From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers

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Are you tired of pouring your heart and soul into Instagram, only to see minimal results in terms of sales and leads? 

Do you find yourself constantly posting, engaging, and scrolling without seeing any tangible growth in your business? 

If so, then episode 42 of Mompreneur Mastery is the game-changer you've been looking for. In this episode, we dive into simple yet powerful Instagram strategies tailored for busy moms who want to maximize engagement, attract leads, and ultimately drive more sales. 

By implementing the five key strategies discussed, you'll be able to transform your Instagram presence from a time-consuming chore into a strategic powerhouse that yields real results for your business.

Key Takeaways:
- Understanding the different types of engagement: inbound and outbound, and how to strategize both effectively.
- Harnessing the power of DMs to foster genuine connections, gather market research, and ultimately convert followers into leads or clients.
- The significant role of stories in building rapport, testing content ideas, and driving sales.
- Embracing a content strategy that aligns with your business goals and guides your audience through a journey from follower to paying client.

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Are you struggling to maintain your sense of identity while juggling the demands of motherhood and entrepreneurship?

Do you often feel guilty for wanting personal fulfillment and joy outside of being a mom?

If so, you're not alone, and in this episode, we've got you covered! Shelley and Sydney dive deep into the challenges of balancing motherhood with personal goals, offering practical advice and empowering insights that will leave you feeling inspired and supported.

Takeaways from this episode:
- It's okay to ask for help and understand the "how" of asking for it without feeling shame or guilt.
- By creating a daily schedule and identifying pockets of time for self-care or work tasks, you can increase productivity and confidence.
- Understanding intentional self-care tailored to your individual needs can lead to a replenished energy and a more balanced life.
- Limiting daily priorities to 3 to 5 tasks can help avoid feeling overwhelmed and inadequate.
- Pursuing personal fulfillment can enhance your parenting and set a positive example for your children.

MENTIONED IN THIS EPISODE:

7 Ways to Fulfill Your Goals & be a GREAT Mom Too

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Join Shelley's Facebook group: Moms With Purpose

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Feeling lost in the world of web design?  We've got you covered!  

I talk with webiste designer Melissa McKenzie, who dives deep into the power of strategic website design, showing you how to craft a website that not only looks good, but also converts visitors into customers.

In this episode, you'll learn:

• The difference between strategic website design and plain old website design: It's more than just aesthetics, mama bosses! Discover the secret weapon Melissa uses to craft websites that resonate with your audience and drive sales. (hint: it involves psychology!)
• Why DIY website templates might be holding you back: Learn about Melissa's incredible Squarespace website templates, designed with a strategic foundation to help you build a website that works for you.
• How a strategic website can help you break free from the feast-or-famine cycle: Imagine a website that works 24/7 to generate leads and attract new clients, even while you're busy running your business and watching your kids

Bonus! Melissa is offering FREE matching Instagram templates to Mompreneur Mastery listeners who snag one of her SquareSpace templates!  Plus, I'm adding an exclusive bonus - my "Carousels That Sell" template pack, featuring 7 carousel templates that generated over 20k in sales - to the mix!

MENTIONED IN THIS EPISODE:

Get your strategized and stunning SquareSpace template here and use code FREESOCIAL at checkout to get free Instagram templates AND Carousels that Sell

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Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you struggling to juggle the financial side of your business with the demands of being a mom? Or maybe you're looking for ways to achieve a better work-life balance while still building a successful business from home? 

In this episode of Mompreneur Mastery, we dig deep into the world of entrepreneurship with the incredible Courtney Martin, owner of Quadrant Bookkeeping. 

We cover everything from the challenges and rewards of being a mom entrepreneur to the key steps for effective bookkeeping and how to avoid common mistakes.

Here are some key takeaways from this empowering conversation:

- Set aside specific time each month for bookkeeping, following the three major steps: categorizing, reconciling, and analyzing.

- Importance of open communication about money and seeking personalized assistance in areas like bookkeeping, to avoid costly mistakes and provide peace of mind for your business's financial health.

- Overcome the stigma and shame around discussing money by creating a supportive, open environment where you can share experiences and learn from others.

- Utilize personalized resources and tools to streamline your bookkeeping process and avoid unnecessary expenses while choosing suitable software for your specific business needs.

MENTIONED IN THIS EPISODE:

Follow Courtney on Instagram!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you tired of pouring your heart and soul into Instagram content only to feel like the algorithm is working against you? 

Do you struggle to get the results you want from your posts, despite putting in so much effort? 

In this episode of Mompreneur Mastery, I dive into the ins and outs of the infamous Instagram algorithm and how you can strategically optimize your content to get the reach, engagement, and leads you desire for your business. 

As a busy mom and business owner, I understand the frustration of feeling like your efforts are not paying off. That's why I've broken down the algorithm to help you make the most of your Instagram marketing efforts.

Key Takeaways:

• Understanding how the Instagram algorithm works and how to optimize your content for it.
• Utilizing peak active hours and engagement metrics to maximize post visibility and reach.
• Focusing on generating comments to foster connections with your audience and increase post visibility.
• The importance of creating content that resonates with your target audience to attract qualified leads.

MENTIONED IN THIS EPISODE:

Metricool (affiliate link)

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you struggling to convert your Instagram followers into clients? 
Wondering why engagement seems to elude you despite your efforts? 

In this episode of Mompreneur Mastery I talk with lead generation expert Amber Hansel dive deep into the world of buyer types and how they impact your engagement strategy. We discuss the crucial role of relationship-building in turning followers into loyal clients and share valuable insights on catering to different buyer personalities.

In this episode, you'll learn:

- The importance of giving more engagement than you expect to receive and how it can significantly impact your Instagram strategy.

- The concept of different buyer types - from the assertive "driver" to the analytical "amiable" - and how understanding these personas can revolutionize your approach to potential clients.

- Strategies for tailoring your content and engagement based on buyer types, increasing your chances of converting followers into leads.

Get ready to say goodbye to ineffective engagement strategies and hello to a personalized, relationship-focused approach that will turn your followers into raving clients. This episode is a game-changer for any mompreneur looking to maximize their impact on Instagram!

MENTIONED IN THIS EPISODE:

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

2 game-changing updates associated with Instagram carousels that all busy mompreneiurs need to be aware of. 

These changes have the potential to transform the way we reach and connect with our audience, ultimately impacting our business goals. 

By aligning our content strategy with these developments, we can leverage carousels effectively to maximize engagement and propel growth on Instagram, all while maintaining our precious work-life balance as moms.

Key Takeaways:

- Carousels now being featured in the Reels feed present a valuable opportunity to expand our reach and unlock new possibilities for growth on the platform.

- The shift in user preference towards carousels with minimal text underscores the importance of crafting concise, impactful content to drive engagement and action.

- Understanding that many Instagram changes stem from user behaviors rather than the algorithm emphasizes the significance of nurturing genuine connections with our audience to sustain engagement during fluctuations.

MENTIONED IN THIS EPISODE:

Ep 16: Are Instagram Hashtags Dead?

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Do you ever feel like your inner voice is holding you back? 

Or that you just don’t have the time or ability to be a successful mompreneur?

As a mompreneur, I’ve experienced my fair share of moments where self-doubt crept in as I balanced business endeavors and parenting.

But here’s the thing: mindset work is crucial. It affects our beliefs, our actions, and ultimately our success.

In this episode of Mompreneur Mastery, Paige Figueroa and I delve deep into the significance of mindset work, the impact of positive thinking on our actions and outcomes, the role of community support, and the benefits of finding a mentor in the context of entrepreneurship, particularly for moms.

MENTIONED IN THIS EPISODE

From Passion to Profit Masterclass

Follow Paige on Instagram

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Have you ever wondered how you can possibly show up in Instagram Stories consistently when you're balancing a million other things as a mompreneur?

Or what you should even be talking about in Instagram Stories to begin with?

In episode 34 of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms that is exactly what I lay out for you. Your most engaged followers hang out in Stories, so you need to be engaging and connecting with them there so that they turn into leads for your online business.

Stories are an incredibly powerful feature of Instagram for fostering a deeper connection with followers and showing them who you are and why you're the best person to help them.

Listen to this episode to find out the best tips for mompreneurs to stay consistent so they can use Stories to their full potential and get more leads, and what they should be posting there in the first place.

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

The #1 question I get asked: "what the heck should I be posting on Instagram for my online business?!"

You want topics that will resonate with your target audience, so that they not only stop the scroll to actually read it, but engage with it.

That engagement is what's going to increase your reach so that more eyes are on your content, AND nurture your followers into leads so that you can convert them into paying clients.

Get the #1 thing you need to keep in mind to make sure your content topics get you that engagement in this episode of Mompreneur Mastery.

Key takeaways from this episode:

- Planning and batching content can save time and reduce stress for mompreneurs, allowing them to maintain a consistent online presence.

- Choosing the right post topics on Instagram is crucial for converting users to followers and nurturing leads.

- Content must be specific, valuable, and relatable to the target audience to effectively grow the business on Instagram.

- The "What the Heck to Post Content Map" scheduled for launch aims to streamline the content creation process for busy mompreneurs, providing tailored post topics and calls to action to boost engagement and lead generation.

Get on the "What The Heck to Post Content Map" Waitlist!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!