Featured Wine: 2020 Sauvingon Blanc, Surcos Wines

Pour yourself a glass and join us for an inspiring conversation with Mike Alfaro, the creative genius behind Millennial Lotería. From reimagining a beloved cultural classic to collaborating with major brands and even the White House, Mike shares his journey as a bilingual content creator and award-winning creative director.

Episode Highlights:

• The story behind Millennial Lotería's creation and its explosive success at Target

• Mike's experience working with major brands like Honda, Disney, and DC Comics

• The special commission from President Joe Biden

• Insights into navigating the creative industry as a bilingual professional

• Behind-the-scenes stories of building a viral cultural phenomenon

Key Topics Discussed:

🎯 Breaking into mainstream retail with a cultural product

🎨 Creative direction in multicultural markets

🌟 Brand collaborations and partnerships

💡 Modernizing traditional games for new generations

🔥 Building a successful personal brand

Where to Find Mike:

• Millienial Lotería Instagram

• Sí Sabo Kids Instagram

• TikTok

• Website: https://millennialloteria.com/

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• Website: https://www.thewineandchismepodcast.com