From Cologne to Canada: What We Learned Walking 10 Football Fields at Anuga

Phil and Kenny take the podcast on the road to Anuga, one of the world's largest food trade shows in Cologne, Germany. Recording their raw observations while navigating German parking lots and autobahns, they share what surprised them most: Bulgaria's emerging food innovation, the surprising absence of crowds at the Chinese pavilion, and how geopolitical tensions are reshaping international food trade.

The episode features candid conversations with Matt and Kim Lebeau from Lebeau Excel and Luca Felicetti from the fifth-generation Italian pasta maker. They discuss practical strategies for attending massive trade shows, the protein trend's different evolution in Europe versus North America, and why Canadian brands should consider looking east instead of south. Topics range from edible utensils and shelf-stable kombucha to the 106% tariff on Italian pasta and why Americans are apologizing for being American.

Our first take on Anuga Cologne. Kenny and I talk about what's happening in Cologne, and we catch up with Matt and Kim LeBeau, Luca Felicetti.

Thank you to Luca and the team at Felicetti for making us feel welcome in your lovely booth. If you're still at the show, head to Hall 10.2, B080

If you're not, head to https://www.felicetti.it/en

You can find Luca here: https://www.linkedin.com/in/luca-felicetti-b27b3a279/

Thanks to Matt and Kim for jumping in on the podcast - we love you guys. Check out Lebeau Excel here: https://lebeauexcel.com/

Thank you to Fieldagent Canada for sponsoring the podcast https://www.fieldagentcanada.com/