From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Your brand story might be hiding in the part of your life you've been afraid to talk about. Forbes 30 Under 30 internet safety expert Fareedah Shaheed shares how owning her personal story changed her business and how to use storytelling and personal branding without oversharing. You'll also hear what to consider before you post your kids online.

Check out the full episode page: https://go.reddoorstories.com/brand-story-youre-afraid-to-tell

Meet Fareedah Shaheed

After being groomed online as a child, Fareedah Shaheed made it her mission to help parents protect their children from online predators. Today, she's a Forbes 30 Under 30 Internet Safety Expert known for her signature SAFE Method, which makes digital safety easy and accessible in the age of AI. She has also been named a LinkedIn Top Voice in Cybersecurity.

Website: https://www.cyberfareedah.com

LinkedIn: https://www.linkedin.com/in/fareedahshaheed

Instagram: https://www.instagram.com/cyberfareedah

YouTube: https://www.youtube.com/@cyberfareedah

TikTok: https://www.tiktok.com/@cyberfareedah

Protect Kids Online Membership: 

https://www.skool.com/protect-kids-online-membership-4029/about

Protect Kids Online Resource Library: https://sekuva.mykajabi.com/get-your-internet-safety-resource-library

Connect with Kris

Find out exactly where you're losing potential clients with the Client Attraction Scorecard: https://www.reddoorstories.com/free-resources

Book a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-call

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Avoid marketing burnout by doing less, and doing it better. In this Q&A, Jaime Smoody asks me the two questions I hear on nearly every call. You'll learn how to pick the two marketing activities that fit you, what organic reach on social media really looks like, and why you don't have to pick a niche to grow.

Check out the full episode page:

https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-call

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Meet Jaime Smoody

Jaime Smoody is the founder of Feeling Golden Services, where she helps entrepreneurs and coaches get their message heard and their back end handled. She produces podcasts for business owners who want a consistent show without it taking over their week, builds GoHighLevel systems that keep leads and clients moving smoothly, and created the Adaptive Quiz Funnel. A former teacher based in Mesa, Arizona, Jaime brings calm, clear direction to every build so her clients can focus on showing up and leading.

Podcast Production Health Check: https://feelinggoldenservices.com/podcastcheck

Instagram: https://www.instagram.com/jaime_smoody

Facebook: https://www.facebook.com/feelinggoldenservices

Want to get more clients without spending your life posting on social media? Kate Kordsmeier built a multiple-six-figure business doing exactly that.

She shares the lead generation strategies she uses instead, including guest podcasting, partnerships, email marketing, search, and paid ads. Plus, how to help Google and AI tools like ChatGPT recommend you.

Check out the full episode page: 

https://www.reddoorstories.com/get-more-clients-without-social-media

Meet Kate Kordsmeier

Kate Kordsmeier is a certified Life and Business Coach and founder of Success with Soul, with over a decade of experience helping thousands of entrepreneurs build profitable, sustainable, soul-led businesses without burning out. A staunch advocate for justice and dismantling the Patriarchy, Kate helps her clients grow through SEO, funnels, and feminist systems. Her focus is sustainable growth without social media.

Website + free 4-day challenge: https://successwithsoul.co

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Growth Gameplan Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Courses are dead, and Jess Webber knows what actually gets more clients instead. In this episode, Jess explains how a short, well-built challenge delivers a real outcome, earns trust fast, and ends in an invitation rather than a pitch. You'll hear the framework she uses, the length that works best, and the numbers behind who actually converts.

Check out the full episode page: https://www.reddoorstories.com/courses-are-dead-what-clients-want

Meet Jess Webber

Jess Webber is a keynote speaker, clarity architect, and curriculum designer who helps entrepreneurs and coaches turn their scattered expertise into frameworks people can actually follow. She's the host of the Big Ideas Made Simple podcast and the curriculum architect behind I Love Coaching Co., where she's built and refined challenge and membership models used to convert cold audiences into paying clients. With a background in education and franchise operations, Jess specializes in taking someone's brilliant, overwhelming IP and building the clearest, fastest path from where they are to where they want to be.

Jess is also hosting Lead Magnets Made Simple, a workshop on building a lead magnet quickly to grow your list. Proceeds support her son's cardiac team.Lead Magnets Made Simple: https://jesswebber.com/leadmagnets  

Website: https://jesswebber.com

I Love Coaching Co.: https://ilovecoachingco.com

LinkedIn: https://www.linkedin.com/in/thejesswebber

Instagram: https://instagram.com/thejesswebber

Facebook: https://facebook.com/thejesswebber

YouTube: https://www.youtube.com/channel/UCiZ1ik52IWwhqTdlJBpYf-g

Sellable Offer Scorecard: https://ilovecoachingco.com/scorecard

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Polished personal branding can be the exact thing keeping people from connecting with you, and Heather Sager has spent 1,500 stages learning why. She shares how she traded a corporate voice for the way she talks in real life, why resonance beats getting it right, and how message development works as a trainable skill rather than a personality trait.

Check out the full episode page:

https://www.reddoorstories.com/why-polished-brand-messaging-falls-flat

Meet Heather Sager

Heather Sager is a high performance coach for visionary and visible leaders. A former corporate executive turned entrepreneur with more than 1,500 stages behind her, she helps high achievers show up at the level of their brilliance. She hosts the Hint of Hustle podcast from her log cabin in Bend, Oregon.

Website: https://heathersager.com

Podcast: https://heathersager.com/podcast

Free Profitable Speaking Guide: https://heathersager.com/guide

Instagram: https://www.instagram.com/theheathersager

LinkedIn: https://www.linkedin.com/in/heathermsager

YouTube: https://www.youtube.com/c/HeatherSager

Facebook: https://www.facebook.com/theheathersager

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients:

https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call:

https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Your brand story is the one thing AI has to borrow, and Dr. J.J. Peterson knows why. He holds a PhD in communication and spent two decades inside StoryBrand, and he walks through the three sources of a point of view nobody can copy: the scars behind your best stories, the layers that make your brand story yours, and the research on joy.

Check out the full episode page:

https://www.reddoorstories.com/business-storytelling-ai-has-to-borrow

Meet Dr. J.J. Peterson

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message and grow their business. He holds a PhD in Communication, has spent 20 years practicing and teaching communication theory, and is an adjunct professor in the Master of Marketing program at Vanderbilt University's Owen School of Business. As Head of StoryBrand he traveled the world facilitating workshops and keynotes, and companies like Microsoft and Certified Angus Beef along with thought leaders like Amy Porterfield and Donald Miller have worked with him to clarify their message.

Website: https://drjjpeterson.com

Instagram: https://instagram.com/drjjpeterson

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

If you want to get more clients, start with the ones you keep turning away. Professional astrologer and business coach Katherine Wehler joins me to explain why the ideal client definition you were handed can quietly stall service business growth, and how to build a better one from the people already showing up for you.

Check out the full episode page:

https://www.reddoorstories.com/astrology-dream-clients

Katherine is offering listeners $100 off a one-to-one session with the code REDDOOR. Visit https://katherinewehler.com to redeem.

Meet Katherine Wehler

Katherine Wehler is a professional astrologer and new paradigm business coach who has been practicing and studying astrology since she was seven years old. She helps clients merge the mystical and the practical to create wealth, impact, and a legacy that outlasts them. She built a seven-figure business before turning thirty and has been featured in Bustle, The Daily Mail, and Yahoo.

Website: https://www.katherinewehler.com

Facebook: https://www.facebook.com/katherine.wehler

Instagram: https://instagram.com/katherine_wehler

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients:

https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Your best lead generation strategy might be the network you already have. David Homan, founder of Orchestrated Connecting, explains why the people who advocate for you when you are not in the room do more for your business growth strategy than any pitch, and how to make an ask specific enough for someone to act on.

Check out the full episode page: https://www.reddoorstories.com/build-a-community-that-markets-for-you

Meet David Homan

David Homan is the founder and CEO of Orchestrated Connecting, a global community of connectors, and of SOAR CONNECT, a startup built on the strength of authentic relationships. He hosts a podcast called Orchestrated, is an active classical composer, and is a proud father of two. From middle-class beginnings as the son of a college professor, he has built a network reaching into some of the most private circles in the world while holding to a code of purposeful community building.

Website: https://davidhoman.com 

LinkedIn: http://LinkedIn.com/in/davidrhoman

Instagram: https://instagram.com/the_connection_orchestrator

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Dream clients choose one coach over another because of brand messaging most coaches never name. Adam Roach, founder of I Love Coaching Co., explains why so much coach marketing sells the identity from your last career instead of the one that serves people now, and how naming your beliefs turns a crowded market into a clear choice.

Meet Adam Roach

I’m the founder of I Love Coaching Co., where I help established coaches move from uncertainty to ownership. Most of the coaches I work with have momentum, but growth feels heavier than it should. I guide them to simplify their model, increase leverage, and build to $360K and beyond without adding more hours or complexity. My focus is clarity over hype and ownership over hustle. I create environments where real conversations happen and clear decisions get made.Connect with Adam Roach: learn more about I Love Coaching Co. at ilovecoachingco.com

and follow him @adamrroach on Instagram.

Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources

or find me on Instagram @reddoorstory.

Personal branding starts with positioning, and it is the work most business owners skip. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream.

Connect with Charles Lee: grab Design Your Good Life at charlestlee.com and follow him @charlestlee on Instagram.

Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.