Delisi Friday shares how law firm owners can involve their entire team in personalized client gifting — turning it from a marketing task into a firm-wide culture of care. She breaks down how to create a simple system, track results, and inspire employees to build stronger client relationships that naturally lead to referrals.

00:00 – Empowering teams to create personal gifting systems

From Coffee to Cases with Delisi Friday helps small law firm attorneys grow referral-based practices by building real relationships and systems that last. Each episode gives practical advice to help lawyers strengthen client connections, motivate teams, and grow their firms without traditional marketing.

Delisi Friday shares how lawyers can uncover hidden referral opportunities that already exist in their daily lives — from neighbors and hairstylists to clients and family. She explains why people often forget what you do, how to remind them naturally, and how empowering your whole team to think this way can multiply your firm’s referrals.

00:00 – Introduction: Why hidden referral sources matter

From Coffee to Cases with Delisi Friday helps small law firm attorneys build referral-driven practices through real relationships and smart, repeatable systems. Each episode delivers practical advice to help you grow your firm sustainably without relying on ads or cold outreach.

Delisi Friday explains how law firm owners can evaluate whether their professional memberships and sponsorships are truly worth the time, energy, and money invested. She introduces a practical tool — Mendelow’s Matrix — to help firms assess influence and interest, make intentional decisions, and stop wasting marketing budgets on outdated commitments.

00:00 – Introduction: Reviewing yearly marketing decisions

From Coffee to Cases with Delisi Friday helps small law firm attorneys build referral-driven practices through meaningful relationships and smart, sustainable systems. Each episode offers actionable strategies that help lawyers attract the right clients, grow stronger teams, and create long-term business success.

Delisi Friday explains how law firm owners can evaluate whether their professional memberships and sponsorships are truly worth the time, energy, and money invested. She introduces a practical tool — Mendelow’s Matrix — to help firms assess influence and interest, make intentional decisions, and stop wasting marketing budgets on outdated commitments.

00:00 – Introduction: Reviewing yearly marketing decisions

From Coffee to Cases with Delisi Friday helps small law firm attorneys build referral-driven practices through meaningful relationships and smart, sustainable systems. Each episode offers actionable strategies that help lawyers attract the right clients, grow stronger teams, and create long-term business success.

In this episode of From Coffee to Cases, Delisi Friday, shares practical ways attorneys can use thoughtful gifting to deepen referral relationships. She explains why gifts don’t have to be expensive to be meaningful—what matters most is attention to detail and personal connection.

Delisi discusses creative gift ideas that stand out, from fun and practical Amazon finds to premium long-lasting items like Venus et Fleur roses. She also shares how to use everyday client and referral conversations to find the perfect gifting opportunities, and how including your staff in the process can make it even more genuine and consistent.

Whether you’re gifting to celebrate milestones, show appreciation, or simply stay top of mind, this episode breaks down how small gestures can lead to lasting relationships.

00:00 – Why gifting strengthens referral relationships

From Coffee to Cases helps small law firm attorneys grow their businesses through meaningful relationships and authentic referrals. Each episode provides real-world strategies for building trust, staying memorable, and creating a referral system that works—without relying on ads or cold outreach.

In this episode, Delisi Friday, shares how small law firm attorneys can turn surface-level professional connections into long-term referral partnerships. She explains why getting to know your referral partners as people—not just professionals—is the key to consistent, meaningful referrals.

Delisi offers practical, real-world strategies for attorneys who want to deepen relationships naturally, even if networking feels awkward. From thoughtful gifting and active listening to leveraging assistants and social media insights, she breaks down how to stay top of mind in a genuine way.

Whether you’re introverted or outgoing, this episode shows you how to connect personally and professionally—without feeling forced or phony.

00:00 – Why building personal connections strengthens referral relationships

From Coffee to Cases helps small law firm attorneys grow their businesses through real, relationship-based referral marketing. Each episode delivers honest, actionable advice on how to build meaningful connections, increase referrals, and create a steady flow of quality clients—without relying on ads, billboards, or gimmicks.

Episode Summary:

In this episode, referral marketing strategist Delisi Friday explains why regular check-ins are the secret weapon for building strong referral relationships. From simple follow-ups to creative ways of staying top of mind, she shares practical tactics that help lawyers move beyond transactional asks and create lasting partnerships that generate consistent cases.

Key Timestamps:

01:45 – Why check-ins are the foundation of referral marketing

About the Show:

From Coffee to Cases is hosted by Delisi Friday, founder of First Call Friday. The podcast helps small law firm attorneys stop begging for leads and start building thriving practices powered by referrals and real relationships. Each episode shares actionable strategies to help lawyers grow with confidence, clarity, and stronger partnerships.

Episode Summary:

Key Timestamps:

About the Show:

Episode Summary

Delisi also discusses low-cost ways to stay top of mind with your network, how to track case types so you’re always referring accurately, and why this system works even in small towns or competitive practice areas.

00:00 – Why a referral target list is essential for lawyers

About the Show

From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow.

In the premiere episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer, whether a solo practitioner or part of a larger firm, should focus on building a referral-based business. With over 20 years in the legal industry advising seven-, eight-, and nine-figure law firms, Delisi reveals how intentional referral marketing can provide stability, scalability, and long-term growth beyond the unpredictable nature of paid ads or SEO.

Delisi explains the mindset shift lawyers need to embrace, debunks myths about referrals, and outlines simple yet powerful strategies any lawyer can implement—even introverts who dread networking events. Whether you’re just starting your firm or looking to future-proof your practice, this episode will show you how to turn relationships into reliable case pipelines.

00:00 – Introduction to From Coffee to Cases

About the Show

From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow.