From Fear to Focus

This episode is about trusting your vision and building something that lasts. I’m joined by Jess from Heritage Brand, and from the second I walked into her incredible Weatherford storefront, I knew we were kindred spirits. Leather, crystals, artistry, and handmade craftsmanship, it felt like stepping into a dream world.

Jess shares the journey behind building Heritage Brand, moving their entire business from Oregon to Texas, and staying true to their creative vision in a world full of copycats and trends. We talk about taking risks, working with family, raising a daughter inside the business, and why focusing on innovation matters more than chasing the noise.

We also dive into the power of authentic branding, building meaningful customer experiences, and the exciting next chapter for Heritage Brand in the Stockyards. If you’re building a business, chasing a dream, or trying to create something meaningful, this episode is full of honesty, encouragement, and real entrepreneur talk.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Heritage Brand:

• Visit the website
• Follow on Instagram @heritagebrand
• Follow on TikTok @heritage_brand
• Follow on Facebook @heritagebrandco

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Group/POD Kickstart Program: Building Brands, Creating Futures
• Book a free call HERE
• Join my Entrepreneurial Success community
• Check out Lucky Chuck

Mentioned in this episode:

Click below to join the Lucky Chuck revolution!

The boot socks proven time and time again to be everyone's favorite, durable, tested and tried lucky socks. Embraced by cowboys, cowgirls, and all those in between.

Lucky Chuck

We’re back! Today’s episode is about friendship, grit, and building something bigger than yourself. I’m sitting down with two of my favorite women, Nat and Jess, the duo behind Bad Cowgirl, all the way from Scotland. These two walked into my showroom years ago, and my life hasn’t been the same since.

We talk about what it really looks like to run a business with your best friend: respect, boundaries, and knowing when to step up for each other. They share how they’ve grown Bad Cowgirl across Europe, said yes to unexpected opportunities, and are figuring it out as they go. From horse shows to major events to tapping into markets you’d never expect, it’s proof that you don’t need it all figured out; you just have to start.

We also get into motherhood, building a business while raising kids, and why your network truly is your safety net. This is your reminder that success isn’t about doing it alone; it’s about the people you surround yourself with and the experiences you create along the way.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Bad Cowgirl:

• Follow on Instagram @badcowgirlco
• Follow on Facebook @badcowgirlco
• Follow on TikTok @badcowgirlco
• Visit their website

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect by Will Guidara
• Group/POD Kickstart Program: Building Brands, Creating Futures
• Book a free call HERE
• Join my Entrepreneurial Success community
• Check out Lucky Chuck

Mentioned in this episode:

Click below to join the Lucky Chuck revolution!

The boot socks proven time and time again to be everyone's favorite, durable, tested and tried lucky socks. Embraced by cowboys, cowgirls, and all those in between.

Lucky Chuck

Welcome to 2026! In this solo episode, I’m checking in with a pep talk to kick off the year with intention, energy, and action. If January already feels like a blur, you’re not alone, but that’s exactly why it’s time to take inventory.

I’m sharing what it means to actually move the needle in your life and business, and why your network is your safety net. Whether it’s building relationships that open doors or showing up for others before you need anything in return, it all comes back to connection and generosity. It’s not about being everywhere or doing everything. It’s about being known for how you make people feel, and how you follow through.

I also talk about where Lucky Chuck is headed this year, what I’ve learned from building alongside a powerhouse team, and why setting “crazy goals” is part of the process. We’re dreaming big in 2026, and this is your permission slip to do the same.

If you’re ready to stop waiting, start doing, and surround yourself with people who bring out the best in you, this one’s for you.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Lorinda:

1. Follow on Instagram @lovannewkirk
2. Follow on Facebook

Resources & Links:

1. Group/POD Kickstart Program: Building Brands, Creating Futures
2. Book a free call HERE
3. Join my Entrepreneurial Success community
4. Check out Lucky Chuck

In this episode, I’m joined by my friend and powerhouse, Kate Bradley Byars, for a conversation about grit, giving back, and helping cowgirl entrepreneurs thrive.

Kate is one of the co-founders of Boss Mares Inc., a nonprofit dedicated to supporting women in the ag and western industries with real resources, including grant funding, business tools, and workshops. We talk about what it means to be a boss mare, the power of traditional connections in a digital world, and why women in this industry deserve more than just encouragement; they deserve real support.

We also preview the Lead the Herd event in Fort Worth on January 17th, 2026, during the Fort Worth Stock Show & Rodeo at the National Cowgirl Hall of Fame and Museum. The one-day workshop will bring business and marketing expertise to attendees free of charge, with the mission of giving cowgirl entrepreneurs a leg up. I’m so excited to be speaking alongside an incredible lineup of women who are leading, building, and blazing trails in their businesses.

This episode is a full-circle look at what happens when cowgirls support cowgirls, not just in spirit, but with time, money, and mentorship. Whether you’re building a business or cheering someone else on, this one will leave you inspired.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Kate:

• Follow on Instagram @bossmaresinc
• Visit the website
• Register for the 2026 Lead the Herd event

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Book a free call HERE
• Join my Entrepreneurial Success community
• Check out Lucky Chuck

Today’s episode is sacred. I’m joined by Janet Cole, a wife, mother, small business owner, and author whose story is as heartbreaking as it is redemptive. Her book, Murder to Miracles, details the unimaginable loss of her first husband and the long road through grief, healing, and eventually joy.

This conversation is full of God moments, from the dreams she had before her husband’s passing to the journal entries that foreshadowed a new journey. Janet shares how fear almost consumed her, how faith brought her to her knees (and to her healing), and how she ultimately found love again. 

We talk about motherhood, bold faith, and what it really means to “pray crazy." If you’ve ever questioned why hard things happen or how to find meaning after tragedy, this episode is a must.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Janet:

• Follow on Instagram @steelandgraintx
• Read her book, Murder to Miracles
• Visit her websites, Janet Cole and Steel and Grain TX

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Book a free call HERE
• Join my Entrepreneurial Success community
• Check out Lucky Chuck

Mentioned in this episode:

Click below to join the Lucky Chuck revolution!

The boot socks proven time and time again to be everyone's favorite, durable, tested and tried lucky socks. Embraced by cowboys, cowgirls, and all those in between.

Lucky Chuck

After a four-month hiatus from the mic, I’m back with an update on what’s been happening behind the scenes. In July, I underwent a three-level disc replacement surgery, expecting to bounce back in 30 days. Instead, I woke up unable to move my arms, and everything changed.

In this episode, I’m sharing the physical, emotional, and spiritual rollercoaster of recovery, from pain and frustration to deep gratitude. This episode isn’t about being polished or having it all together. It’s about what happens when life forces you to slow down, surrender, and relearn what really matters. I talk about grief, healing, faith, and why showing up for others.

If you’ve ever been sidelined by something unexpected, felt fear creeping in, or struggled to ask for help, this one’s for you. I’m not the same Lorinda I was four months ago. And that’s a good thing. 

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Book a free call HERE
• Join my Entrepreneurial Success community
• Check out Lucky Chuck

This one’s personal! I finally convinced my best friend—and founder of Turn Back Pony, Kelsey Johnson, to join me on the podcast. We’ve walked through a lot of life together, and today we’re sharing the behind-the-scenes of her journey from braiding leather and working horses to building a million-dollar business.

We talk about what it really takes to build a business while raising a family, keeping faith at the center, and setting boundaries that honor your worth. Kelsey shares how choosing a God-first foundation shaped her marriage, motherhood, and business growth. We also talk about the not-so-glamorous stuff: anxiety, sacrifice, messy middle moments, and why asking for help can be the strongest move you make.

This is one of those conversations that reminds you success isn’t always shiny—and the best stories come from women who aren’t afraid to be honest about the climb.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Kelsey:

• Follow Turn Back Pony on Instagram @turnbackpony
• Visit the Turn Back Pony website

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Turn Back Pony
• Austin Johnson Cutting Horses
• Group/POD Kickstart Program: Building Brands, Creating Futures
• Book a free call HERE
• Join my Entrepreneurial Success community 
• Check out Lucky Chuck

Mentioned in this episode:

Click below to work with me!

I don’t just talk about building businesses; I’ve lived it—and I’m here to help you do the same. If you’re ready for real, actionable advice from someone who knows the ins and outs of growing a business—and not just theories—then let’s work together. I’m committed to guiding you through the tough times and celebrating your victories along the way.

Consulting

Today I get to sit down with someone who I’ve admired for a long time, not just for how she does business, but for who she is.

Tammy Rokus is the kind of woman who shows up in every area of her life with grit, grace, and a whole lot of heart. She’s a powerhouse Realtor with Williams Trew Real Estate here in Parker County and Fort Worth, specializing in everything from investment properties to single-family homes, farms, ranches, and some of the most unique properties you’ll ever see.

She brings over 30 years of experience in the industry, with a career that’s taken her from AVP of underwriting at PNC to closing dozens of real estate deals every month. But what really sets Tammy apart is how she lives out her faith and values in every interaction. She’s a true woman of God, deeply rooted in her family, her church, her community, and her western lifestyle.

Whether she’s helping clients make one of the biggest decisions of their lives, cheering on her barrel racers, or just being the kind of friend we all need more of — Tammy is a force.

So grab your coffee and settle in as we have a real conversation about business, faith, family, and what it takes to lead with integrity and heart.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Tammy:

• Follow on Instagram @tammyprokus

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Group/POD Kickstart Program: Building Brands, Creating Futures
• Book a free call HERE
• Join my Entrepreneurial Success community 
• Check out Lucky Chuck

Mentioned in this episode:

Click below to work with me!

I don’t just talk about building businesses; I’ve lived it—and I’m here to help you do the same. If you’re ready for real, actionable advice from someone who knows the ins and outs of growing a business—and not just theories—then let’s work together. I’m committed to guiding you through the tough times and celebrating your victories along the way.

Consulting

Today’s episode is all about faith, mentorship, and raising the next generation to thrive. I’m joined by my dear friend—and one of my daughters’ biggest role models—Abby Dale Hamessley. Abby’s influence in my girls’ lives has been such a gift, and I knew I had to share her wisdom with you.

Abby has worn many hats—educator, college admissions guide, youth minister—and in every role, her focus has been the same: building relationships that help kids see who God created them to be. We talk about her journey into ministry, her heart for Gen Z and Gen Alpha, and how she’s helping young people navigate a world that’s constantly shifting.

We cover practical, faith-filled parenting tips, the surprising social dynamics of today’s teens, and why building intentional relationships with trusted adults is so important. Abby also shares why this generation craves connection and safe community, and how the church can rise to meet that need.

If you’re a parent, grandparent, mentor, or just someone who cares about the next generation, this conversation will inspire you to show up with love, intentionality, and a listening ear.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Abby:

• Follow on Instagram @abby_hamessley
• Visit First Methodist Church of Weatherford website

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Group/POD Kickstart Program: Building Brands, Creating Futures
• Book a free call HERE
• Join my Entrepreneurial Success community 
• Check out Lucky Chuck

Mentioned in this episode:

Click below to join the Lucky Chuck revolution!

The boot socks proven time and time again to be everyone's favorite, durable, tested and tried lucky socks. Embraced by cowboys, cowgirls, and all those in between.

Lucky Chuck

In this solo episode, I’m hitting pause to help you do a real gut check: Where are you in your business, your life, your goals, and your mindset?

We talk about why your why matters more than ever, especially when the hustle gets hard and the unexpected hits (like surprise tariffs, hiring hiccups, or life’s general chaos). I’m pulling back the curtain on what I’ve been up to—hello, world champion at the Versatility Ranch Horse World Finals!—and sharing a pep talk to remind you that drifting through life isn’t an option. Not here.

If you’re feeling overwhelmed, under-motivated, or stuck in the cycle of judgment and self-doubt, this episode is your reset button. Let’s refocus, reconnect to your vision, and remember: you’re allowed to dream big, take up space, and build a life that’s yours.

It’s time to stop playing small. Let’s get relentless.

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Lorinda:

• Follow on Instagram @lovannewkirk
• Follow on Facebook

Resources & Links:

• Of The West by Jessie Jarvis
• Group/POD Kickstart Program: Building Brands, Creating Futures
• Book a free call HERE
• Join my Entrepreneurial Success community 
• Check out Lucky Chuck

Mentioned in this episode:

Click below to work with me!

I don’t just talk about building businesses; I’ve lived it—and I’m here to help you do the same. If you’re ready for real, actionable advice from someone who knows the ins and outs of growing a business—and not just theories—then let’s work together. I’m committed to guiding you through the tough times and celebrating your victories along the way.

Consulting