On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.

Key Takeaways:

(01:38) Shifting to raw, authentic content can engage audiences more effectively.

(03:05) Short-form video clips are essential for social media engagement.

(06:57) Thought leadership requires challenging the status quo.

(07:22) Small, creative initiatives in marketing can lead to big results.

(09:08) Starting a podcast can differentiate a business.

(12:50) Mastering AI prompts can improve tools like ChatGPT.

(15:23) Regular content audits keep websites relevant.

(17:21) Sonic branding helps build a strong podcast identity.

Resources Mentioned: 

Michelle Ngome | LinkedIn -

https://www.linkedin.com/in/mngome/

African American Marketing Association (AAMA) | LinkedIn -

https://www.linkedin.com/company/african-american-marketing-association/

African American Marketing Association | Website -

https://www.aa-ma.org/

Goldman Sachs | LinkedIn -

https://www.linkedin.com/company/goldman-sachs/

Goldman Sachs 10,000 Small Businesses | Website -

https://www.goldmansachs.com/

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