This episode highlights an individual who not only chases birdies on the course but also chases birdies in life. Chris Knott, the founder of Peter Millar and current Chief Merchandising Officer at Johnny-O, joins us on this week’s episode to share his journey. From a small-town upbringing to becoming a prominent figure in the golf apparel industry, Knotty explains how he got started in the clothing business, slingin’ sweaters from a rural NC town.

We get into discussions about how the shift happened from men’s luxury apparel to golf, driven by opportunities at the PGA show. We talk about social media influencers and how they’re helping build brand awareness among brands on the reg. The fun talk picks up where we switch over to his current CMO role at Johnnie-O. We touch on the brand’s expansion and introduction of innovative products that weren’t released in the past.

We turn the show over and chat golf and unfortunately, Pepe’s camera and mic overheat (fail!) so we lost him. Bash and Knotty finish out the show with an impromptu tap-in segment to finish the show. Tune in, share, and hear from a great business-minded leader who cares about what we wear! 

Key Links:

• Visit redvanly.com for great golf apparel now repped by Chasin’ Birdies. 
• Stay tuned for more info on winning custom headcovers from WinstonCollection.com
• Our Tap-in segment is sponsored by Bettinardi Golf
• Partners with Nemacolin Resort. 

-----

Follow Chasin’ Birdies on Instagram @chasin_birdies.

Chasin’ Birdies is hosted by Ryan Bashour and Jonathan Pepe. Produced by Simpler Media.