How does one go from a multi-unit franchisee to owner and CEO of the company?

Tracy’s dedication to the mission, vision and values of the organization led her to make the leap from franchisee to CEO.

In today’s episode, Tracy shares her foray into the franchisee space, and no it didn’t start with the Just Between Friends (JBF) franchise!

But it was this first step that would lead her to JBF and the powerhouse leader she is today.

Tracy dives into her commitment to helping franchise owners succeed through principles like the JBF Way and her reinforcement of core values and team culture.

So, if you are ready to be truly inspired by a leader in the franchising space, press play and let’s go!

Episode Highlights:

• Tracy’s journey to leadership success

• Transition from a multi-unit franchisee to CEO

• JBF and it’s success story

• Tracy’s success as a franchisee

• What is the JBF Way?

• 5 principles to help franchisees succeed

• Tracy’s emphasis on core values and culture

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [email protected]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

Website - https://shineexecutivecoaching.com/

Email - [email protected]