Have you ever wondered what it would be like to go fishing with a captain who wears Jordans and grills? In this episode of The Science of Fishing, I sit down with Captain Brandon Hillard from Got the Hookup Charters out of Destin, Florida. Brandon shares his journey from Air Force serviceman to charter boat captain, breaking stereotypes and bringing his own unique style to the fishing industry. From catching triggerfish to his dreams of landing a blue marlin, Brandon takes us through his passion for fishing and his unapologetic approach to being himself in a traditionally conservative field. Hook into the mindset that led him to prioritize authenticity over conformity, and let us know in the comments which part of Brandon's story resonated with you the most!

Key Takeaways:

* Brandon transitioned from Air Force to charter fishing in Destin, Florida

* He enjoys catching and eating triggerfish, with mahi-mahi as his favorite to catch

* Brandon is known for fishing while wearing Air Jordans

* He's working with brands like Salty Ho, Crepe, Penn, and Salt Life

* As an African American captain, he's breaking stereotypes in the industry

* Brandon operates a 2022 Cape Horn 31T and is considering upgrading to a catamaran

* He emphasizes being unapologetically himself in his charter business

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