In part two of our deep dive into beauty retail shake-ups, Kendra Bracken-Ferguson and Leslie Roberson break down Bath & Body Works’ surprising move onto college campuses.

Is it a genius strategy or just a gimmick? The hosts unpack what this means for Gen Z consumers, the future of retail touchpoints, and how innovation from brands like LumiNicole is paving the way for beauty in high-traffic spaces like airports, hotels, and bookstores. Plus, Kendra and Leslie share personal parenting wins and candid insights into building models where everybody wins.

Tune in to hear why the future of beauty isn’t just about what you sell—it’s about where you sell it.