This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores.

She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker