The Promotable SDR Podcast

From Fear of Rejection to Embracing the Process


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Summary   Kyler Lada shares his journey from SDR to AE and provides insights and tips for success in the sales industry. He emphasizes the importance of attitude, being relaxed and conversational in cold calls, and treating sales as a consultative process. Kyler also discusses how he handled rejection and the mindset shift he made to focus on the number of nos it takes to get to a yes. He shares his preparation process for promotion, including listening to calls of AEs and asking questions to understand the sales process better.    Chapters   00:00 - Introduction and Background 01:47 - Top Tips for Cold Calling 04:09 - Motivation and Mindset 06:27 - Gamifying the Sales Process 08:27- Falling in Love with the Journey 11:07- Preparing for Promotion 15:28- Speeding Up the Promotion Process   Takeaways
  • Maintain a relaxed and conversational attitude in cold calls to increase the likelihood of engagement.
  • Shift your mindset from fearing rejection to understanding that it is a normal part of sales and that a certain number of rejections will lead to a yes.
  • Prepare for promotion by listening to calls of AEs and asking questions to deepen your understanding of the sales process.
  • Sell yourself to clients, peers, and leadership by taking initiative, having open communication, and demonstrating your willingness to go above and beyond.
  • Focus on the journey and push yourself to see how far you can go, rather than setting limits on your potential.
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The Promotable SDR PodcastBy Nick Bontrager

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