For centuries, witches have cast their spell on our imaginations and enchanted our stories.

Throughout folklore and pop culture, some pointed-hat witches have established their unforgettable characters, both evil and good, from the Wicked Witch of the West, in the 1939 “Wizard of Oz” film, and Hermione Granger in the “Harry Potter” series.

So, why are witches so popular? And why can’t pop culture seem to get enough?

Coming up Friday at 9 a.m., MPR News host Jacob Aloi, reporter Alex V. Cipolle and editor Max Sparber spend an hour exploring witches across history and culture. With their guests, the MPR News arts team will talk about the witches in one of Shakespeare’s best-known plays, as well as witches in TV, film, music and books.