From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers

From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers

By Sydney OBrien | Content Marketing Strategist for Service-Based SolopreneursBusinessEntrepreneurshipMarketing
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From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers episodes

  • Why Instagram Carousels Are Beating Reels for Sales (No Dancing Required!)

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    Are you spending way too much time on Reels, only to hear crickets? 😬

    I’ve been there! In today’s episode, we’re flipping the script and talking about why carousels are now stealing the spotlight—and how they can help you grow your business without the stress (or needing to be on camera 24/7).

    Instagram just rolled out some juicy updates that make carousels more powerful than ever, and I’m going to show you exactly how to use them to boost engagement and sales.

    If you’re a busy mompreneur juggling kids, clients, and all the things, carousels might just be the answer to creating high-performing content—messy bun and all. ✨

    We’ll break down why carousels are perfect for storytelling, how you can create compelling, bite-sized slides, and what these new Instagram features mean for your sales strategy

    MENTIONED IN THIS EPISODE

    Carousels That Sell Templates: My newly upgraded, proven, easy-to-use templates that help you create carousels designed to convert. Normally $37, but grab them now for $17 before 10/24/24!

     Follow me on Instagram @socially.yours.strategist and tag me in your carousels for a shoutout!

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    16 min
  • Transform Instagram Followers into Clients with Social Proof

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    Ever bought something because your friend couldn’t stop raving about it? Or maybe you’ve noticed yourself scrolling through Instagram, and suddenly, that product everyone’s talking about is in your cart? 🙋‍♀️ 

    Social proof is the magic behind those purchases, and it can be a game-changer for your Instagram strategy too. Today, we're diving into how social proof can help turn your followers into clients with ease.

    In this episode, we’re breaking down exactly what social proof is, why it works so well, and how you can easily use it to boost sales without adding extra stress to your already packed mompreneur life.

    MENTIONED IN THIS EPISODE:

    Grab Carousels That Sell for only $27

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    16 min
  • How I’m Rebuilding My Instagram After a Summer Off (and How You Can Too)

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    Have you ever let Instagram slip through the cracks because, let’s face it, life happens? Maybe between soccer practice, piles of laundry, and trying to keep your sanity intact, your account went a little silent? Yeah, me too.

    In this episode of Mompreneur Mastery, we’re tackling the very real struggle of reviving your Instagram after it’s been collecting dust for a bit. Whether it’s been weeks or months, I’ve got you covered with a no-BS, doable strategy to bring it back to life—without losing your mind in the process.

    MENTIONED IN THIS EPISODE:

    Post With Purpose Memebership

    Find & Fix The Gaps In Your Instagram Strategy Quiz

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    17 min
  • How to Turn Your Instagram Followers into Black Friday Buyers

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    Are you already feeling overwhelmed thinking about your Black Friday sale?

     Wondering how you’re going to balance it all—holiday madness, sick kids, and still getting sales without stressing over last-minute Instagram posts?

    In this episode of Mompreneur Mastery, I’m sharing exactly how to plan your Instagram content so you can nurture your followers ahead of time and have them ready to buy when Black Friday rolls around.

    I’ll walk you through my five-step strategy that makes sure your audience is engaged, connected, and ready to trust your offer by the time you promote it. 

    No more scrambling or hearing crickets when you post—it’s all about preparation, connection, and making sales without the stress!

    MENTIONED IN THIS EPISODE

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    15 min
  • The Instagram DM strategy that got me a 50% sale conversion rate

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    Ever gotten one of those cold DMs that made you cringe? Maybe you’ve even sent one and felt totally awkward afterward. In this episode of Mompreneur Mastery, I share how I turned the dreaded DM into my most powerful sales tool—without feeling sleazy.

    I walks you through my 50% DM conversion strategy, which focuses on authentic, one-on-one conversations that build trust and lead to real sales.

    Tune in to learn how you can start turning casual chats into paying clients—using DMs as a connection-building tool that actually works. Get ready for practical tips, heartfelt advice, and a strategy designed to help busy mompreneurs like you sell with heart!

    MENTIONED IN THIS EPISODE:

    Grab the Cringeless DM Strategy Training for $27

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    11 min
  • Does Your Instagram Content Have A Goal?

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    Are you just throwing posts up on Instagram and hoping for the best? 🚫

    In today’s episode, we’re diving into how to give every Instagram post a purpose so it actually works for your business. Whether you’re trying to build trust, drive traffic, or close sales, it all starts with a clear strategy. 🙌

    If Instagram feels like one more thing to check off your to-do list with no results, this episode is for you! Tune in to learn:

    • Why setting a goal for each post is key to seeing results
    • How posting with a purpose can actually save you time and stress
    • The 5-step Instagram strategy that turns posts into profit

    MENTIONED IN THIS EPISODE

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    12 min
  • Creating a Content Schedule that WORKS for Mompreneurs

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    Do you ever feel like there’s just not enough time in the day to even think about posting on Instagram, let alone plan it out? 

    Or maybe you’ve tried to get a content schedule going, but the idea of sitting down and doing it makes you want to run the other way? 

    You’re not alone, and I totally get it!

    In today’s episode of Mompreneur Mastery, I’m talking all about creating a content schedule for Instagram that actually leads to sales (without driving you completely insane).

    As a busy mompreneur myself, I know what it’s like to try and fit business tasks into the "mom cracks" of the day. That’s why I’m breaking down how you can make a content plan that works for you—even when it feels impossible.

    Join My Free 5-Day Challenge! Ready to step up your Instagram game? Join me for the 5 Steps to Instagram Sales Challenge starting on September 16th. It’s free, and each day we’ll dive into a new step in the strategy to help you get results (no fluff, I promise!). You’ll also get a simple daily action step to keep you on track. Sign up here before September 13th!

    MENTIONED IN THIS EPISODE:

    Find & Fix The Gaps In Your Instagram Strategy

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    20 min
  • Why You Aren’t Getting Sales On Instagram (& How To Fix It)

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    Frustrated with all the time you're spending on Instagram without seeing the sales you want? You're not alone, and it's time to fix that!

    In this episode of Mompreneur Mastery, I dive into why your Instagram strategy might not be converting followers into customers and what you can do to turn things around. 

    We'll cover three essential elements you need to focus on: building genuine connections, talking about your offers without feeling sales-y, and establishing trust with your audience. 

    Plus, stick around to hear about my upcoming 5-Day Instagram Strategy Challenge that will help you get real results, even if you're short on time.

    Key Points:

    1. Connection with Your Audience (2:45)
      • Building a loyal audience starts with genuine connections. Share your personality and make your content relatable to your specific target audience.
      • Remember, people buy from people they trust and connect with. Be real and show the human side of your business.

    2. Talking About Your Offers (9:12)
      • Don’t shy away from promoting what you offer! You don’t have to be pushy—just clear. Make sure your audience knows what you do and how you can help them.
      • Seed your offers in your content and stories regularly so that when it’s time to sell, your audience is already familiar with what you provide.

    3. Building Trust and Authority (15:32)
      • Trust is critical, especially when selling to strangers online. Share case studies, testimonials, and social proof to show that your offers deliver results.
      • Highlight your unique selling proposition that resonates with your target audience and sets you apart in your industry.


    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    19 min
  • 3 Time Saving Instagram Tips for Busy Mompreneurs (while still making money)

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    Do you find yourself spending hours creating content that doesn’t seem to drive the sales you want? 

    Is managing your Instagram strategy taking valuable time away from your family and business? 

    In this episode, I’m sharing my top three time-saving tips that will help you streamline your Instagram marketing strategy without sacrificing sales. These tips are perfect for busy moms who want to work smarter, not harder.

    As a mom of three and a business owner, I understand the challenges of juggling family and a successful business without childcare. That’s why I’ve spent years refining strategies that allow me to maximize my Instagram efforts in minimal time. Join me as I walk you through actionable steps that will save you time and stress, so you can focus on what matters most.

    Timestamps & Key Takeaways:

    • [02:14] – Plan Ahead for Your Content: Discover why having a content plan is the ultimate time-saver and how it supports your overall business goals.
    • [08:47] – Regularly Check Your Insights: Learn the importance of using your Instagram data to make informed decisions that enhance your strategy.
    • [14:32] – Schedule and Automate: Explore tools like Metricool to schedule posts, automate tasks, and free up your time.
    • [19:08] – The Power of Consistency: Understand how consistent posting builds trust and drives sales without consuming your time.
    • [23:45] – Quiz & Next Steps: Take my free quiz to identify gaps in your Instagram strategy and ensure you’re focusing on the right areas to boost your sales.

    MENTIONED IN THIS EPISODE:

    Find & Fix the Gaps In Your Instagram Strategy Quiz

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    21 min
  • Why NOW is Time to Start Your Instagram Strategy

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    It's been a wild summer, and if your family was anything like mine, you probably felt the chaos too. 

    But now that summer is winding down and routines are back in place, it's the perfect time to refocus on your Instagram strategy. In this episode, I'm diving into why now is the absolute best time to nail down a solid Instagram strategy that will set you up for success to make sure your Instagram efforts are actually paying off. I've got you covered with actionable tips and a clear plan.

    We’ll walk through the five essential steps of a successful Instagram strategy—everything from attracting the right followers to turning that engagement into real, meaningful connections that lead to trust and sales. 

    Whether you're already implementing some of these strategies or starting from scratch, you’ll leave this episode with a better understanding of how to maximize your Instagram presence and ultimately boost your business. 

    Episode Highlights:

    • [00:02:15] Summer chaos recap and why routines are essential for productivity.
    • [00:05:45] The shift in Instagram engagement post-summer and why now is the best time to plan your strategy.
    • [00:10:30] Overview of the 5-step Instagram strategy for boosting sales.
    • [00:15:20] Deep dive into the importance of building trust and connection on Instagram.
    • [00:21:00] How to use the free quiz to identify and close gaps in your current Instagram strategy.

    LINKS

    Find & Fix The Gaps In Your Instagram Strategy free quiz

    Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


    Music courtesy of Pixabay

    Mentioned in this episode:

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

    Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

    14 min

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