In this episode, we speak with Steven Francis, CEO and founder of Franchising Made Easy, about how farmers can move beyond production to become successful agripreneurs. Francis shares practical strategies for adding value to farm produce, diversifying crops, and accessing both local and export markets.

He explains how farmers can see themselves as CEOs of their own farms, adopt an entrepreneurial mindset, and identify opportunities for fast-moving crops to strengthen cash flow. Listeners will gain insight into using market information and pricing tools, building farm management and technical skills, and preparing produce for premium markets through effective branding.