of-the-art testing equipment to ensure safety of strollers and cribs

(1:27:50) Outro

...more

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By Victor M. Braca

2424 ratings