Okay besties… we are fresh off the Business Bestie Retreat and honestly we are still riding the high from the entire weekend.

In this episode we’re giving you the full behind-the-scenes recap — from planning the retreat (which was way harder than we expected) to the powerful conversations, unexpected breakthroughs, and the incredible connections that happened when a group of women entrepreneurs came together in one space.

We talk about what it looked like hosting our first retreat, the mindset shifts that came from our speakers, and the reminder that business isn’t meant to be built alone. From breathwork and masterminds to olive oil tastings and hot-tub conversations, this weekend reminded us just how powerful connection, community, and shared experiences can be.

It was truly one of those weekends where you walk away feeling expanded, inspired, and completely energized about what’s possible next.

In this episode, we discuss:

• What it was really like hosting our very first Business Bestie retreat

• Why connection and community are such an important part of building a business

• The powerful lessons we learned from our incredible speakers

• Why mindset and joy play a huge role in entrepreneurship

• Our biggest takeaways from the weekend and what surprised us the most

Key Takeaways:

• Community is a powerful part of growing a business.

• Taking time away from your routine can bring clarity and new ideas.

• Mindset plays a huge role in how we experience entrepreneurship.

• Sometimes the most impactful moments happen in the unplanned conversations.

• Creating spaces for connection can lead to opportunities you never expected.

Weekends like this remind us why we love what we do — building businesses, supporting each other, and creating spaces where women can grow together.

Grab your favorite drink, get comfy, and come hang out with your business besties.

Okay besties… this one is SO good. We are sitting down with the incredible Stefani Sassos, Director of Nutrition & Fitness at Good Housekeeping — and we go everywhere in this conversation. From media responsibility and AI trends to meal prep hacks, CrossFit at 5am, supplement scams (yes, Amazon 👀), and how to actually balance a career in the city with kids at home.

Steph pulls back the curtain on what it really looks like to work inside a major publication, how stories get pitched and chosen, and why having credentialed experts in media matters more than ever. And then we pivot into real life — commutes, sick kids, early workouts, and doing our best as moms.

This episode feels like sitting at a coffee shop (or matcha shop 😉) with women who get it.

In This Episode, We Discuss:

• What a “day to day” really looks like as Director of Nutrition & Fitness at Good Housekeeping

• How SEO has shifted to GEO (Generative Engine Optimization) and why AI is changing media

• The responsibility media outlets have in shaping public understanding of food and health

• Why over-supplementing can be risky — and what to actually look for

• Meal prep in one hour (and how a monthly plan changes everything)

• Strength training, CrossFit, and functional fitness as moms

• Trends we’re loving (fiber, creatine, saunas) and trends we’re over

• How to build a career in media while staying authentic to YOU
  

Key Takeaways:

• “What makes you uniquely you… that’s what’s going to make you stand out.”

• You don’t have to invent a niche — your lived experience already shapes your perspective.

• Strength training is one of the best things we can do for our bodies.

• More supplements are not always better — quality and regulation matter.

• You can evolve in your career and change your mind — just stay authentic.

• We’re all just moms doing our best.
  

Steph reminds us that we can love the hustle and still love coming home. That we can show up in media spaces with credibility and heart. And that being present — even when we don’t do it perfectly — matters.

Grab your matcha (or coffee, no judgment 😘), and come hang out with us.

We are so glad you’re here, Bestie.

If you’ve ever wondered how someone goes from dietetic intern to brand partnerships and TV segments—with a few pantyliner mishaps along the way—this episode is for you. We’re hanging out with our sweet friend and fellow media dietitian Mackenzie Burgess of Cheerful Choices, and she’s walking us through everything from her first awkward TV segment (spoiler alert: things fell out) to her organized-as-heck Canva mockups for brand presentations.

This conversation is packed with encouragement, practical systems, and permission to start messy. Whether you’re in school, juggling media work on the side, or deep into your business, this is a must-listen for anyone trying to make moves in media without losing their marbles.

• How Mackenzie got started with media and blogging before becoming an RD

• Her “quarterly crisis” moments and how she moves through comparison

• The systems she uses to manage brand work, TV segments, and creative chaos

• Her best organization tips for new and aspiring media dietitians

• Why it pays to act like a pro (even when you’re just getting started)

• You don’t need a credential to start building your media voice.

• Time tracking can help you raise your rates with confidence.

• Disorganization leads to overwhelm—and systems are your secret weapon.

• You can be joyful, bougie, and still be figuring it out as you go.

Grab a fun drink, cozy up with your notes app, and tune in to hear us giggle through the highs, lows, and all the crunchy-munchy goodness of Mackenzie’s journey. Your business besties are cheering you on!

In this episode, we discuss:Key Takeaways:

In this episode, we’re joined by our sweet friend, fellow RD, and former Media Mentorship mentee, Amy Davis. This is an honest, super-tactical conversation about career pivots, creative work, mindset, and building a business that feels as good as it looks.

In this episode, we talk about:

• Why continuing to move forward matters, even when you feel like stopping

• The importance of learning the art of the pitch

• Getting into the mindset of charging for your services, and charging your worth

• Amy’s first big media moment

• What she gained from being part of our Media Mentorship

• How dietitians can step into UGC content with confidence

• Finding systems that work for you!

Key takeaways:

• Find what works for you and keep moving forward from there

• Understand how long things take and how to price your time accordingly

• Check in with yourself often — you do know your worth

• Reach out earlier than you think you need to

• When we lift each other up, everyone wins

• Put yourself out there in a way that feels authentic to you

Encouraging, actionable, and full of real-life insight this is one you’ll want to save and revisit.

This episode is for the besties who want to make bank in their kitchen…literally. We’re breaking down everything you need to know about pre-produced brand video packages including the kind that get you booked on TV without leaving your house, and get your brand featured in multiple markets… from one single recording.

We’re also sharing what’s happening inside our Media Mentorship (kicking off January 20!), including real success stories from past students who went from zero clients to $30K+ and 10+ brand partnerships in under a year. So whether you’re brand-new to media work or ready to expand your income streams in 2026, this episode will hype you up and give you the strategy to back it.

In this episode, we talk about:

• How brand video packages work,  and why we love them

• What to charge (and why it’s way more than you think)

• How to pitch TV stations in any market

• Editing tools that make you look pro (even if you’re not)

• How to plan your first $5K in media revenue
  

Key Takeaways:

• A single, pre-recorded segment can air in multiple cities, and get you paid multiple times.

• Don’t overcomplicate it! Tools like CapCut and Amazon tripods are your besties.

• You don’t have to do it all yourself. Hire an editor and charge accordingly.

• Mics and lighting matter more than a fancy camera setup.

• Mentorship and community make the learning curve way shorter (and way more fun).
  

If you’re ready to ditch your 9–5 or just want to explore new revenue streams, this episode will help you see what’s possible,  and give you the tools to start now.

Ready to pitch brands without the awkward emails, unrealistic rates, or ghosting? We brought in our OG business bestie and PR queen, Beth Keeton, to spill the juicy behind-the-scenes tea from her side of the media table. Beth’s worked with everyone from Natural Delights to Chicken of the Sea to, yes… Jeff Goldblum. (We KNOW.)

We’re talking all about how dietitians, content creators, and health pros can actually land brand deals, pitch like a pro, and build long-term relationships that pay (and feel good).

And spoiler alert — it’s not about having a massive following. It’s about knowing your value and showing up like the media expert you are.

In this episode, we talk about:

• Beth’s wild ride from beauty PR to building a produce PR empire

• How to pitch brands without sounding like a robot

• Why being a generalist won’t get you paid

• The exact things that make brands say YES (and what makes them ghost)

• How to stop undervaluing yourself — and charge what you’re worth

Key Takeaways:

• Confidence + clarity are your best pitching tools. Own your magic.

• Brands want leaders, not “pick me” energy.

• If your pitch says “let me know how I can help”… try again.

• Content that aligns with your brand matters more than your follower count.

• Stop being scared to share your rates — you’re the expert!

This episode is part masterclass, part pep talk, and 100% your permission slip to take up space in the brand world. So whether you're dreaming of your first media partnership or ready to renegotiate like a boss, hit play and come hang out with us.

We're cheering for you. Always.

Ever feel like your evidence-based voice is being drowned out by viral wellness nonsense? SAME. This episode is for all the health pros who are sick of the fear-mongering, overwhelmed by misinformation, and wondering if it’s even worth showing up online.

Spoiler: it is. And we’re here to remind you why.

We’re diving into what it’s really like to work in the online nutrition and wellness space today — the exhausting cycles of “hot takes,” the pressure to go viral, and how we’ve personally navigated the noise without burning out. Plus, we’re sharing our thoughts on boundaries, content strategy, and how to speak truth in a way that actually lands.

In this episode, we talk about:

• The reality of being a credentialed health expert in the TikTok era

• How fear-based content manipulates the algorithm (and what to do instead)

• The mental drain of constantly “correcting” misinformation

• Ways to show up online without spiraling

• Why the world still needs your voice — even when it feels impossible

Key Takeaways:

• Misinformation spreads faster — but that doesn’t mean it should win.

• You don’t have to call people out by name — call out the claims instead.

• Sharing truth doesn’t have to be boring — lean into fun, creative formats.

• Boundaries make content creation sustainable (hello, mute button 🙌).

• You can’t do it all — and that’s okay. Do what works for you.

This episode is equal parts pep talk, strategy sesh, and media therapy. So if you’ve ever shouted “I cannot deal with this crazy today” at your phone… this one’s for you.

What does a day in the life of a media dietitian really look like? Well, bestie, it’s not just green smoothies and perfectly lit content. It’s car screams, missed windshield wipers, live TV chaos, and yes — moments of pure “I can’t believe this is my job” joy.

In this episode, we each take you through a real (very real) day in our lives. From TV segments and content creation to school pickups and tech fails, we’re peeling back the curtain on what it actually looks like to juggle media work, motherhood, and business ownership without losing your mind… most of the time.

In this episode, we talk about:

• What a “typical” day in media life actually includes (spoiler: no day is typical)

• How we batch content, land segments, and still manage bedtime

• Tips for social growth without burnout (hello, reposted reels 🙌)

• The thrill of unexpected brand emails — and the ones we delete on sight

• Why we’re obsessed with flexibility and refuse to go back to cubicle life

Key Takeaways:

• Flexibility is everything — and media careers can offer that (with a side of chaos).

• Delegating doesn’t mean giving up control — it means saving your sanity.

• Repurposing old content is not lazy. It’s genius.

• There’s no such thing as balance, but there is joy in the juggle.

• The right opportunities often pop into your inbox when you least expect them.

Whether you're curious what this life looks like or just need a reminder that it's okay to do it your way — this episode will make you laugh, nod, and maybe even rethink your to-do list.

Hey Bestie!When was the last time you really paused to ask yourself, “What do I actually want?” In this episode, we’re talking all about clarity — how to get it, what blocks it, and why the best ideas always come when you give yourself room to breathe.

From journaling prompts to martinis and “napkin talks,” we’re sharing the real-life ways we’ve made space for inspiration, big dreams, and game-changing pivots in our businesses (and lives). Plus, you’ll hear why our Business Bestie Retreat is designed to do exactly that — create space for you to reconnect with your goals, values, and what’s next.

In this episode, we talk about:

• The mindset work that comes before the strategy

• What clarity really looks like (and how to know when you’ve hit it)

• Why you don’t need Europe — sometimes just a walk with wine will doThe business breakthroughs that came from bougie dinners, retreats, and masterminds

• Daily practices (like journaling + meditation) that help us reset and re-align
  

Key Takeaways:

• Clarity comes from space. You can’t get big ideas when you’re stuck in the grind.

• You’re allowed to change your mind. Let go of what no longer fits.

• Dreaming doesn’t require a passport. Sometimes the best clarity comes from a staycation or a quiet morning.

• Mentorship matters. Getting support — from mentors and a like-minded community — accelerates your growth.

We missed you, besties! Season 2 is here and so are we with baby squeaks, chaotic schedules, and big updates in tow. In this episode, we’re catching up on everything from Kristen’s maternity leave and newborn life (spoiler: Baby Etta has arrived!) to Gillean’s marathon of brand trips, conferences, and somehow keeping three kids alive while doing it all. We also spill all the tea on our Business Bestie Retreat. With surprise speakers to dreamy details. If you need a little laugh, a lot of real talk, and a reminder that you’re never doing this whole life-and-business thing alone — this one's for you.

In this episode, we chat about:

• Kristen’s honest take on prenatal depression and new baby life

• Gillean’s brand trip hustle and how she balances it all (with help from the grandparents)

• Why having space for inspiration and connection is everything

• What to expect at our Business Bestie Retreat (including the amazing speaker lineup!)

• Our favorite bits and pieces, including tech fails and TV binges
  

Key Takeaways:

• You can love your work and still want (and need) a break.

• Postpartum and prenatal mental health look different for everyone — and both are real.

• Support systems matter — whether that’s family, friends, or business besties.

• Retreats can be game changers for your mindset, your biz, and your momentum.

• The unexpected is where the magic happens — in life and business.

So grab your drink, put your feet up, and hit play — because your besties are back and this season’s going to be so good.