Imagine channeling the fierce determination of an aspiring actress into the plumbing industry. That's the awe-inspiring journey of Allie Perez, the spirited CMO of George Plumbing, who joins us to share her incredible story. Allie's transition from drama at NYU to becoming a powerhouse in trades is not just about career change—it's about reshaping perceptions and proving that women can excel in non-traditional careers. Her experiences, fueled by a mix of resilience and a bit of defiance, offer fresh insights into embracing life's unexpected twists and the profound impact of mentorship and family values.

Allie's story is a testament to the power of a growth mindset and the importance of surrounding oneself with supportive individuals who encourage potential. Her reflections on early career struggles highlight the pivotal influence of family and mentors in recognizing untapped skills, and the rewarding journey of building Texas Women in Trades. The mission? To significantly increase female representation in trades, inspiring confidence and offering new paths to high school seniors and those considering alternative career options. Allie's approach is nothing short of transformative, leveraging outreach and skill-building sessions to empower women and girls.

As we explore the evolving landscape of marketing and workforce development, Allie shares her strategies for connecting marketing with trades professionals, including the rise of digital marketing and AI. Her commitment to nurturing talent through internship programs and events like the Texas Construction Careers Initiative highlights her passion for creating opportunities for young people. By sharing engaging stories and practical advice, Allie encourages a collaborative effort to reshape the narrative around trades, fostering a future where everyone has the opportunity to thrive. Join us for an episode that's both inspiring and empowering, as we celebrate the potential for growth and change in the trades industry.

Connect with Allie:
https://www.linkedin.com/in/allie-perez-3ba25720/
https://www.facebook.com/TexasWomenInTrades
https://texaswomenintrades.org/

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