In this episode, Ather interviews Tom Soderstrom, AWS Enterprise Strategist, on his career and insights into innovation and generative AI. Tom shares his journey from Sweden to the US, becoming NASA’s first CTO for IT at JPL, and introducing cloud computing. He emphasises innovation through small, low-risk experiments, or “two-way door decisions,” and the formula of Return on Attention plus Return on Interest leading to Return on Investment. The discussion focuses on the potential of generative AI and the gap between excitement and practical applications. Tom encourages leaders to experiment and continuously learn, likening this to being "technology teenagers", and highlights AI's democratisation and the need for a culture of experimentation to solve real business problems.