Ready to pitch brands without the awkward emails, unrealistic rates, or ghosting? We brought in our OG business bestie and PR queen, Beth Keeton, to spill the juicy behind-the-scenes tea from her side of the media table. Beth’s worked with everyone from Natural Delights to Chicken of the Sea to, yes… Jeff Goldblum. (We KNOW.)

We’re talking all about how dietitians, content creators, and health pros can actually land brand deals, pitch like a pro, and build long-term relationships that pay (and feel good).

And spoiler alert — it’s not about having a massive following. It’s about knowing your value and showing up like the media expert you are.

In this episode, we talk about:

• Beth’s wild ride from beauty PR to building a produce PR empire

• How to pitch brands without sounding like a robot

• Why being a generalist won’t get you paid

• The exact things that make brands say YES (and what makes them ghost)

• How to stop undervaluing yourself — and charge what you’re worth

Key Takeaways:

• Confidence + clarity are your best pitching tools. Own your magic.

• Brands want leaders, not “pick me” energy.

• If your pitch says “let me know how I can help”… try again.

• Content that aligns with your brand matters more than your follower count.

• Stop being scared to share your rates — you’re the expert!

This episode is part masterclass, part pep talk, and 100% your permission slip to take up space in the brand world. So whether you're dreaming of your first media partnership or ready to renegotiate like a boss, hit play and come hang out with us.

We're cheering for you. Always.