In this CPQ Podcast episode, Frank Sohn sits down with Nils Olsson, Chief Strategy, Product, and Customer Officer at Tacton, to discuss how Tacton is evolving beyond traditional CPQ into a broader platform for configurable products.

Nils shares his unique perspective as a former Tacton customer who joined the company in 2015, and explains why staying close to manufacturing customers—through regular conversations across North America, Europe, and Japan—is central to Tacton's strategy. He outlines why 2026 will be a transformative year, with new offerings planned not only for CPQ, but also for engineering, order fulfillment, and services.

The conversation also explores how customers are responding to Tacton's recent acquisitions of Variantum and Serenytics, and where AI is delivering real value today. Rather than replacing core CPQ logic, AI is primarily being used to support product modeling, helping customers turn unstructured data into usable configuration knowledge faster and with less effort.

Additional topics include hybrid sales models in manufacturing, the shift from ETO to CTO, and why trust, security, and enterprise certifications matter more than ever.

Topics covered:

• The shift from CPQ to end-to-end configurability

• AI adoption in real-world CPQ projects

• Manufacturing sales and automation trends

• What's next for Tacton in 2026

A must-listen for anyone tracking the future of CPQ, configurable products, and manufacturing transformation.

🔗 Learn more about Tacton at https://www.tacton.com/

📬 Contact Nils on LinkedIn https://www.linkedin.com/in/nils-olsson-400715/