From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Most visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.

In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section.

Here's what I cover:

• Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speed

• The three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely)

• Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?"

• Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnight

• A practical audit you can run on your own website right now to find the gaps

If your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections.

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Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

What if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.

• Why clarity is often the missing piece for a new coach, not talent

• How to stop using vague language and start naming the real problem you solve

• What it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forward

Subscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects.

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Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

If your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.

In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.

Your client is the hero. You are the guide.

When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.

We also talk about:

• Why one core story can power your entire marketing strategy

• How to structure your homepage so it converts

• Whether coaches really need a website in 2026

• Why funnels without a story fall flat

If you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point.

Connect with Rachel Feldman

https://rachelafeldman.com/

https://instagram.com/rachelafeldman

https://www.youtube.com/@yourhealthcoachbiz

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Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Strong leadership starts with the same foundation as great brand messaging — understanding what motivates people, not just what they do. In this episode, leadership coach Ali Dunn applies that same StoryBrand clarity to your team: when your people understand their role in the story, your website marketing gets easier, your offers get sharper, and your business finally moves without you carrying everything.

Are you leading your team the way they actually want to be led? If you're constantly over-explaining, over-carrying, or over-functioning just to keep things moving, this conversation is going to shift everything.

Ali Dunn is a certified IEQ9 Enneagram facilitator who breaks down how understanding motivation — not just behavior — can transform the way you lead. We dig into why teams struggle with alignment, how different personality types respond to feedback, and what founders need to know about burnout, imposter syndrome, and boundaries.

In this episode, we cover:
- What the Enneagram actually measures and why it matters for leadership
- How to motivate different personality types without managing everyone the same way
- The hidden connection between burnout, perfectionism, and founder identity

Subscribe so you never miss an episode designed to help you lead with clarity and confidence.

Meet Ali Dunn: Ali is a leadership coach, speaker, and certified IEQ9 Enneagram facilitator who helps ambitious founders and executives unlock motivation, rewire their work mindset, and lead sustainable businesses. A former Bay Area sales executive, she mixes deep self-awareness with no-fluff tools that drive growth without the grind.

https://www.alidunn.com/
https://www.instagram.com/enneagrambyali/
https://www.linkedin.com/in/alidunncoach/

HOW I CAN SUPPORT YOU
🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/
📥 Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources
🥰 Connect with Kris: https://instagram.com/reddoorstory

LISTEN & SUBSCRIBE:
🧡 Apple: https://bit.ly/clickpodcastapple
💜 Spotify: https://bit.ly/clickpodcastspotify
🎥 YouTube: https://bit.ly/clickpodcastyoutube

#StoryBrand #BrandMessaging #WebsiteMarketing #FromClicktoClient #Enneagram #LeadershipCoaching #FounderLife #RedDoorDesigns #KrisJones

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Ever freeze up when someone asks, "What do you do?" 

You're not alone. 82% of coaches fail in their first year, not because they lack talent, but because nobody understands their message. In this episode, I'm breaking down the StoryBrand Soundbite Strategy that transformed my business and hundreds of my clients' businesses.

• Why your current messaging is creating invisible rejection that's silently costing you clients

• The five soundbites that spell PEACE and how they make the right people stop and say, "That's exactly what I need"

• The #1 messaging mistake most coaches make (and the simple fix that changes everything)

Stop explaining what you do and start attracting clients who already get it. Hit subscribe and listen now!

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Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Connect with Kris

https://instagram.com/reddoorstory

https://facebook.com/reddoorportland

https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Are you really good at what you do but still feel invisible online? If clients can't see you, they can't hire you. I sat down with Christine Blosdale, the Expert Authority Coach, to talk about why so many talented coaches and consultants stay hidden and what to do about it.

- The one mindset shift that keeps brilliant experts stuck in the shadows (and how to break free)

- Why podcast guesting may be the most underrated strategy for building your personal brand and expert authority

- The website mistakes that silently push potential clients away and the simple fixes that build instant trust

If you're tired of being the best-kept secret in your industry, this episode will show you how to step into the spotlight and start attracting the clients you deserve. Hit subscribe and listen now!

In this episode:

00:00 If You're Not Seen, You're Not Hired

03:45 From Hollywood to Expert Authority Coach

07:30 The Bottle Effect: Why You Can't See Your Own Genius

09:30 How One Client Went from Hidden to Global Brand

17:00 Mining for Gold: Finding the Gems in Your Story

21:30 Why Writing a Book Builds Instant Authority

34:00 Podcast Guesting: The Free Visibility Strategy

38:45 3 Website Mistakes That Push Clients Away

Meet Christine Blosdale

Christine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast.

With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field.

A former content creator for powerhouses like America Online and Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective.

She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion.

Official Website http://www.ExpertAuthorityCoach.com

Link to buy book The Social Media and Branding Survival Guide https://amzn.to/4plmQl3

Claim your FREE Expert Authority Quiz and Call with Christine https://bookme.name/CHRISTINE/free-expert-authority-call

LinkedIn https://www.linkedin.com/in/christine-blosdale-579697168/

TikTok https://www.tiktok.com/@christineblosdale.com

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Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

IG: https://instagram.com/reddoorstory

FB: https://facebook.com/reddoorportland

LI: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Are you secretly embarrassed to send people to your website? You're not alone. Most service providers know their site isn't working, but they don't know how to fix it. 

In this conversation with Gabe Flores on the Shades of Entrepreneurship podcast, I share the storytelling secrets from my new book, From Click to Client.

What You'll Learn:

✅ The biggest mistake that makes potential clients click away (hint: you're probably the hero when you should be the guide)

✅ My 4-step system to transform your website from digital brochure to 24/7 sales machine

✅ Simple, story-driven design principles anyone can implement, no design skills required

Your website should be your top salesperson, not a source of shame. Hit subscribe for more no-fluff strategies to attract dream clients!

Connect with Gabe Flores - The Shades of Entrepreneurship Podcast

Website: https://www.theshadesofe.com/

Instagram: https://instagram.com/theshadesofe

Facebook: https://facebook.com/theshadesofe

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Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Connect with Kris

https://instagram.com/reddoorstory

https://facebook.com/reddoorportland

https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Ever feel like you're too close to your own business to see what makes you truly special?

I sat down with Kanika Vasudeva, an Akashic Records expert who helps coaches shortcut their way to consistent $10-15K months. What she shared about money, purpose, and self-worth completely shifted my perspective.

• Your deepest gifts often feel "too easy" to recognize as valuable, which is exactly why you need an outside perspective to see your true genius.

• Money is a frequency of exchange, and when you undercharge, you're actually blocking your client's ability to receive the transformation they need.

• Your job as a coach isn't to chase clients but to become the lighthouse that draws the right people to you through clarity and confidence.

Kanika also shared her powerful personal story of loss and how it led her to discover her life's purpose. If you've been struggling to articulate your value or feel stuck around pricing, this conversation will light the way forward.

Hit subscribe and listen now to discover how to step into your purpose and attract clients effortlessly.

Meet Kanika Vasudeva

Kanika Vasudeva is an Energy Expansion Mentor who helps visionary leaders, coaches, and entrepreneurs expand their wealth, visibility, and impact without sacrificing joy, relationships, or energy.

Through energetic clearing, intuitive coaching, and practical integration, she helps clients release hidden blocks, expand their capacity to receive, and step into lasting confidence and abundance.

Her clients create consistent results: more income, recognition, and freedom, because they don’t just shift temporarily, they embody their next level.

Website: https://artoflifecenter.com/

Instagram: https://www.instagram.com/kanikaenergycoach/

LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/

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Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Connect with Kris

https://instagram.com/reddoorstory

https://facebook.com/reddoorportland

https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Ever finish a discovery call feeling great, only to hear "let me think about it" and then... crickets? 

Most coaches and consultants lose clients on these calls because nobody taught them a structure that makes it easy for people to say yes.

I'm sharing the exact 9-step framework I use to close 80% of my discovery calls. No pushing. No convincing. No awkward sales tactics.

✅ Learn how to take control of the call in the first 60 seconds so prospects feel guided, not pitched.

✅ Discover the "slingshot" technique that helps clients sell themselves on working with you.

✅ Find out what to say when someone tells you they "need to think about it" so you never get ghosted again.

This story-driven approach positions you as the guide, not the salesperson. The right clients say yes with confidence, and the wrong ones filter themselves out.

Hit subscribe and learn how to stop chasing and start closing.

HOW I CAN SUPPORT YOU

🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜 Spotify: https://bit.ly/clickpodcastspotify

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

What if growing your business didn’t require posting every day or fighting algorithms, and visibility actually came from real relationships instead of endless content creation?

In this episode, I sit down with Kylie Kelly, a business strategist who helps female founders build momentum and visibility without relying on social media. We talk honestly about burnout, capacity, and why relationship-based marketing works faster and feels better than chasing platforms that demand constant output.

Kylie breaks down how summits, bundles, podcast guesting, and strategic collaborations can replace daily posting while still building trust, authority, and demand. If social media feels heavy, inconsistent, or like it’s stealing your time without giving much back, this conversation opens the door to smarter, more sustainable ways to grow.

✅ How to build visibility without posting daily or playing the algorithm game

✅ Why relationship-based strategies create trust and momentum faster

✅ How to choose marketing approaches that match your energy and real life capacity

If you’re ready to simplify your marketing and grow without burnout, listen to Episode 61 of the From Click to Client Podcast and subscribe for more honest, practical conversations like this.

Meet Kylie Kelly

Kylie helps online coaches, course creators & service providers grow and monetize their audience - without the constant hustle of social media. After building her own email list from zero to 7,000+ engaged subscribers using simple, relationship-driven strategies, she now teaches others to do the same. As the host of The Email Growth Show and creator of top online events, Kylie is known for making audience growth feel effortless, fun, and wildly effective. Through her programs, she empowers online business owners to turn subscribers into buyers, build genuine connections, and create a business that thrives on its own terms. 

Website: https://kyliekelly.com

Instagram: https://www.instagram.com/_kylie_kelly_/

How I Grew My Email List by 1,100+ & Turned It Into $25K in Revenue - Free Case Study

https://kyliekelly.com/inside

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜 Spotify: https://bit.ly/clickpodcastspotify